The Authoritative MIXX of Experts!

The coveted MIXX Awards is judged by an independent panel of highly acclaimed brand marketers who have direct control and influence over some of the largest advertising budgets. The intense scrutiny of the judging process ensures that the winning campaigns truly reflect the industry’s best work. With two intensive phases of judging by some of the most demanding marketing executives, winning a MIXX Award is the highest recognition in Interactive.

In Phase One of the judging process, the screening board – comprised of several dozen senior marketing and agency professionals– will evaluate and score each campaign. Finalists for each category will be determined.

In Phase Two, the elite judging panel will convene in New York City for an intensive sequestering and internal debate – focusing on the finalists. The winners in each category will be selected.


The 2005 MIXX Awards judging panel includes:

View the MIXX Pre-screeners

Tim Smith
Director of Brand Management and Advertising, Ameritrade

Tim Smith oversees brand management and advertising at Ameritrade. He works closely with Ameritrade Chief Marketing Officer Anne Nelson and external marketing partners to create and execute the company’s brand vision and development to firmly position Ameritrade as a leader in brokerage focusing on the needs of independent investors domestically and in select international markets.

Smith has an extensive marketing background in financial services, including brand management, product development, database management, client marketing and international marketing.

He joined Ameritrade after working in the advertising industry for 14 years, the bulk of which Smith spent at Merkley Newman Hardy and Doremus where he rose to Vice President and Account Director.

About Ameritrade Holding Corporation:
Ameritrade Holding Corporation has a 28-year history of servicing self-directed investors. Ameritrade develops and provides innovative brokerage products and services tailored to meet the varying investing and portfolio management needs of individual investors and institutional distribution partners. Currently serving almost 3 million clients through its subsidiary,

Ameritrade, Inc.(2), Ameritrade is a leader in the online brokerage business, recently receiving Forbes “Best of Web” honors as well as an overall four-star rating, and a top rating for “Ease of Use” and “Research Amenities” on the Barron's 2003 Online Broker Survey. For more information, please visit www.amtd.com.



Bob Liodice, who currently serves as president and chief executive officer of the Association of National Advertisers, Inc. (ANA), first joined the organization in 1995. He was previously executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base. Prior to the ANA, Bob was vice president of global marketing and sales for Grupo Televisa, a major worldwide broadcaster. Previous experience includes more than 15 years in marketing and financial management at Kraft General Foods, including having served as category marketing manager for the Jell-O and Bakers brands. He is also a member of the board of directors of The Advertising Council, Advertising Research Foundation, National Advertising Review Council, the Partnership for a Drug-Free America, and the Advertising Educational Foundation.

Bob holds bachelor degrees in accounting and management and an M.B.A. in finance from New York University.



Jack Haber is Vice President, e-Business for Colgate, responsible for leading all Colgate internet activities globally, including online marketing, all company web sites, global corporate portal, e-commerce and e-business applications, etc.

Mr. Haber had been Vice President, General Manager of U.S. Oral Care where he led the U.S. launch of Colgate Total toothpaste and led Colgate’s business to market leadership for the first time in over 35 years. Mr. Haber joined Colgate-Palmolive in 1981 in the Corporate New Ventures and Acquisitions Group where he was responsible for the development of new business opportunities for the Company. He then progressed through increasingly responsible Marketing positions in the US and in Europe and in Global Marketing, where he led the development and worldwide launch of Colgate Total toothpaste.

Mr. Haber was chosen as Brandweek Marketer of the Year in 1998, and was also selected as one of Advertising Age’s top 100.



John Peebles is Vice President, Online Marketing for the Cendant Car Rental Group based in Parsippany, NJ. He oversees the creative development and operation of the avis.com and budget.com web sites, as well as relationships with global distribution systems. One of the largest airport car rental company in the U.S., Cendant Car Rental Group also rents more cars on the Web than any other company.

A graduate of the University of Virginia, John was a Peace Corps volunteer in Togo, West Africa.



Natasha has over 20 years experience as a marketing professional in a career encompassing direct marketing and general marketing on both the advertising agency and marketer side of the business. Her experience includes supporting business to business efforts, business to consumer efforts, and multicultural marketing in both the B-to-B and B-to-C marketing arenas.

At E&Y Natasha is the National Marketing Media Director and has recently taken on the responsibility of managing the Marketing Information Systems team and the Events and Sponsorships CRM group, bringing the management of all customer touchpoints under National Marketing’s purview into one centralized team.

Prior to her client-side experience, she worked at several advertising agencies including Ogilvy & Mather Direct and The Marschalk Company.



Danuta Shasha is Vice President, Director of Media Services for Fidelity Investments. She is responsible for Fidelity’s media activities across TV, Print, the Internet, Radio and Outdoor. Having been with Fidelity close to ten years, she has helped shape the role of online advertising at the company from the infancy of the medium. Her focus is on integrating online strategies with offline media, and continuing to improve overall media effectiveness.

Prior to Fidelity, she spent several years working at Boston and New York advertising agencies in both account management and media positions.



Tim McCleary is the global director of brand and online advertising for GE, based in Fairfield, CT. He is responsible for the creation, implementation, and management of the new global brand program. In 2003, Tim launched the award-winning “imagination at work” online campaign, and is continuously striving to expand GE’s interactive presence in a unique way.

In his previous role at GE, he was responsible for the overall strategy, development and deployment of the company’s Internet and intranet sites.

Prior to joining GE’s corporate office, Tim was director of new media and photography for NBC Entertainment in Burbank, California.

im's communication career has been diverse. He has worked in Canada and the U.S. in a variety of communication roles with such companies as Warner Bros., Bell Canada and AAA. He began his career as a professional photographer, owning and operating a studio in Toronto and later in Los Angeles.



Mary Bermel is Director, Global Interactive at Hewlett Packard. She joined HP in 2000 via the Compaq merger and is responsible for the interactive programs associated with HP's brand campaigns highlighting partnerships with customers, digital photography and enterprise services. The group manages relationships with leading internet players such as Yahoo, the Walt Disney Internet Group, MSN, eBay and AOL. Mary also oversees the development of leadership practices in interactive marketing for HP including rich media, metrics, behavioral targeting, and search and she represents interactive on HP's worldwide advertising council.

She has spoken at a number of industry events on the topics of consumer control, metrics, search and online creative.

Prior to HP, Mary was Director of Interactive Marketing for Digital where she launched Digital's first foray into online advertising. She started her career at IBM in sales and marketing working on the gamut of technology offerings from PCs to mainframes.



Deirdre Bigley has been in the advertising industry for the past 17 years. She spent 10 years in Agencies in New York, Dallas, and Boston. During that time she developed a specialty with high technology accounts. In 1994, when IBM consolidated their advertising into a single agency, Deirdre joined Ogilvy & Mather.

In 2004, Deirdre was named Vice President of Worldwide Advertising for the IBM Corporation. In this role, she oversees all television, print, and interactive advertising for the company worldwide. This includes the Strategic Brand advertising and all the advertising from the IBM business units including Software, Servers, Personal Computers and Global Services. The worldwide responsibilities include overseeing advertising in China, Japan, Australia, France, Germany, UK, Italy, Canada and the United States.

Deirdre also manages IBM’s One Voice program which is a cross-business unit, integrated marketing communications program for 27 Tier Two countries. She is also the primary manager of the Ogilvy & Mather relationship, and spearheads the negotiation of the agency fee and the worldwide scope of work.



Elwin de Valk is Vice President in charge of Marketing for the Philips Norelco brand in North America, the leader in men’s grooming innovation for over 60 years. Based in Stamford, CT, Elwin oversees all brand development and marketing initiatives on behalf of men’s shaving & grooming and women’s beauty products for Philips/Norelco in the U.S. Prior to his assignment with the US marketing team in 2004, Elwin spent 14 years at Philips’ headquarters in Holland, working on both the product development and marketing sides of the business, and most recently responsible for all brand development and marketing initiatives for shaving and beauty for Western Europe. As co-inventor of Philips/Norelco’s patented Reflex Plus Shaving System, which has since become a standard feature on every male shaver from Philips, Elwin has a unique perspective and understanding of how technology and innovation can be applied to improve the male shave experience. Similarly, Elwin has been a strong advocate for the use of technology and interactive marketing to raise brand awareness, grow core businesses and improve the company’s relationship with its customers. Elwin holds a Master’s Degree in Applied Technology from Delft University of Technology and an MBA from Pepperdine University.



Stephen Blumberg is currently the Director, Global Media and New Channels at MasterCard International. For almost a decade, Stephen has worked with such companies as McCann Erikson, Smith Barney, Kraft, Media.com, Modem Media and others, to develop strategic advertising and marketing campaigns online. From the infancy of online advertising, to the current wave of integrated campaigns, Stephen’s experiences have resulted in a keen understanding of how to reach specific targeted audiences.

At MasterCard International, Stephen is managing several integrated campaigns that reach consumers, businesses and C-level executives.



Matt Downing is Sr. Director, Acquisition and Subscriber Marketing for SIRIUS Satellite Radio. He is responsible for all consumer direct marketing and new media initiatives. Matt has also launched a successful ecommerce platform for SIRIUS – enabling the company to sell direct to consumers and open new online distribution channels.

Prior to joining Sirius, Matt helped launch Telocity, a high-speed Internet start-up that was acquired by DIRECTV. Matt then served as Vice President of Marketing for DIRECTV Broadband, Inc., where he successfully led all subscriber acquisition, retention and online marketing programs.

Previously, Matt served as Vice President, Management Supervisor at Grey Advertising, where he worked on online and offline campaigns for Domino’s, Centrum, Chap Stick, Anacin and Anbesol. Prior to Grey, Matt worked with Young & Rubicam on the Lincoln-Mercury Dealer account. A native of Buffalo, New York, Matt is a graduate of The University of Michigan, Ann Arbor.



Shelley Rochester is Vice President, Acquisition Marketing for TD Waterhouse Investor Services, Inc. She is responsible for all online marketing to grow new brokerage accounts.

With over 10 years experience in direct response marketing, Shelley has held increasingly senior positions with a financial focus in the B2B and B2C markets. Capitalizing on advancements in technology, Shelley has expanded her direct response expertise from direct mail, to email marketing, to online advertising and branding.

Since joining TD Waterhouse in October of 2001, Shelley has guided the online advertising program from non-animated gifs to streaming video and expandable banners. As a result, funded accounts from online marketing have increased by over 40%.

In October 2004, Shelley received the prestigious TD Waterhouse Award of Excellence. The Award of Excellence recognizes those TD Waterhouse associates who best model the firms values and go above and beyond the normal scope of their job.



Calvin Lui is the Vice President of Sales & Marketing for Ticketmaster, based in Los Angeles. In this position, he oversees corporate-wide sales efforts of Ticketmaster’s suite of products and marketing services to clients and consumers. Lui joined Ticketmaster in 2002 as Vice President of ticketExchange, where he guided the strategy and rollout of Ticketmaster’s secondary market product offerings.

Prior to joining Ticketmaster, Lui served as President and CEO of TheMan.com, spearheading the company’s strategy, development, and marketing efforts. He also served as Director of Strategic Planning & Finance for Lycos, Inc. where his responsibilities included the creation of corporate forecasts as well as the evaluation, structuring, and negotiations of merger, acquisition, partnership, and investment opportunities. Lui has also served as an Associate for St. Paul Venture Capital and a Financial Analyst for Credit Suisse First Boston.

Lui holds a Master of Business Administration from Stanford University as well as a Bachelor of Science degree, Magna Cum Laude, Electrical Engineering, and a Bachelor of Arts degree, Magna Cum Laude, Economics-Business, from the University of California, Los Angeles.



Sue Zibelli has 15 years of experience in the pharmaceutical industry, with a track record in online advertising and promotion. Within the Global Advertising group at Novartis Pharmaceuticals, Sue is responsible for providing strategic direction in developing corporate media strategies. In addition, Sue develops and shares industry and company best practices across the organization and globally, while providing advice and guidance on media considerations and channel mix opportunities.

Sue's focus is to manage integration between online and offline media channels, continue to improve online advertising productivity, leverage brand commitments, and drive excellence in all initiatives.



Tim has 10 years of broad-based experience in Finance, Technology, and Marketing. In his current role at Procter and Gamble, Tim leads the Beauty Care Consumer Connect Program. This global organization is responsible for working at the intersection of technology and marketing to develop new business models, and compelling ways to connect with consumers in a rapidly changing media lanscape. The scope of this work includes online media, gaming, mobile, etc. across the entire Global Beauty Business.

In addition, he has worked closely with the IAB, the top Internet media properties, and third party measurement firms to develop breakthrough measurement capability for the Company. Specifically, this includes providing a direct link to sales, and a cascading priority of investments for the most effective tools in the holistic media plan. Finally, Tim played a leadership role on integrating emerging media into the broader communications planning structure at P&G. Prior to this role Tim was one of the founding members of the Interactive Marketing program at P&G, and also spent time in traditional Brand Management.

Tim holds a BBA in Finance from the University of Cincinnati and an MBA from the University of Dayton with a concentration in Information Technology.


Karen Benezra
Editor, Brandweek

Karen Benezra is the editor of Brandweek magazine, a unit of VNU Inc., where she oversees coverage of the marketing industry in both print and online formats. She was named to the post in 2001 after spending a year as executive editor overseeing news operations. Previously, she was national news editor at sister publication, Adweek. With over 16 years in business journalism, Benezra has reported on a range of industries, including beverages, packaged goods, restaurants, licensing, toys and entertainment. Before joining Brandweek in 1994, she was a business writer and marketing columnist at Gannett Suburban Newspapers (White Plains, NY). She frequently comments on advertising, brand identity, marketing and media topics for a host of news outlets. Benezra earned a BA in political science and journalism from Brooklyn College and holds a master's degree from the Columbia Graduate School of Journalism.


David Adelman
Media Director, Johnson & Johnson


Mike Lucero
Group Product Manager – Brand Advertising, Microsoft