| 7:45 AM |
Registration Opens
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| 7:45 AM - 8:45 AM |
Continental Breakfast
Sponsored by:
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| 8:45 AM |
Welcome - Opening Remarks
Randall Rothenberg, President & CEO, IAB |
| 9:00 AM - 9:30 AM |
Opening Keynote |
9:30 AM - 10:15 AM
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Reinventing: Relationships
The Google & Publicis Partnership
Hear from the industry leaders behind a historic partnership, the first of its kind, combining the deep programming knowledge of a Silicon Valley icon and the creativity of a leading agency. This groundbreaking relationship - nothing less than the re-invention of the relationship between publisher & agency - has transformed platforms and services, driven greater efficiencies, and provided a roadmap for collaborative growth throughout the industry. You'll hear from clients, employees and leaders of both companies, as they show how combining forces has produced measurable results.
Panelists:
Tim Armstrong, President, Advertising and Commerce, North America, & Vice President, Google Inc.
David Kenny, Chairman & CEO, Digitas (A Publicis Company)
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| 10:15 AM - 10:45 AM |
Mid-Morning Refreshment and Networking Break
Sponsored by:
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| 10:45 AM - 11:15 AM |
Reinventing: The Marketers Dilemma
"Practical Magic - How One Marketer Makes Digital Decisions"
Marketers know that their customers - and their competitors' customers - are rapidly moving into interactive media, and that marketing should follow. Yet real goods still need to move in the real world, in real time. How should a leading marketer balance the interactive future with the logistics challenge of moving products today? Hear from the current CMO of eBay (and former CMO of BestBuy) about how an experienced marketer makes difficult decisions and strikes a delicate balance by combining R&D and marketing.
Panelist:
Michael Linton, SVP & CMO, eBay, Inc. |
| 11:15 AM - 12:00 PM |
Reinventing: Brands
Picture This - The Relaunch of an International Publishing Icon
Staying competitive in the rapidly evolving digital arena requires that brands and business leaders constantly innovate & reinvent themselves. That's especially true for venerable publishing brands adjusting to the needs of today's reader. Here's your chance to join a major international media brand as it re-launches, revealing on our stage for the first time its new incarnation.
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| 12:00 PM - 12:45 PM |
Workshops: Tools & Techniques
Workshop 1
Room 501, 5th floor
Presented by:
Workshop 2
Room 510, 5th floor
Presented by:
Workshop 3
Room 405, 4th floor
Presented by:
Workshop 4
Room 404, 4th floor
Presented by:
Workshop 5
Room 402, 4th floor
Presented by:
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| 12:45 PM - 1:45 PM |
Luncheon
Sponsored by:
 |
| 1:45 PM - 2:30 PM |
Workshops: Tools & Techniques
Workshop 1
Room 501, 5th floor
Presented by:
Workshop 2
Room 402, 4th floor
Presented by:
Workshop 3
Room 510, 5th floor
Presented by:
Workshop 4
Room 404, 4th floor
Presented by:
Workshop 5
Room 405, 4th floor
Presented by:
TBA
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| 2:30 PM - 5:30PM |
Tracks
(see below for session details) |
Magic
The real magic in the interactive industry happens on the bleeding edge of innovation. This track will focus on that edge allowing you to peek behind the curtain and beyond the horizon to experience some of the most creative inventions and ideas out there. |
Cases
Theory is great, but it's actual business results that generate real-world insights.
"How do you make money?" is the inevitable question for media. This track provides an in-depth look at the most innovative methods for monetizing emerging platforms.
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Practice
Theory and knowledge in the context of real world examples can help you reframe strategic and operational models and help you build your business.
This track will show you how.
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| 2:30 PM - 3:15 PM |
Session 1 |
Haven't You Heard?
Find out about the coolest things happening tomorrow - which you need to know about today.
Some of the most influential companies in the digital arena and beyond were born from a single great idea driven by the passion of a few smart people. Who will be the next interactive media mogul with the billion dollar idea? And how can knowing about it today help you do better business tomorrow?
Come see a series of rapid-fire demonstrations from companies which may be on the bleeding edge now but could end up being the "Next Big Thing".
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Innovation & Monetization on the Outer Edges: Case Studies in Social Media & Gaming |
M Squared: Metrics + Monetization
Since the dawn of the interactive era, the twin challenges of online marketing have been achieving targeted goals and generating a profit. The two go hand in hand: The deep data made possible by the Web should provide the rich information to guide a profitable business. But it's obviously not as easy as it sounds. In this lively session, we'll deconstruct the metrics that matter and provide insights into the business models that work. |
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| 3:15 PM - 4:00 PM |
Mid-Afternoon Refreshment and Networking Break
Sponsored by:
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| 4:00 PM - 4:45 PM |
Session 2 |
IPTV- The Next Revolution
We've already got television that provides tailored programs, movie downloads and online shopping. But the IPTV revolution will create significant opportunities to make the TV viewing experience more interactive and personalized - which unparalleled implications for the advertising world. Hear from the industry experts who are leading the charge towards this new world of convergence & integration. |
Innovation & Monetization on the Outer Edges: Case Studies in Mobility |
Vertical Ad Networks in Practice
With so many different ad networks to choose from, it can be challenging to know how to leverage this rich set of opportunities to meet specific marketing goals. Come here from leading vertical networks about critical strategies for reaching your targets and achieving valuable results. |
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| 4:45 PM - 5:30 PM |
Session 3
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Interactive Beyond the Horizon- What's Now & What's Next
The landscape of the interactive industry changes so rapidly that it's difficult to stay current let alone focused on the future. But thinking about & debating what lies just beyond the horizon is imperative for the entire marketing & media ecosystem. Hear from a panel of academics & experts about what to expect from the future and how being prepared can help you protect your business. |
Innovation & Monetization on the Outer Edges: Case Studies in Digital Video
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The Self-Service Revolution
It sounds too good to be true: A completely automated process for setting up and executing highly-targeted ad campaigns. But how do we separate the hype from the reality? In this interactive session, you'll hear from marketers and platform-providers working together to define the automated future. |
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| 5:30 PM - 6:30 PM |
Cocktails
Sponsored by:
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