Sponsors
About Microsoft Advertising
Microsoft Advertising provides advertisers and publishers with media, tools and services to drive deep and profitable engagement with their audiences. This includes a media network that reaches hundreds of millions of consumers around the world; global technology platforms and tools that enable easy planning and management of campaigns and content; and services that help untangle the complexities of digital media to get more value from marketing and content investments. Microsoft Advertising makes buying and selling media simple, smart and cost-effective across media and devices in the Microsoft network of properties and beyond. Visit http://advertising.microsoft.com for more information.
About Google
Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit www.google.com.
About Yahoo!
Yahoo!’s vision is to be the center of people’s online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! offers marketers the opportunity to leverage those experiences and reach the right audience. Yahoo! combines the science to target an audience with the art to create engagement and the scale to reach the right audience in meaningful numbers. Yahoo! is headquartered in Sunnyvale, California. For more information, visit advertising.yahoo.com/network.
About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL's owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL's consumer offerings.
About AudienceScience
AudienceScience is a technology leader providing marketers with the control that enables universal access to audiences. Their integrated audience platform, The Audience Gateway™, drives digital media success. Accessing 200 billion data insights into 386 million people worldwide, AudienceScience empowers marketers with the intelligence to execute effective global campaigns. Since 2003, AudienceScience has delivered over 50,000 targeted campaigns for clients including American Airlines, Financial Times, Gannett, New York Times Digital, NikkeiNet, SKECHERS, and Wall Street Journal Digital. For more information, please visit www.AudienceScience.com.
About Casale Media
Casale Media is not your typical "ad network". We are an established media technology firm with an isolated focus on brand safety, premium accountable media, and smart innovative software solutions. We exclusively serve the needs of large, top-rated web publishers, Fortune 500 brands, and leading international media agencies.
Our business is selling intelligently optimized brand name display inventory within our highly controlled, "short-tail" environment, MediaNet®. The campaigns that we execute deliver visible results, unequalled flexibility, and complete peace of mind to our publishers and clients alike.
MediaNet® provides almost 70% coverage of the U.S online audience through its select collection of 3,000 actively monitored premium properties.
About Comcast Digital Entertainment Comcast Digital Entertainment is a portfolio of premium entertainment and lifestyle brands that reach an influential, passionate, and highly engaged audience of men and women who are entertainment, style, and pop-culture enthusiasts.
Always on trend, they own the latest gadgets, shop the newest styles and fashion, and see the newest films first. With Comcast Digital Entertainment, advertisers have the opportunity to align with the best brands in the business, including Fandango, Eonline, DailyCandy, G4, and Fancast.
About NBC Universal Digital Media
NBC Universal Digital Media represents the online home of our entertainment portfolio: NBC.com, iVillage.com, BravoTV.com, Oxygen.com, USAnetwork.com, Syfy.com, AccessHollywood.com and NBCSports.com. Every month, tens of millions of the most engaged users on the Internet consume our Emmy Award-winning content both on our web sites and via emerging platforms such as mobile, widgets and social networking. With our creative flexibility, TV360 capability and innovative advertising platforms, NBCU can create “Solutions with Scale” that provide deep connections between our users, our content and our advertising partners.
About AdMob
AAdMob is the world's largest mobile advertising platform, serving more than 8 billion mobile banner and text ads per month across a wide range of leading mobile Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. AdMob provides the tools, data, and business models fueling the explosive growth of mobile media in more than 160 countries. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Comedy Central, Gap, Lonely Planet, MovieTickets.com, P&G, Tapulous, and Universal Pictures. www.admob.com.
About Break Media
Break Media is one of the largest entertainment properties and providers of content—video, editorial, and games—to men online. The company's branded properties (Break.com, CagePotato, MadeMan, Chickipedia, HolyTaco, ScreenJunkies, AllLeftTurns, and FileFront), combined with the publisher sites in the Break Media Network, reach more than 100 million men worldwide on a monthly basis. Break Media is currently the 38th-largest web property in the U.S., and it operates the fifth-largest video advertising network in that market. Break Media offers its advertisers a variety of unique marketing opportunities, helping those brands interact with the Break audience on a targeted, integrated basis using innovative ad formats. For more information, please visit http://breakmedia.break.com/.
About Brickfish
Brickfish® is the leader in cross-social media programs, with over 350 viral campaigns successfully executed in our four year history. Our award winning solution inspires audiences to create and share branded messages and promotions with their social connections online, while providing real time tracking and moderation capabilities of those interactions. The end result is meaningful, measurable, and predictable brand engagement with audiences across the social Web.
With the launch of Powered by Brickfish™ for Publishers, we're offering media sales organizations a turnkey social media platform which launches from their Web site, quenches advertiser interest in accountable social media, and provides incremental revenue opportunities.
About CPX Interactive
As a global online ad network with a state of the art proprietary ad management platform, CPX Interactive allows clients access to unlimited pools of online inventory while integrating customized suites of data points and providing total insight into both process and results.
CPX Interactive delivers more than 30 billion impressions to more than 200 million unique users in more than 60 countries every month, and was named the 6th fastest growing privately held advertising/marketing company in the US by Inc. Magazine in 2008.
For more information, please visit any of the following sites:
http://twitter.com/cpxinteractive
http://www.facebook.com/cpxinteractive
About ESPN
ESPN.com and ESPN Mobile, home to sports fans when they can’t consume ESPN on tv.
ESPN.com is the #1 sports site in total minutes with over 2 Billion monthly. Over 26 Million fans log on monthly for sports news, statistics, analysis, scores, video, audio, fantasy, games and social connections. When fans are on-the-go, ESPN Mobile is their news and information source. As the leading mobile sports site, representing 65% category share, ESPN Mobile attracts over 10 Million monthly unique users, sends 65+ Million SMS alerts monthly and provides award-winning Apps. From Homepages to WAP pages to Apps, SMS and Online Video ESPN Digital serves every fan’s sports needs. www.espncms.com
About ExactTarget
ExactTarget is a leading global provider of on-demand email marketing and one-to-one marketing solutions. The company’s software as a service technology provides organizations a single platform to connect with customers via triggered and transactional email, integrated text messaging, voice messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget’s software powers permission-based multi-channel communications for thousands of organizations around the world. For more information, visit www.ExactTarget.com or call 1-866-EMAILET.
About Geeknet
Geeknet is the online network for the global geek community. Our sites include SourceForge, Slashdot, ThinkGeek, ohloh and freshmeat. We serve an audience of more than 40 million users each month and provide the tech-obsessed with content, culture, connections, commerce, and all the things that geeks crave. Want to learn more? Check out geek.net.
About InMobi
InMobi is the world’s largest independent global mobile advertising network. InMobi provides advertisers, developers, and publishers with a uniquely global mobile advertising solution. InMobi, which doubled its network size quarter-over-quarter, delivers the unprecedented ability to reach 179 million consumers in over 108 countries through over 16 billion mobile ad impressions monthly. InMobi is venture-backed with marquee investors including: Kleiner, Perkins, Caufield & Byers and Sherpalo Ventures. After launching in 2007, the company has expanded globally with offices in London, San Francisco, Bangalore, Tokyo, Mumbai and Singapore. To learn more, please visit: www.inmobi.com.
About NAVTEQ Media Solutions
NAVTEQ Media Solutions engages customers by delivering world class traffic content and relevant, innovative advertising solutions.
- We provide multi-platform Integrated Ad Solutions on television, radio, internet, mobile, and on navigation devices to reach your customers several times throughout the day.
- We are a world leader in Location Based Advertising technology which allows you to send your message to selected customers based on their location and time of day through either their mobile device or in-vehicle navigation unit.
- We also deliver real-time, cutting-edge Traffic Content to radio stations, TV stations, internet sites, and mobile sites via our affiliate relationships.
Contact us today at 312.894.7622 for more information.
About Quantcast
Quantcast measures and organizes the world's audiences in real-time so advertisers can buy, sell and connect with the people who matter most to them. Ranked Fast Company's # 3 Most Innovative Company on the Web for 2010, the company is used by the world's leading media agencies, hundreds of major marketers and millions of global websites including thousands of the world's best known destinations. Quantcast connects the planning, buying, and media fulfillment processes, delivering the marketplace's most consistent and accountable audiences.
About ValueClick Media
Twelve years of experience and access to the global data resources of ValueClick, Inc. make ValueClick Media the largest and most robust audience network of its kind. Direct relationships with 8,000 publishers, advanced behavioral targeting and optimization technology, strict network quality controls and superior service make ValueClick Media the network leading marketers and agencies rely on to reach their performance objectives. ValueClick Media is a division of ValueClick, Inc. (NASDAQ: VCLK), one of the largest global online marketing services providers, offering comprehensive solutions to deliver customer acquisition for advertisers and revenue for publishers. For more information, visit www.valueclickmedia.com.
About Vibrant Media
Vibrant is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools and advertising. With over 4,500 premium publishers, reaching more than 170 million unique users per month (comScore 2010), Vibrant gives top brands the opportunity to deliver highly targeted advertisements within premium web content and offers publishers premium editorial tools to re-circulate users throughout their web sites. Vibrant works with top brand advertisers such as Microsoft, Unilever, P&G and AT&T. Vibrant's rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. For more information, visit www.vibrantmedia.com or www.hyperlinkevolved.com.
The Weather Channel Companies (TWCC) is made up of The Weather Channel television network, TWC digital properties, and Weather Services International (WSI). Based in Atlanta, The Weather Channel® is seen in 100 million+ U.S. households. TWC operates Weatherscan, a 24-hour all-local weather network; TWC Radio Network; and TWC HD. The digital properties of TWC – weather.com, TWC Desktop and TWC Mobile – reach more than 40 million unique users monthly and is the most popular source of online weather, news and information according to Nielsen//NetRatings. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services to media, aviation, marine and energy sectors.
About BlueKai
BlueKai (http://www.bluekai.com) created the world's largest and highest quality online intent data exchange to better connect advertisers with their target consumers online. BlueKai aggregates valuable shopping and research activities across the Internet, offering non-personally identifiable actionable data to marketers, ad networks, and publishers on over 200 million retail, travel, auto, education and financial product shoppers online. Additionally through strategic partnerships with top-tier data providers — who earn revenue in a privacy friendly way — the BlueKai Exchange gives marketers access to over 10,000+ combinations of intent, demographic, geographic, lifestyle, B2B data and additional segments.
About CBS Interactive
CBS Interactive is the premier online content network for information and entertainment. Our brands dive deep into the things people care most about across news, sports, entertainment, technology and business. Leading properties include CNET, CBS.com, Gamespot.com, CBSSports.com, CBSNews.com, TV.com and much more. With hundreds of millions of unique visitors from around the world each month, CBS Interactive is a global top 10 web property and the largest premium content network online.
About Collective
Collective is a leading media and technology solutions provider for display advertising. Founded in 2005, the company delivers targeted audiences to advertising agencies, brand advertisers and publishers. Collective's industry expertise provides a strategic advantage to its clients by leveraging insights to reach audiences. Its flagship solutions are the Collective Network®, the original transparent network for brands; Collective Video®, the world’s first audience-driven video network; Collective Direct™, the high quality network for direct marketers; and AMP®, the leading ad network administration, audience targeting and reach extension platform. The company is headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles and San Francisco. For more information, visit www.collective.com.
About FreeWheel
FreeWheel (www.freewheel.tv) offers the most formidable system for digital video ad management and monetization. Founded by a handful of former DoubleClick executives, FreeWheel’s solution-set has already armed companies like Turner, ESPN, Warner Brothers, CBS, VEVO, Discovery Communications and others with the tools and services necessary to make more money from their video content.
Monetization Rights Management® (www.freewheel.tv/products/mrm) is FreeWheel’s flagship product. It empowers content owners and distributors to successfully manage ad sales rights, produce accurate inventory forecasts, deliver yield-optimized ads and analyze video business performance. Its capabilities extend across all devices, anytime, anywhere. Follow FreeWheel on Twitter @FreeWheeldotTV.
About InsightExpress
InsightExpress is a leading provider of high-quality, digital marketing research and plays a preeminent role in the measurement of advertising effectiveness across online, mobile and other media. Through its patented technologies, proprietary solutions, world-class expertise and time-tested research principles, InsightExpress transforms the way advertisers, agencies, publishers and researchers optimize their marketing activities. InsightExpress is headquartered in Stamford, CT, with offices in San Francisco, New York, and Los Angeles. For more information, please call 203.359.4174.
About The National Hockey League
The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League’s international makeup, with players from more than 20 countries represented on team rosters. The NHL entertains more than 250 million fans each season in-arena and through its partners in national television and radio. In 2009, NHL.com was recognized by Fast Company Magazine as one of the ten most innovative companies in sports, and also received a Webby Award nomination for most outstanding sports website.
About Peer39
Peer39 is recognized as the global leader in semantic advertising technology. We help networks and exchanges, agencies, premium publishers, and emerging advertising platforms boost ROI by leveraging semantic targeting capabilities while protecting advertiser brands in real time. Using natural language processing and machine learning, Peer39's patented algorithms increase the value of online content by understanding meaning and sentiment, and matching the most relevant ad to the page. The company was founded in 2006 by engineers, scientists, and entrepreneurs from leading internet companies and academic research centers. Headquartered in New York City, Peer39 maintains an R&D center in Israel.
About Rubicon Project
Headquartered in Los Angeles, the Rubicon Project launched in 2007 with a mission to automate the $65 billion global online advertising industry. The company’s digital advertising technology & data platform, REVV for Publishers™, is engineered to accelerate revenue for premium publishers. Backed by $42 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal’s Peacock Equity Fund, the Rubicon Project serves premium publishers like NBC Universal, Gannett and CareerBuilder; optimizing more than 50 billion ads each month and reaching more than 500 million unique Internet users. the Rubicon Project also helps ad sales channels around the world gain access to precise audience-segmented inventory, at broad scale.
About Advertising Age
Advertising Age (adage.com) is a multi-platform media brand delivering news and intelligence to the advertising, marketing and media industries, as well as targeted strategies for brand building and messaging in today's complex business world.
From the digital community to the entertainment industries, from the Hispanic market to the global stage itself, agencies, media and marketers all turn to Ad Age print, digital and special event brands for the insights and analysis they need to succeed.
About AdweekMedia
AdweekMedia is the premier information source for agency, marketing and media industry news and analysis, providing an integrated product portfolio led by trusted brands Adweek, Brandweek and Mediaweek. Industry professionals in all stages of their careers turn to AdweekMedia’s digital and print properties as well as leading executive conferences and events for informative and inspiring content to help them better serve their customers, build their network, and advance their market knowledge.

