The primary goal of the MIXX Awards is to identify campaigns that have met or surpassed their goals, while recognizing the link between creativity and effectiveness. Please consider the following tips when submitting your campaigns.

For fees, rules, and procedures, click here.

Submissions for the 2008 MIXX Awards are now closed. Finalists will be notified by August 11, 2008. Due to the sheer volume of entries we cannot notify every entrant, and only finalists will be contacted. Thank you again for your submissions!

Ensure you submit all entry materials exactly as they were requested. Any missing materials or information can result in disqualification.

The written brief is the most important part of the entry because it frames the business challenge and illustrates the effectiveness of the campaign and the role of Interactive.

The best briefs explain the competitive environment, the campaign objectives and goals, and any evidence of performance. A large-scale, expensive campaign does not impress judges; effectively demonstrating performance, results and the role of creative does.

Briefs should be clear, concise and free of jargon and exaggeration.
Each of the three sections of the brief – strategy, execution, results – must be under 400 words (1,200 words with all three sections), and easy to read.

The written briefs must include:

Strategy: The strategy section is worth 25 percent of the overall score. Judges look for a firm understanding of the business/marketing challenge, along with a solid strategy. It is important to demonstrate use of research, creativity, choice of media vehicles and integration with other non-interactive media if appropriate.

Execution & Use Of Media: This section is worth 25 percent of the overall score. How well was the campaign carried out? How creative or sophisticated was the campaign in its use of media? What percent of the campaign budget went to interactive media? How well was technology leveraged?

Results & ROI: This section is worth 25 percent of the overall score. Did the campaign achieve its objectives and goals, and is there solid empirical evidence to back it up? Did the performance of the campaign have a significant impact on the business? How did the creative contribute?

Creative submissions also are important, as they account for 25 percent of each campaign’s total score. Judges will consider such criteria as engagement, unique use of medium, art direction, copywriting, integration with overall campaign, and use of technology.

While there are no restrictions on the creative samples you provide, they must be accessible via working Web links. If the links are inactive for any reason during the judging phases, disqualification can result. Keep in mind that each screener and judge will be reviewing dozens of campaigns. Therefore, expect that they will be able to devote only a few minutes per entry.