The coveted MIXX Awards is judged by an independent panel of highly acclaimed brand marketers who have direct control and influence over some of the largest advertising budgets. The intense scrutiny of the judging process ensures that the winning campaigns truly reflect the industry’s best work. With two intensive phases of judging by some of the most demanding marketing executives, winning a MIXX Award is the highest recognition in Interactive.

In Phase One of the judging process, the screening board – comprised of several dozen senior marketing and agency professionals– will evaluate and score each campaign. Finalists for each category will be determined.

In Phase Two, the elite judging panel will convene in New York City for an intensive sequestering and internal debate – focusing on the finalists. The winners in each category will be selected

The 2006 MIXX Awards judging panel includes:

David Adelman - Media Director, Johnson & Johnson Global Marketing Group
Karen Benezra - Editor, Brandweek
Mary Bermel - Director, Interactive, Hewlett-Packard
Deirdre Bigley - Vice President, Worldwide Advertising & Interactive, International Business Machines Corporation
Jack Haber - Vice President, e-Business, Colgate Palmolive
Natasha I. Householder - Marketing Director, Ernst & Young LLP
Tim Kopp - VP, Global Interactive Marketing, The Coca-Cola Company
Bob Liodice - President and Chief Executive Officer, Association of National Advertisers, Inc.
Tom Lynch - VP, Head Marketing Integration, ING US
Patrick McKenna - Manager, Marketing Communications, BMW
John Peebles - Vice President, Online Mareketing, Avis Budget Group
Jon Raj - VP of Advertising and Emerging Media Platforms, Visa USA
Mark Stephens - Senior Manager, Motorola
Jill Vollmer - Director of Innovation, Diageo
Sue Zibelli - Novartis Pharmaceuticals

The 2006 MIXX Awards Pre-Screening Committee:

Erika Alonso - Creative Director, AOL Media Networks
Cass Baker - Vice President Consumer Communication Services Group, Leapfrog Online
Doug Bandes - Director Sales, iFilm
Debra Bednar - U.S. Agency Relations Lead, Microsoft
Guy Borgford - Senior Marketing Manager Advertising Sales, Real Networks/RollingStone.com
Shayne Bryant - Group Manager-Marketing Communications, SuperPages.com, Verizon
Jason Davis - Director Promotions/ Creative Director, Walt Disney Internet Group
Emeli Gomez - Vice President of Marketing, Univision Online
Rey Ledda - Vice President, Marketing, Events and Research, Ziff Davis Game Group
Sherri Locker - Creative Director, iVillage
Tim Mahlman - Chief Revenue Officer, Blue Lithium
Nicole McCormack - Vice President, Western Region Sales, IAC Advertising Solutions
Doug Miller - Vice President, Sales, Expedia
Patty Mitchell - Vice President, Worldwide Sales, SixApart
Brian Morrissey - Senior Reporter, Interactive, Adweek
Tamara Noble - Director of Marketing, IAC Advertising Solutions
Borja Perez - Vice President, Market Development, Telemundo
Andi Poch - Vice President, Ad Sales, MTV Digital
Bruce Rogers - Vice President, Marketing, Forbes.com
Dina M. Roman - VP, Marketer Solutions & National Advertising Sales, Brightcove
Robyn Rose - Vice President - Interactive Marketing, Superpages.com, Verizon
Skip Tash - National Interactive Sales Manager, Comcast
Chris Theodoros - Director, Industry Relations, Google
Steve Touhill - Senior Vice President, Sales & Business Development, Lightningcast LLC
Sherri Valenti - Vice President, Marketing, 24/7 Real Media, Inc.
Adam Wald - Manager, Inside Sales, Context Web
Todd Wasserman - News Editor, Telecom, Entertainment and Tech, Brandweek
Tony Winders - Vice President, Marketing, ValueClick Media

Karen Benezra is the editor of Brandweek magazine, a unit of VNU Inc., where she oversees coverage of the marketing industry in both print and online formats. She was named to the post in 2001 after spending a year as executive editor overseeing news operations. Previously, she was national news editor at sister publication, Adweek. With over 16 years in business journalism, Benezra has reported on a range of industries, including beverages, packaged goods, restaurants, licensing, toys and entertainment. Before joining Brandweek in 1994, she was a business writer and marketing columnist at Gannett Suburban Newspapers (White Plains, NY). She frequently comments on advertising, brand identity, marketing and media topics for a host of news outlets. Benezra earned a BA in political science and journalism from Brooklyn College and holds a master's degree from the Columbia Graduate School of Journalism.

Mary Bermel is Director, Global Interactive at Hewlett Packard. She joined HP in 2000 via the Compaq merger and is responsible for the interactive programs associated with HP's brand campaigns highlighting partnerships with customers, digital photography and enterprise services. The group manages relationships with leading internet players such as Yahoo, the Walt Disney Internet Group, MSN, eBay and AOL. Mary also oversees the development of leadership practices in interactive marketing for HP including rich media, metrics, behavioral targeting, and search and she represents interactive on HP's worldwide advertising council. She has spoken at a number of industry events on the topics of consumer control, metrics, search and online creative. Prior to HP, Mary was Director of Interactive Marketing for Digital where she launched Digital's first foray into online advertising. She started her career at IBM in sales and marketing working on the gamut of technology offerings from PCs to mainframes.

Deirdre Bigley has been in the marketing industry for the past 20 years. She spent 10 years in Agencies in New York, Dallas, and Boston. In 1994, when IBM consolidated their advertising into a single agency, Deirdre joined Ogilvy & Mather.

In 1996, Deirdre left the agency life and joined her client at IBM and began a four-year tenure in Strategic Brand Advertising managing print and television. The highlight of her time at Corporate Headquarters was the launch of the "e-business" campaign. Released in 37 countries, "e-business" garnered over 50 national and international awards for advertising effectiveness and creativity.

In 2000, Deirdre was promoted to Director of Integrated Marketing Communications and began a new career in the Sales and Distribution Group in IBM Americas. In this role, she had direct linkage to the sales organization and was responsible for managing the sales pipeline and campaign metrics for over one billion dollars in lead revenue.

In 2003, Deirdre was promoted to Vice President, Integrated Marketing Communications for IBM Global Services, IBM's largest business unit. Deirdre also managed the integrated marketing communications for the newly formed Business Consulting Services group, the acquisition of Price Waterhouse Coopers Consulting, and the branding of a new services organization that is rapidly becoming the cornerstone of IBM's business strategy.

In 2004, Deirdre was named Vice President of Worldwide Advertising and Interactive for the IBM Corporation. In this role, she oversees all television, print and interactive advertising for the company worldwide. Additionally, she oversees all IBM content on ibm.com. Deirdre also manages the Ogilvy & Mather relationship and the negotiation of the agency fee and the worldwide scope of work.

Deirdre is on the Executive Board of the Ad Council, a member of Advertising Women of New York (AWNY) and manages the Montclair Connection and Montclair Strikers, her son and daughter's soccer teams.

Jack Haber is Vice President, e-Business for Colgate, responsible for leading all Colgate internet activities globally, including online marketing, all company web sites, global corporate portal, e-commerce and e-business applications, etc.

Mr. Haber had been Vice President, General Manager of U.S. Oral Care where he led the U.S. launch of Colgate Total toothpaste and led Colgate's business to market leadership for the first time in over 35 years.

Mr. Haber joined Colgate-Palmolive in 1981 in the Corporate New Ventures and Acquisitions Group where he was responsible for the development of new business opportunities for the Company. He then progressed through increasingly responsible Marketing positions in the US and in Europe and in Global Marketing, where he led the development and worldwide launch of Colgate Total toothpaste.

Mr. Haber was chosen as Brandweek Marketer of the Year in 1998, and was also selected as one of Advertising Age's top 100.

Natasha has over 20 years experience as a marketing professional in a career encompassing direct marketing and general marketing on both the advertising agency and marketer side of the business. Her experience includes supporting business to business efforts, business to consumer efforts, and multicultural marketing in both the B-to-B and B-to-C marketing arenas.

At E&Y Natasha is a National Marketing Director, with oversight responsibility of Media Strategy, Marketing Information Systems team and the Events and Sponsorships CRM group, bringing the management of all customer touchpoints under National Marketing's purview into one centralized team.

Prior to her client-side experience, she worked at several advertising agencies including Ogilvy & Mather Direct, Rosenfled, Sirowitz, Humphrey and Strauss, and The Marschalk Company.

Tim Kopp has broad-based experience in Finance, Technology and Marketing. He is currently Vice President of Worldwide Interactive Marketing for The Coca-Cola Company. Specifically, the scope of work includes gaming, mobile, web, CRM and managing key partnerships. Prior to this, Tim worked at Proctor & Gamble for nearly eight years, and was one of the founding members of the Interactive Marketing Community and most recently led the Interactive Marketing Program for the entire Global Beauty Care business.

Tim has worked with top global leaders in Marketing, Media, Market Research and Technology to drive organizational change. He has a passion for working with partners to drive Innovation, Marketing Accountability and Measurement.

Bob Liodice, who currently serves as president and chief executive officer of the Association of National Advertisers, Inc. (ANA), first joined the organization in 1995. He was previously executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base. Prior to the ANA, Bob was vice president of global marketing and sales for Grupo Televisa, a major worldwide broadcaster. Previous experience includes more than 15 years in marketing and financial management at Kraft General Foods, including having served as category marketing manager for the Jell-O and Bakers brands. He is also a member of the board of directors of The Advertising Council, Advertising Research Foundation, National Advertising Review Council, the Partnership for a Drug-Free America, and the Advertising Educational Foundation.

Bob holds bachelor degrees in accounting and management and an M.B.A. in finance from New York University.

Tom Lynch is currently VP, Head Marketing Integration for ING in the US. He has been at ING since 2002, where he was initially Head of Online Marketing, then Head of Brand Strategy & Advertising.

Prior to joining ING, Tom worked with multiple brands as client, on the agency side, and as a strategic consultant. Some of the brands Tom has helped build include Mentos, Bell South, Coca-Cola, AutoTrader, Glen Ellen Wines, CareerBuilder, Kinder Care, NetBank, and Gallo Wines.

Nationally recognized as a leader in strategic integrated marketing, Tom has been featured at events like the IAB Leadership Forum, DMA Direct Marketing Conference, and the AMA Strategic Marketing Conference. In 2004 Tom was recognized as a "Digital Player" by Advertising Age, co-authored the ARF's "Online Playbook", and been profiled or quoted in publications such as American Demographics, AdWeek, Media Magazine, and iMedia.

Tom has served on the Board of the Atlanta Creative Club, been a member of the Advisory Board for the iMedia Brand Summits, is a member of the Executive Board of AiMA, and has been a teacher at Creative Circus. He has judged many creative awards including the Effies. His work has been recognized with awards such as Effie, Tellies, Webbies, One Show, London International Advertising Awards, Show South, and a "Golden Daddy" from his daughter, Miranda.

Patrick believes that companies and individuals can be joined by fate. He started in the advertising business on April 26, 1993 at DeWitt Media on the very day that the agency was named Agency of Record for BMW of North America. In 1996, Pat left the media business to pursue the full service agency/creative side of the business on such brands as NEC, Castrol North America and a brief stint working on Mercedes-Benz independent dealer groups. When the opportunity arose to return to BMW in Media Communications on the client side in 1997, McKenna couldn't say no. After three years, he transferred to the creative side once again just at the inception of BMW's groundbreaking internet short film series: The Hire. To this day, the film series remains as a milestone in advertising history and is in the permanent collection of the Museum of Modern Art in addition to numerous accolades.

Today, Patrick is equally proud of the fact that BMW serves even more film views than The Hire by showing stories about BMW?s heritage, independence and innovations. As one of the few independent car companies left in the world, McKenna?s mission is to tell the story behind the story of the Ultimate Driving Machine.

In his current role heading up Marketing Communications at BMW, McKenna integrates advertising creative, media, bmwusa.com, interactive advertising, product brochures & collateral, direct marketing and CRM.

Patrick graduated cum laude from Bernard M. Baruch College in NYC with a BBA in Marketing. He lives with his wife Toby and children Jane and Holden in Wilton, CT.

John Peebles is vice president, online marketing for Avis Budget Group. He was named to this position in December 2002 and oversees the avis.com and budget.com web sites, as well as relationships with GDS partners.

Prior to joining Avis Budget Group, Peebles was vice president, client services for LockStream, a digital rights management software firm. He is a graduate of the University of Virginia and was a Peace Corps volunteer in Togo, West Africa.

In April 2005, Jon Raj was named Vice President of Advertising and Emerging Media Platforms for Visa USA, with responsibility for all online and new media communication efforts for Visa and all its branded products. Prior to this new role Jon was the Director of Advertising for the leading payment company.

Jon's responsibilities include extending the Visa brand experience to consumers by utilizing the unique capabilities of the Internet and other emerging media platforms. Specifically Jon has used online advertising, search engine marketing, web development and new media strategies such as wireless, viral and online video marketing to accomplish the company's branding objectives.

In 2003, the Internet Advertising Bureau recognized Jon as a Superhero for exceptional performance in advertising and marketing. In the same year he was also chosen by Advertising Age as its first "Digital Player".

Prior to joining Visa Jon spent the previous seven years in marketing working agency-side at companies such as Saatchi and Saatchi, Ketchum, CKS and LeftField (now JWT) working on some of the world's top brands including Disney, Hewlett Packard, and Macy's.

Mark Stephens is the Senior Manager: Marketing Effectiveness Lead For Motorola Mobile Devices, Global Marketing & Communication, Strategy & Operations team. To this end, he is the architect of several key initiatives meant to drive the development and accountability infrastructure & culture within the Motorola marketing organization: menu of metrics, pay-for-performance, marketing mix and cross media optimization.

While currently focused on marketing communications, Mark's background is in Market Research and new product development strategy. Prior to life at Motorola, he worked as a consultant for several Fortune 500 clients such as Siemens (Siemens Canada, ICN, Medical Systems, Nuclear Medicine), Honeywell, John Deere, Caterpillar, Nalco, Boise Cascade, and Exxon Mobile.

Jill Vollmer is a Director of Innovation at Diageo, the world's leading premium drinks company across spirits, wines, and beer.

Jill has twelve years experience in brand management, marketing strategy, and innovation in both US and Global Marketing. While at Diageo, she has guided global brand strategy for the Smirnoff brand including development of growth models, advertising, and integrated communications. Currently Jill is leading the launch of a new product introduction for the Tanqueray brand.

Prior to Diageo, Jill was Vice President of Marketing at Mondera, an online jewelry retailer, where she developed the company's marketing strategy, increasing both monthly sales and site traffic by 400%. Before Mondera, Jill was a marketing executive at Clairol managing multiple hair care brands, overseeing advertising development, and leading new product initiatives such as Herbal Essences Hair Color. Jill was also a management consultant at Booz Allen Hamilton.

Jill holds an MBA from the Harvard Graduate School of Business Administration. She also graduated with a BA in economics from the University of California at Berkeley where she was elected Phi Beta Kappa.

She resides in Old Greenwich, Connecticut with her husband and two children.

Sue Zibelli has 16 years of experience in the pharmaceutical industry, with a track record in online advertising and promotion. Within the Agency Relations and Operations group at Novartis Pharmaceuticals, Sue is responsible for managing the integration between online and offline media channels, and delivering effective advertising media plans that contribute to marketplace success for Novartis.

Earlier in her career at Novartis, Sue developed inbound/outbound telemarketing campaigns targeted at consumers and healthcare professionals. As DTC emerged, Sue moved into the Internet Marketing group to manage the development of brand and company websites, which included building an expertise in online media and search engine marketing.