The coveted MIXX Awards is judged by an independent panel of highly acclaimed brand marketers who have direct control and influence over some of the largest advertising budgets. The intense scrutiny of the judging process ensures that the winning campaigns truly reflect the industry’s best work. With two intensive phases of judging by some of the most demanding marketing executives, winning a MIXX Award is the highest recognition in Interactive.
In Phase One of the judging process, the screening board – comprised of several dozen senior marketing and agency professionals– will evaluate and score each campaign. Finalists for each category will be determined.
In Phase Two, the elite judging panel will convene in New York City for an intensive sequestering and internal debate – focusing on the finalists. The winners in each category will be selected
