Eligibility:
Any media, marketing or advertising campaign that was carried out during the qualifying period: January 1, 2004 through March 31, 2005. Campaigns may have been launched earlier but must have run during this period.

Submissions:

• Deadline to enter 2005 MIXX Awards: Friday, August 5, 2005.


• Click on 'submit your entry' to enter now.


• Entrants can submit campaigns for as many categories as they like, and submit multiple campaigns for each category


• Submissions should reflect work that was carried out predominantly by the submitting agency or advertiser, and the role of collaborating (creative and media) agencies and key individuals should be referenced.


• Submissions must include a written campaign brief, which requires: 1) campaign strategy; 2) execution and use of media; and 3) demonstrated results. Each of these three components must be limited to 400 words (for a maximum 1,200-word written brief).


• Submissions must also include creative samples, provided via Web site URLs. Usernames and passwords must be provided, and the Web site links must remain active until January 1, 2006.

Judging:

• In Phase One of the judging process, the screening board – comprised of several dozen senior marketing and agency professionals– will evaluate and score each campaign.


• Finalists for each category will be determined.


• In Phase Two, an independent panel of highly acclaimed brand marketers will convene in New York City for an intensive sequestering and internal debate focusing on the finalists. The winners in each category will be selected.


• Winners will be announced September 27, 2005, at the MIXX Awards Gala, one of the highlights of Advertising Week in New York City.

Entry Fee:
Entry fee is $250 per campaign and includes entry into one category; the entry fee is $125 for each additional category, and there is no limit to the number of categories a single campaign may be entered. Each instance of a category submission includes one invitation to the MIXX Awards Gala. Entry fees may be paid by credit card only.

Awards and Prizes
Awards are specifically submission-based. If a single campaign is submitted by multiple companies for the same category, the submissions will be scored independently and only the highest-scoring submission will be eligible to win.

The Best In Show will be granted to the best campaign in the entire show; entries from all categories are eligible.

General Conditions:
By participating in this contest, entrants agree to abide by the following terms and conditions and by the decisions of the judges which are final on all matters pertaining to this contest. All federal, state, local, provincial and municipal laws and regulations apply. This contest is subject to the laws of the United States. The winners of the IAB’s 2005 MIXX Awards who do not attend the Awards Ceremony will be notified within approximately seven (7) days after the September 27th Awards Ceremony. If the IAB is unable to contact the potential winner after reasonable effort, or if the potential winner fails to respond within three days of first attempted notification, the award may be forfeited and an alternate winner selected. The winner may be required to execute and return an affidavit of eligibility and liability/publicity release within seven (7) days following the date of first attempted notification. Non-compliance within this time period may result in disqualification and selection of an alternate winner. Return of any award notification as undeliverable may result in disqualification and selection of an alternate winner. IAB reserves the right to use and publish entrants’ proper names online, in print and in any other media in connection with the Contest. Acceptance of an award constitutes permission for IAB to use winner's name and likeness and entry submission for advertising and promotional purposes without additional compensation, unless prohibited by law. By entering, participants release and hold harmless IAB, its respective parents, subsidiaries, affiliates, directors, officers, employees and agents from any and all liability or any injuries, loss or damage of any kind arising from or in connection with participation in this Contest. Contact information becomes property of the IAB and will not be shared with or distributed to any third party.

Contacts:
For more information, please contact the Events Team at events@iab.net or 212-380-4700 x5.

© 2005 IAB/Adweek Magazines. All rights reserved. The IAB and Adweek Magazines reserve the right not to award categories which, in the judgment of the panel and administrators, did not elicit entries up to top industry standards.