MIXX with the best!

The 2006 MIXX Awards recognizes the best in Interactive across a range of campaign categories – with a Gold, Silver and Bronze winner selected by the judging panel for each category. In addition to rewarding campaigns that integrate multiple Interactive tactics, the MIXX Awards also recognizes those that demonstrate advanced or innovative use of specific emerging Interactive methods, including mobile, search and Interactive television. The coveted Best-In-Show Award will be granted to the best campaign among all categories. Entrants may submit campaigns for as many categories as they like, and submit multiple campaigns for each category.

Finally, The MIXX Achievement Awards* pays tribute to those individuals, marketers and agencies that pushed Interactive marketing to new levels.

Core Categories

Brand Awareness/Positioning
To impact awareness of the brand or what the brand stands for.

Product Launch
To introduce a new product or service into the marketplace.

Direct Response
To seek a direct response, such as sales, conversions, trials or purchase intent among others.

Emerging Tactics and Integration Strategies

Search Marketing
To support campaign goals with exemplary search tactics.

Mobile Platforms**
To support campaign goals via exemplary use of mobile media.

Interactive Television
To support campaign goals via exemplary use of interactive television.

Super-Rich Media**
To support campaign goals via advanced use of rich media, such as video and animation, that appear in any format other than a player environment.

Viral, Word Of Mouth, Peer-to-Peer Marketing
To support campaign goals via exemplary use of alternative person-to-person channels such as word of mouth, viral and guerilla marketing techniques.

Online Integration
To support campaign goals through an exceptional user experience, including superior integration of multiple Interactive tactics and technologies.

Broadband Video
To support campaign goals via streaming video-based advertising appearing in a player environment.  These can include movies, video clips and gaming. 

In-Game Advertising
To support campaign goals via exemplary use of in-game advertising both during and between game play sessions.  This category focuses exclusively on in-game advertising and does not include advergaming.

Special Campaign Categories

Business-to-Business
Any business-to-business campaign

Public Service/Not For Profit
Campaigns executed on behalf of not-for-profit organizations or goverment.

Hispanic Interactive Advertising
Campaigns executed to the Hispanic Community in any of the core or emerging tactics and strategies categories.

International
Would include any campaign that ran in any country other than the USA and falls into any of the MIXX categories.

Grand Finale

Best In Show
To recognize the best campaign in the entire show, selected among all the entrants.

Achievement Awards

Lifetime Achievement
To recognize an individual that has made monumental contributions to Interactive marketing and advertising.

Marketer of the Year
To recognize a marketer or advertiser that stands above the rest in raising the bar for Interactive marketing and advertising.

Agency of the Year
To honor the agency that stands above the rest in raising the bar for Interactive marketing and advertising.

*Achievement Awards are selected by the IAB editorial team; nominations are not accepted.

**Winners of Super Rich Media and Mobile Platforms MIXX Awards receive automatic entry into the 2007 Clios.