The Marketing and Interactive Excellence (MIXX) Awards honors the teams and talent that push Interactive marketing and advertising to unprecedented levels. The MIXX Awards is the only competition that evaluates all key facets of the marketing campaign, including strategy, creative development and execution, media placement and integration, effectiveness and ROI.

The MIXX Awards identifies the "best of the best" and provides a valuable platform to educate the broader advertising and marketing industry about the real impact Interactive has in the overall marketing mix.

The coveted MIXX Awards is judged by an independent panel of highly acclaimed representatives of the entire interactive advertising ecosystem - brand marketers with direct control over many of the largest advertising budgets in the country, major media company executives and advertising agency experts who create campaigns for the world's most powerful brands. The MIXX Awards also receives strategic guidance from the influential IAB MIXX Awards Advisory Board.

MIXX Award winners and finalists are honored at the MIXX Awards Gala held on September 23 at the Crowne Plaza Hotel during Advertising Week 2008. This gala event is the culmination of the preeminent two-day MIXX Conference and Expo.