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Exhibitors
Don't miss the MIXX Expo Hall packed with exciting vendors, groundbreaking products and demonstrations, giveaways, the IAB Newsstand—and networking opportunities with influential industry leaders.
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About Accordant Media
Buying audience-targeted media is incredibly effective, but also incredibly complex. Accordant Media is a specialized media buying and optimization company that provides the strategy, technology and execution to help agencies and direct advertisers succeed in exchange-traded media and audience targeting. Accordant’s system combines advanced tools with expertise related to audience segmentation, Search/Display integration and dynamic ad pricing to maximize campaigns. As an independent Trading Desk, we help advertisers gain access to biddable media inventory and deliver more relevant, targeted messages. Our benefits include cherry-picking the best audience segments, protecting advertiser’s data, higher response and engagement rates, and full transparency. Email: info@accordantmedia.com.
About Adgregate Markets
Adgregate Markets is the leading provider of secure advertising and distributed commerce solutions. ShopFans™ allows brands to turn social conversations into conversions inside Facebook. ShopAds™ guide prospective customers from the point of discovery to the point of purchase entirely within innovative online and mobile ads. SecureAds™ are the world's most secure ads for customer engagement.
About AOL
AOL Inc. (NYSE: AOL) is a leading global web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL's owned and operated properties and third-party web sites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL's consumer offerings.
About AudienceScience
AudienceScience is a global digital marketing technology company enabling universal access to audiences through the AudienceScience Gateway. The AudienceScience Gateway is a proprietary audience delivery solution that unleashes the power of data making it simple to create, understand, and engage relevant audiences. By leveraging industry leading technology, superior service, and unique data assets, AudienceScience drives digital marketing success for advertisers, agencies, publishers, and technology partners. Since 2003, AudienceScience has powered over 300,000 successfully targeted campaigns worldwide. For more information, please visit www.AudienceScience.com and follow AudienceScience on Twitter.
About Break Media
Break Media is a leading creator, publisher, and distributor of digital entertainment content including video, editorial, and games. The company's properties include the largest humor site online—Break.com—as well as MadeMan, GameFront, HolyTaco, ScreenJunkies, CagePotato, AllLeftTurns, Chickipedia, and TuVez. The Break Media Creative Lab is an in-house production studio creating original videos that range from award-winning branded entertainment to celebrity-driven web shorts to viral one-offs. The Break Media Network represents hundreds of publishers as one of the largest video advertising networks online, reaching more than 125 million visitors each month. For more information, visit www.breakmedia.com.
About Brilig
Brilig is the first audience commerce platform and open transaction marketplace where data for unique advertising audiences are created, analyzed, bought and sold.
The Brilig system removes any limitation to the listing, combination and segmentation of audience data, enabling truly novel forms of targeting to be devised and deployed. Data from multiple sources can be combined and tested for best results, and you can find audience members across the full spectrum of these data offerings. The company expects to have over 60 data sources and 10,000 available segments by the end of 2010.
About BzzAgent
BzzAgent is an international word-of-mouth (WOM) media network powered by more than 700,000 people. We create a deep connection between consumers and brands to activate word of mouth across social and offline media.
BzzAgent’s proven process and media network allows marketers to activate and measure millions of conversations and understand their impact on product sales. BzzAgent has been at the vanguard of WOM marketing since 2001. We have conducted over 1,000 programs for major marketers including P&G, Wrigley, L’Oreal, Michelin, Johnson & Johnson, Burt’s Bees and Logitech.
For more information visit: http://about.bzzagent.com
About Casale Media
Since 2003, Casale Media has been redefining the standard for online media quality, ad delivery management, and media optimization technologies with premium services that generate measurable success for all stakeholders in media and marketing. CasaleX, the industry’s first premium exchange with real-time bidding, is a highly controlled, brand-safe media marketplace that provides publishers with maximum control and advertisers with exclusively high quality inventory.
The company’s premium advertising network, MediaNet, is used by eight of the top 10 U.S. online display advertisers and reaches nearly 70 percent of the U.S. online audience across more than 3,000 actively monitored properties.
About Collective
Founded in 2005, Collective is a full service provider of media and technology solutions for display and video advertising. We help advertising agencies, brand advertisers and leading publishers monetize quality audience data and brand safe ad inventory. Collective's industry expertise provides a strategic advantage to its clients by leveraging proprietary audience modeling, insights and ad effectiveness metrics. Our flagship products, Collective Display™ and Collective Video®, are powered by AMP®, our market-tested ad management, targeting and analytics platform. Collective is headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco and London. For more information, visit www.collective.com.
About comScore, Inc.
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. comScore helps its clients better understand, leverage and profit from the rapidly evolving digital marketing landscape by providing solutions in the measurement and evaluation of online audiences, advertising effectiveness, social media, search, video, mobile, e-commerce , and a broad variety of other emerging forms of digital behavior. comScore's capabilities are based on a global panel of approximately 2 million Internet users who have given comScore explicit permission to confidentially capture their browsing and purchase behavior. For more information visit: www.comscore.com
About CPX Interactive
As a global online ad network built on top of a state-of-the-art ad management platform, CPX Interactive has created an end-to-end, fully integrated ‘operating system’ that allows advertisers and publishers a true one-stop solution to online display advertising.
CPX Interactive delivers more than 30 billion impressions to more than 200 million unique users in more than 60 countries every month. CPX was named the 19th fastest growing privately held advertising/marketing company in the United States by Inc. Magazine in 2009 and is among the first 17 companies to certify under the IAB’s Quality Assurance Guidelines for Ad Networks & Exchanges.
About DoubleVerify
DoubleVerify is the pioneer of online media verification. Our mission is to bring trust, accountability, transparency, and compliance to online advertising in order to drive the industry forward. We are positioned at the nexus of the digital advertising industry. We work with the largest publishers, advertisers, ad networks, ad exchanges, and demand side platforms to verify the correct placement and display of every single impression of a verified online advertising campaign.
Investors include JMI Equity, Institutional Venture Partners, Blumberg Capital, First Round Capital, and Genacast Ventures. DoubleVerify is headquartered in New York, with offices in London and Tel Aviv.
About ExactTarget
ExactTarget is a leading global provider of on-demand email marketing and one-to-one marketing solutions. The company’s software as a service technology provides organizations a single platform to connect with customers via triggered and transactional email, integrated text messaging, voice messaging, landing pages, and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture, and Webtrends among many others. ExactTarget’s software powers permission-based multi-channel communications for thousands of organizations around the world. For more information, visit www.ExactTarget.com or call 1-866-EMAILET.
About Google
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit www.google.com.
About ImServices Group Ltd.
ImServices Group Ltd. is a leading provider of independent verification and consulting services, including advertising delivery/measurement, process reviews, activity and privacy audits, for Web sites, third-party ad servers, email delivery systems and other interactive media companies. ImServices also works with clients to review a wide range of other types of electronic transactions including e-commerce, gaming and wireless activity on mobile devices, etc.
About Innovid
Innovid’s platform provides seamless integration between interactive video creative solutions, ad serving functionality, and reporting and analytics; empowering today’s marketers to engage and track their audiences more effectively than ever before. Innovid’s focus is on three elements: iRoll®; the standard in interactive pre-roll with acceptance across hundreds of the top publishers and every major video ad network. Innovid Video AdServer; which provides baseline video serving and analytics for the majority of online video ads. Innovid Analytics; a robust analytics dashboard that measures and tracks engagement at the deepest levels. Innovid is the only platform with the integration and scale needed by large advertisers and their agencies.
About Microsoft Advertising
Microsoft Advertising provides advertisers and publishers with media, tools, and services to drive deep and profitable engagement with their audiences. This includes a global media network of Microsoft’s digital advertising businesses: MSN, Windows Live, Office Live , Xbox LIVE, Bing, and more. And now also includes Microsoft Advertising Exchange—a real time bidding solution to help advertisers and publishers untangle the complexities of digital media and get more out of their marketing and content investments. Microsoft Advertising makes buying and selling media simple, smart, and cost-effective across media and devices in the Microsoft network of properties and beyond. Visit http://advertising.microsoft.com for more information.
About Mirror Image
Mirror Image provides a global content delivery network that enables advertising-related service providers to execute their custom advertising-specific session logic on our network, close to visitors’ browsers, shortening response time while increasing scalability. Our customizable advertising solutions include geo-targeting, ad rotation, pixel tracking, mobile device redirect, targeted pre- and post-roll ads, and advertising billing verification solutions.
Since 1997, Mirror Image has been providing services that enable companies to deliver their online content to viewers worldwide, including content caching and file downloads, edge computing, a complete Media Management Platform, and streaming solutions for delivering video (live and video on-demand) to desktops, mobile devices and IPTV set-top boxes.
About NAVTEQ Media Solutions
NAVTEQ Media Solutions is the industry’s leading global location-based mobile ad network. NAVTEQ’s patented LocationPoint™ Advertising (LPA) technology enables brick and mortar merchants to pinpoint where consumers are, deliver ads within a few meters of advertised points of purchase, and guide them to the merchant’s doorstep with convenient one-click “Click-to-Map” and “Click-to-Route” calls to action. As the world leader in high-quality maps and location-based content, NAVTEQ is uniquely qualified to provide the most accurate location-based targeting and to ensure a great consumer engagement experience.
To find out more, visit: www.navteqmedia.com
Follow us on twitter.com/navteqmedia
About The New York Times
The New York Times is the largest metropolitan newspaper in the United States. Although nicknamed the 'Gray Lady' for its staid appearance and style, it is frequently relied upon as the official and authoritative reference for modern events. Founded in 1851, the newspaper has won 94 Pulitzer prizes, winning its first in 1918 for its World War I reporting. Visit The New York Times booth for 50% off home delivery service, plus a gift with subscription.
About Peer39
Peer39 is recognized as the global leader in semantic advertising technology. We help networks and exchanges, agencies, premium publishers and emerging advertising platforms boost ROI by leveraging semantic targeting capabilities while protecting advertiser brands in real time. Using natural language processing and machine learning, Peer39's patented algorithms increase the value of online content by understanding meaning and sentiment, and matching the most relevant ad to the page. The company was founded in 2006 by engineers, scientists and entrepreneurs from leading Internet companies and academic research centers. Headquartered in New York City, Peer39 maintains an R&D center in Israel.
About Pulse360
Pulse 360 (www.pulse360.com) is a data-driven ad technology company satisfying the goals of performance-based advertisers using any pricing model - CPC, CPA, CPL and CPM. The company’s flagship sponsored links network connects marketers with an audience on hundreds of premium partner sites including MSNBC, Weather.com, Gannett Digital, CNN.com, CBS Television Stations and Comcast.net. The company’s CPA product drives conversions and allows marketers highly efficient access to consumers through search, e-mail, social media and display marketing. Pulse 360’s demand side platform (DSP) solution enables marketers to connect with highly targeted display audiences, leveraging access to retargeting, third-party data providers and powerful optimization tools.
About Quantcast
Quantcast measures and organizes the world’s audiences in real-time so advertisers can buy, sell, and connect with the people who matter most to them. Ranked Fast Company’s #3 Most Innovative Company on the web for 2010, the company is used by the world’s leading media agencies, hundreds of major marketers, and millions of global web sites including thousands of the world’s best known destinations. Quantcast connects the planning, buying, and media fulfillment processes, delivering the marketplace’s most consistent and accountable audiences. Launched in 2006, Quantcast is headquartered in San Francisco and backed by Founders Fund, Polaris Venture Partners, Revolution Ventures, and Cisco Systems. Come Get Quantified™ at www.quantcast.com.
About Rubicon Project
The Rubicon Project launched in 2007 to automate buying and selling of the $30 billion online display advertising industry. REVV, the company’s real time trading platform, processes more than 120 billion trades each month for comScore 500 publishers like NBC, Time Inc., and Forbes, providing ad buyers with the largest reach of inventory across 625 million global unique Internet users. REVV powers real time selling to increase revenue on premium publishers’ digital inventory and improves their competitive position in the online ad sales marketplace, with complete control over who can buy their inventory and at what price. With $60 million in funding, the company has offices worldwide.
About Spiceworks
Spiceworks is transforming the way IT products & services are managed by IT professionals and marketed by technology companies. Nearly 900,000, or 20 percent, of the world’s SMB IT pros use Spiceworks’ free software and community to do their jobs. Over 150 technology brands including Microsoft, Intel, and Rackspace use Spiceworks’ market research, engagement, advertising and selling solutions to reach these IT pros (and their $150 billion annual technology budgets). Spiceworks unique approach to ‘social IT combines business apps, crowdsourcing, social networking and community collaboration to connect the users to each other and to advertisers to simplify Everything IT.
About Sprout
Sprout gives you a better way to connect people with your brand through personally relevant social ads and engagement applications. With Sprout Engage, your brand can drive interactive online experiences that are personally relevant and ready to go viral. Fully integrated with the leading ad servers and able to run anywhere online, Sprout’s Social Ads provide better ad performance than traditional rich media ads. Happy Sprout customers include Disney, Warner Bros., Intel, Toyota and MTV. Funded by Polaris Venture Partners, Sprout is growing like a weed in Honolulu, HI and San Francisco, CA. To learn more, please visit http://sproutinc.com.
About Thismoment
Thismoment’s Distributed Engagement Channel (DEC) provides brands and agencies with everything they need to deliver real-time engagement experiences that build brand presence and momentum across earned, owned and paid media. With the richest creative platform, most powerful management tools and widest distribution network, DEC makes engaging with customers on any device more effective, efficient and scalable than ever before.
About ValueClick Media
Twelve years of experience and access to the global data resources of ValueClick, Inc. make ValueClick Media the largest and most robust audience network of its kind. Proprietary consumer behavioral data, direct relationships with 8,000 publishers, and access to additional inventory via real-time bidding, advanced behavioral targeting and optimization technology, strict network quality controls, and superior service make ValueClick Media the network leading marketers and agencies rely on to reach their performance and branding objectives. For more information, visit www.valueclickmedia.com.
About Vibrant
Vibrant (www.vibrantmedia.com) is a world leader in contextual technology, aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 6,500 premium publishers, reaching more than 250 million unique users per month (comScore, 2011), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium web content and offers publishers premium editorial tools to re-circulate users throughout their web sites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Chrysler, and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich, and Dusseldorf. For more information, please visit www.vibrantmedia.com or www.facebook.com/vibrantmedia or twitter.com/vibrantmedia.
About Yahoo!
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. That’s how we deliver your world, your way. And Yahoo!’s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. For more information, visit the pressroom (pressroom.yahoo.com) or the company’s blog, Yodel Anecdotal (yodel.yahoo.com).
