MIXX With the Best!

The 2008 MIXX Awards recognizes the best in Interactive across a range of campaign categories – with a Gold, Silver and Bronze winner selected by the judging panel for each category. In addition to rewarding campaigns that integrate multiple Interactive tactics, the MIXX Awards also recognizes those that demonstrate advanced or innovative use of specific emerging Interactive methods, including mobile, search and Interactive television. The coveted Best-In-Show Award will be granted to the best campaign among all categories.

Many campaigns qualify for more than one category. Entrants may submit campaigns for multiple categories. In addition, there is no limit on the number of campaigns submitted by one particular entrant.

Primary Categories for All Interactive Campaigns
Brand Awareness and Positioning	Any campaign driving awareness of a brand or brand attributes.
Direct Response and Lead Generation	Any campaign driving direct response, such as sales, conversions, trials or purchase intent.
Product Launch	Any campaign introducing a new product or service into the marketplace.
Categories for Specific Tactics, Technologies and Strategies
Brand Destination Site	Any online destination for a brand or product providing an exceptional user experience.
Cross-Platform Integration	Any campaign driving an exceptional user experience through superior integration of on and offline media.
Digital Integration	Any campaign driving an exceptional user experience through superior integration of multiple Interactive tactics and technologies.
Digital Video	Any campaign featuring streaming video-based advertising appearing in a player environment, including movies, video clips and gaming.
In-Game Advertising	Any campaign using in-game advertising during or between game play sessions. This category focuses exclusively on in-game advertising and does not include advergaming.
Mobile Platforms	Any campaign featuring mobile media, including but not limited to mobile display, SMS and mobile streaming video advertising.
Search Marketing	Any campaign featuring exemplary search marketing tactics.
Social Marketing	Any campaign featuring the use of alternative person-to-person channels such as word of mouth, viral, user-generated content and guerrilla marketing techniques.
Super-Rich Media	Any campaign featuring the advanced use of rich media, such as video and animation, appearing in any format other than a player environment.
VOD and Interactive Television	Any campaign goals via exemplary use of video on-demand or interactive television.
Widget Marketing	Any campaign featuring the use of specialized applications to deliver content and extend the brand.
Categories for Niche Markets
Business-to-Business	Any interactive campaign focusing on business-to-business advertising.
International	Any campaign running outside the United States incorporating interactive elements.
Multicultural	Any campaign targeted toward a specific segment of the population based on cultural demographics such as language, heritage or community while incorporating interactive elements.
Public Service/Not For Profit	Any campaigns executed on behalf of not-for-profit organizations or government while incorporating interactive elements.
Grand Finale
Best In Show	To recognize the best campaign in the entire show, selected among all the entrants.