The Marketing and Interactive Excellence (MIXX) Awards honors the teams and talent that push Interactive marketing and advertising to unprecedented levels. The MIXX Awards is the only competition that evaluates all key facets of the marketing campaign, including strategy, creative development and execution, media placement and integration, effectiveness and ROI.

The MIXX Awards is co-produced by the Interactive Advertising Bureau (IAB) and Adweek Magazines. By combining their unique influence and industry expertise, the MIXX Awards identifies the xbest of the bestx and provides a valuable platform to educate the broader advertising and marketing industry about the real impact Interactive has in the overall marketing mix.

The coveted MIXX Awards is judged by an independent panel of highly acclaimed brand marketers who have direct control and influence over some of the largest advertising budgets. This yearxs judging panel includes an impressive mix of client-side marketing strategists from companies like Ameritrade, IBM, Colgate Palmolive, Ernst & Young, HP and others. The MIXX Awards also receives strategic guidance from the influential IAB MIXX Awards Advisory Board.

MIXX Award winners and finalists are honored at the MIXX Awards Gala held at the landmark Hudson Theater of the Millennium Hotel on September 27 at 7:00pm during Advertising Week 2005. This gala event is the culmination of the preeminent two-day MIXX Conference and Expo.

Clio Partners With MIXX
Four select winners will not only receive a coveted MIXX Award, but will have the option to option to enter their winning MIXX entry at no charge into the 2006 Clio Awards Internet Category for consideration by a world-class jury of creative experts. The Clio Awards are the globe’s most recognized international advertising awards competition. Founded in 1959 to celebrate creative excellence in advertising, Clio inspires and pays tribute to one of the most interesting and influential art forms in modern culture.

The 2005 MIXX Awards judging panel includes:

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Tim Smith - Director of Brand Management and Advertising, Ameritrade

Bob Liodice - President and Chief Executive Officer Association of National Advertisers, Inc.

Jack Haber - VP, E-Business, Colgate Palmolive

John Peebles - John Peebles VP Online Marketing, Cendant Car Rental Group

Natasha Householder - Media Director, Ernst & Young

Danuta Shasha - VP of Direct Media Services, Fidelity

Tim McCleary - Global Director Brand and Online Advertising, GE

Mary Bermel - Interactive, Brand Advertising, Hewlett-Packard

Deirdre Bigley - VP Worldwide Advertising, IBM

Elwin de Valk - VP, Marketing, Philips DAP North America

Stephen Blumberg - Director, Global Media and New Channels, MasterCard International

Matt Downing - Sr. Director, Acquisition and Subscriber Marketing, SIRIUS Satellite Radio

Shelley Rochester - VP of Acquisition Marketing, TD Waterhouse

Calvin Lui - VP of Sales & Marketing, Ticketmaster

Sue Zibelli - Manager of Media Services, Novartis

Tim Kopp - Global Beauty "Consumer Connect" Program Leader, Procter and Gamble

Karen Benezra - Editor, Brandweek

David Adelman - Media Director, Johnson & Johnson

Mike Lucero - Group Product Manager – Brand Advertising, Microsoft

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