The Marketing and Interactive Excellence (MIXX) Awards honors the teams and talent that push Interactive marketing and advertising to unprecedented levels. The MIXX Awards is the only competition that evaluates all key facets of the marketing campaign, including strategy, creative development and execution, media placement and integration, effectiveness and ROI.
The MIXX Awards is co-produced by the Interactive Advertising Bureau (IAB) and Adweek Magazines. By combining their unique influence and industry expertise, the MIXX Awards identifies the “best of the best” and provides a valuable platform to educate the broader advertising and marketing industry about the real impact Interactive has in the overall marketing mix.
The coveted MIXX Awards is judged by an independent panel of highly acclaimed brand marketers who have direct control and influence over some of the largest advertising budgets. This year’s judging panel will once again feature a line up of top brand marketers and interactive marketing experts. The MIXX Awards also receives strategic guidance from the influential IAB MIXX Awards Advisory Board.
MIXX Award winners and finalists are honored at the MIXX Awards Gala held at MIXX Awards Gala September 26 at 7:00pm during Advertising Week 2006. This gala event is the culmination of the preeminent two-day MIXX Conference and Expo.
The 2006 MIXX Awards judging panel includes:
Bob Liodice - President and Chief Executive Officer Association of National Advertisers, Inc.
Jack Haber - VP, E-Business, Colgate Palmolive
John Peebles - John Peebles VP Online Marketing, Cendant Car Rental Group
Mary Bermel - Interactive, Brand Advertising, Hewlett-Packard
Deirdre Bigley - VP Worldwide Advertising, IBM
Sue Zibelli - Manager of Media Services, Novartis
Karen Benezra - Editor, Brandweek
David Adelman - Media Director, Johnson & Johnson
Tim Kopp - VP, Global Interactive Marketing, The Coca-Cola Company
