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About
MIXX Conference and Expo is programmed specifically for marketing and agency professionals who strive to optimize their marketing programs with the perfect combination of marketing vehicles. It is also the ideal environment for publishers and technology providers to offer solutions and create an open dialogue. Conference attendees will enjoy keynotes, panels, breakouts, shoot-outs, research presentations, forecasts, and an exhibit hall filled with an all-star line-up of vendors showcasing the latest advertising and marketing solutions. Additionally, small breakout sessions will enable personal and structured networking for participating publishers. Held at the landmark Hudson Theater of the Millennium Hotel in New York, the two-day event culminates with a spectacular multi-media creative awards show, MIXX Awards. MIXX Awards, dedicated to celebrating and rewarding excellence in interactive advertising campaigns, is the only awards show that judges all facets of a marketing campaign including creative development and execution, ROI, media placement and integration. The coveted MIXX Awards are judged by an independent panel of highly acclaimed brand marketers who have direct control and influence over some of the largest advertising budgets in the industry. (for more info visit the MIXX Awards) Qualified marketers and agency professionals are ensured through an invitation process and complimentary attendance. Learn more
Advisory Board
Karen Benezra Editor, Brandweek Karen Benezra is the editor of Brandweek magazine, a unit of VNU Inc., where she oversees coverage of the marketing industry in both print and online formats. She was named to the post in 2001 after spending a year as executive editor overseeing news operations. Previously, she was national news editor at sister publication, Adweek. With over 16 years in business journalism, Benezra has reported on a range of industries, including beverages, packaged goods, restaurants, licensing, toys and entertainment. Before joining Brandweek in 1994, she was a business writer and marketing columnist at Gannett Suburban Newspapers (White Plains, NY). She frequently comments on advertising, brand identity, marketing and media topics for a host of news outlets. Benezra earned a BA in political science and journalism from Brooklyn College and holds a master's degree from the Columbia Graduate School of Journalism.  Michael Burgi Editor, Mediaweek A 12-year veteran of Mediaweek, Michael Bürgi joined the VNU-owned weekly in 1993 as a reporter covering the cable industry. Advancing steadily through the ranks, Bürgi moved up to senior editor in 1995, took on a larger role as news editor in 1997, was promoted to managing editor in 1999, and in 2002 became executive editor. In September 2003, he took on oversight of all day-to-day editorial operations, and was promoted to editor in March 2004. Bürgi started his career in 1987 after graduating from New York University with a bachelor’s degree in journalism. He joined TV business monthly magazine Channels in fall 1987 as an associate editor, where he reported and edited on several different beats, including technology, sales and marketing, as well as the cable industry. In 1991, he took a reporter position at Multichannel News, covering the advertising side of the cable business, but three months later was hired away by Inside Media. There he spent the next year covering the programming and ad-sales sides of the cable network business, until he joined Mediaweek. Bürgi lives with his wife and two daughters in Aberdeen, N.J.  David Cohen SVP, Interactive Media Director, Universal McCann As an Internet-industry veteran, grounded in traditional marketing and media, David began his career at NY1 News. He then went on to work at a traditional media planning and buying boutique, where he began his own interactive division in 1996. In 1998, David joined Thunder House as their second media employee and head of the media department. With industry consolidation in the late 90's, Thunder House was rolled into Zentropy Partners, where David rose to become the North America Media Director. Now at Universal McCann, David plays a pivotal role in integrating digital media into clients overall communications plans. David oversees all digital media strategy, planning, buying, and analysis operations for the New York office. Current client responsibilities include: Johnson & Johnson, Intel, Sony Electronics, Wendy’s International, Lowe’s Home Improvement, Kohl’s, Avaya, and Bacardi. David is on the IAB Agency Advisory Board and writes a bi-weekly column for ClickZ (www.clickz.com), a division of Jupitermedia Corporation.  Mike Drexler CEO Optimedia, U.S. In his 40 years in advertising, Mike Drexler has planned and placed billions of media dollars, in the U.S. and internationally, in every major product category. Before joining Optimedia in April, 2002, Mike spent fourteen years at True North Communications and (pre-merger) BJK&E. During that time he served as Worldwide Media Director at FCB, Worldwide Media Director at Bozell, as well as Chairman of TN Media – True North’s merged media buying organization. He was also a member of BJK&E’s Board of Directors and Operating Committee. In 1992 he formed BJK&E Media, the first unbundled agency media organization to serve several agencies within a holding company. Earlier, Mike was Executive Vice-President at Doyle Dane Bernbach and Ogilvy & Mather. Within the industry Mike has been Vice Chairman of the Audit Bureau of Circulation, President of the Media Directors Council, Co-Chairman of the Advertising Research Foundation’s Television Audience Measurement Committee, Director of the International Radio and Television Foundation, and a member of the Media Policy Committee of the American Association of Advertising Agencies. He has written extensively, lectured at The Harvard Business School and contributed to “Marketing In the New Electronic Age” published by Harvard Business Press. In 1991, Mike was honored as Adweek Media Director of the Year and in 1998 he received the Best of the East American Advertising Award. In 1999, he initiated a widely acclaimed TN Media study of the affect of the Internet on traditional media. Alan Feldenkris CEO - Brand New World Alan Feldenkris is the CEO of Brand New World, – the company devoted branding and creative solutions for advanced media. A 20-year veteran of both traditional and interactive advertising, Alan Feldenkris has served as an executive in both agency and client side roles. Most recently, Alan served as Vice President of Interactive Marketing for AOL where he was responsible for managing key strategic partnerships with such major brands as Philips, Gateway and BarnesandNoble.com. Alan also managed marketplace development and partnerships for AOL’s Shopping channel, one of the busiest online commerce destinations. As a seasoned leader in e-retailing and e-commerce, Alan has been actively involved, and has appeared at as a speaker at the national e-Retailing conferences. Alan has also worked for leading national advertising agencies in account leadership roles, consistently winning highest praise from clients for his trustworthiness, dedication and understanding of their business needs.  Matt Freeman Chief Executive Officer, Tribal DDB Worldwide A Division of Omnicom Group’s DDB Worldwide Matt founded and now runs Tribal DDB Worldwide’s global network of 30 offices in 21 countries. Under Matt’s leadership, Tribal DDB Worldwide has become one of the largest and most award-winning interactive agencies in the world. Tribal DDB consistently ranks as one of the Top-10 companies in the interactive industry as measured by revenue, media clout and creativity and tied for #1 Interactive Agency in ADWEEK’s 2005 Report Cards. Matt’s focus on outstanding work that drives outstanding results has helped fuel the organization’s growth and expanded relations with multinational clients including PepsiCo, Johnson & Johnson and McDonald’s. Matt’s work has won every major industry award for creativity and effectiveness including Gold Lions at Cannes, Art Directors Club, New York Festivals, International ANDYs, Effies, and “Best of Show” at the One Show Interactive. He has served as a judge for the Cannes International Advertising Festival and the Art Directors Club and has also served as Interactive Chairman of the One Show, the International Andy Awards and the Clio Awards. Matt has also been recognized by publications including Wall Street Journal, New York Times, CNN, CNBC, CBS MarketWatch, Forrester Research, AdAge, Adweek and Creativity. Matt is the founder and chairman of the IAB’s Agency Board and is an active member of the AAAA’s Interactive Committee. He was also recently inducted into the AAF’s Hall of Achievement. Prior to his life in advertising, Matt worked for MTV, wrote for several magazines and was a prep school English teacher. He has a B.A. in English and art history from Dartmouth College and attended the School of Visual Arts. Matt lives in New Jersey with his wife Robin and sons Sawyer, Colby and Wes.  Joe Gillespie Chief Marketing Officer, CNET Networks Joseph Gillespie brings to his position as chief marketing officer at CNET Networks more than 20 years of sales, marketing, and operations experience, spanning online, television, events, and print media. In this capacity, Joe is responsible for the company's sales and marketing departments, developing go-to-market brand management and sales strategies in support of the company's long-term growth objectives. Joe joined CNET Networks in mid-2004 with an existing passion for the company's CNET.com Web site, which had been his home page for more than eight years. Since joining CNET Networks, Joe has helped it achieve its objective to expand into new audience and customer segments, including its success in attracting credit card, hotel, and consumer electronics advertisers. He also spearheaded CNET Networks' "different kind of media company" corporate-positioning initiative, introduced in early 2005. Prior to joining CNET Networks, Joe served as executive vice president, chief operating officer, and acting chief executive officer of Vulcan Ventures' TechTV. Before working at TechTV, he was an executive vice president of corporate sales and marketing for Ziff-Davis, Inc., when it was a Softbank company. Joe spent his early career in sports media with companies including CBS Sports, National Broadcasting Company, and Sports Information Database, Inc. He earned his BA in Journalism/Communications from Rutgers College and is a current member of its advisory board. Joe is also a member of the CMO Council.  Taddy Hall Chief Strategy Officer, Advertising Research Foundation Ridgway “Taddy” H. Hall is the Chief Strategy Officer for the Advertising Research Foundation (ARF). He is a recognized authority in the fields of Innovation and Strategy and has held senior management positions in US and Latin American companies in both private equity investment firms and operational companies. Prior to joining the ARF, Taddy collaborated with Harvard Business School Professor and innovation authority, Clayton M. Christensen, on the publication of The Innovator’s Solution, (sequel to The Innovator’s Dilemma) as well as on the growth of a related consulting practice. Taddy’s additional experience includes managing the successful growth of database marketer, WebMiner; directing international operations for Latin America’s largest independent search engine, Guby Network; launching the highly successful Internet Business Services Division for the nation’s largest specialty autoparts distributor, Keystone Automotive; and from 1994 to 1997 Taddy lived in Santiago, Chile where he worked as CEO of Au Bon Pain, Chile. In addition to his operating experience, Taddy has 5-years of private equity investing experience with Advent International, working in the Boston headquarters (1989-1992) and Buenos Aires (1997-1999). Taddy holds a Bachelor of Arts Degree from Yale University and an MBA from Harvard University. At Harvard Taddy worked in an independent researcher position with Competitive Strategy authority, Professor Michael. E. Porter, to develop and implement strategies for competitive inner city economies.  Benjamin Hill Senior Director of Global Web Marketing, Motorola Benjamin Hill joined Motorola in 2003 as Sr. Director of Marketing, responsible for Motorola’s worldwide web and interactive marketing efforts. In this role, Benjamin manages a global, cross-business unit team responsible for Motorola’s consumer and business internet presence, creating a world class, category defining web experiences, increasing brand equity, and facilitating consumer and business relationships, loyalty, and satisfaction. Prior to that, Benjamin was a Managing Director with internet and technology consultancy Sapient, specializing in growth strategy development and mobile solutions within the company’s Technology & Communications group. He was also a leader of the company’s Mobile Solutions practice, which focused on the research, business development, and strategic growth of mobile technologies and solutions. Prior to joining Sapient, Benjamin was a Senior Manager with Ernst & Young. In addition to managing the completion of various strategic studies and recommendation development for senior executives of Fortune 100 companies, he helped build Ernst & Young’s strategy practice and telecommunication practice. Benjamin also co-authored Ernst & Young’s CEO Leadership Connection Study, a global study of 90-plus global telecommunications industry. Prior to Ernst & Young, he has additional experience with multiple Fortune 500 corporations, including Xerox, IBM, Readers Digest, Mobile Oil, and Continental Insurance. Benjamin holds a master’s degree in business with concentrations in finance, marketing, and strategy from the J.L. Kellogg Graduate School of Management at Northwestern University. He also holds at bachelor’s degree in information systems from the Rochester Institute of Technology. When not surfing the web or working on his golf swing, he is at home in Oak Park IL with his wife, 2 ½ year old triplets, and a 1 year old newborn.  Stephen Kim Research, MSN Stephen Kim is Director of Media Research for MSN and is responsible for leading the company’s efforts to expand understanding of the effects of online advertising. Most recently, MSN led a consortium of marketers and researchers in developing the groundbreaking Advertising Accountability Study, which demonstrated Online advertising’s efficacy and cost efficiency in driving offline sales in the consumer packaged goods category. Stephen is presently Chair of the Internet Committee at the Media Ratings Council and Co-Chair of the Interactive Advertising Bureau’s Research Council. Prior to joining MSN, Stephen was Chief Research Officer at Media Metrix, a provider of online audience panel measurement. During his six years with Media Metrix, Stephen was responsible for working with a wide range of clients in the publisher and advertising agency community to help those companies understand how to use online research to increase the effectiveness of their internet activities. More recently at Media Metrix, Stephen was also responsible for overall product development and strategy, focusing on the role of audience measurement in the rapidly changing online media marketplace. Before joining the online world, Stephen was an attorney with the law firm of Morrison & Foerster specializing in the regulation of new technologies and the use of statistics in complex litigation. Stephen holds an M.A. in Communications Research from the Annenberg School at the University of Pennsylvania. At the Annenberg School, Stephen’s graduate work focused on media effects research, particularly within the political and health education sectors. Stephen also holds a J.D. from the University of Pennsylvania Law School. At the Law School, Stephen was an Editor for the University of Pennsylvania Law Review, where he published an article examining the communications and regulatory issues surrounding television violence.  Bob Liodice President and Chief Executive Officer, Association of National Advertisers, Inc. Bob Liodice, who currently serves as president and chief executive officer of the Association of National Advertisers, Inc. (ANA), first joined the organization in 1995. He was previously executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base. Prior to the ANA, Bob was vice president of global marketing and sales for Grupo Televisa, a major worldwide broadcaster. Previous experience includes more than 15 years in marketing and financial management at Kraft General Foods, including having served as category marketing manager for the Jell-O and Bakers brands. He is also a member of the board of directors of The Advertising Council, Advertising Research Foundation, National Advertising Review Council, the Partnership for a Drug-Free America, and the Advertising Educational Foundation. Bob holds bachelor degrees in accounting and management and an M.B.A. in finance from New York University. Mari Kim Novak Industry Relations Director, MSN Mari Kim Novak has recently joined MSN as Industry Relations Director. She currently manages MSN's day to day relationship with Major advertising marketing, direct marketing and media industry associations as well as develops strategies for driving MSN's presence through the media industry. She was most recently Senior Vice President of Strategic Client Development with Millward Brown, Inc. where she concentrated on a family of special business development assignments across business units with emphasis on Millward Brown client opportunities related to cross media marketing, industry studies, interactive advertising, and traditional advertising agencies relations. Previous roles include 5 years with Media Metrix and several years with Grey Advertising. Mari Kim relocated her family to London to be the Managing Director of Media Metrix UK and help open the European Operations for Media Metrix, Inc, Prior to moving to London, Mari Kim was Vice President of Account Development in New York. At Grey she was Director of New Media Research and Strategy, where she led all new media research and strategic projects for Grey Interactive client base, most notably Procter & Gamble, Dell Computers, and Sprint Business. Due to these numerous positions Mari Kim has had a great opportunity through out her career to work with and learn from many of the best in areas of advertising, media and marketing. She currently resides in Gillette, NJ with her family.  Eric Picard Ad Product Planning, MSN Eric Picard is a senior product planner in the MSN Monetization and Ad Planning group at Microsoft, where he helps set ad product strategy across many verticals and explores emerging digital media opportunities. Formerly, he was founder and director of product management at Bluestreak, where he oversaw advertising products. At Bluestreak Eric led market research, product strategy, and product development processes. He envisioned the company's transactive rich media products, drove their third-party ad serving and analytics products, and led development of many company technologies. Eric's been active in most of the critical industry conversations related to technology, including the IAB's Rich Media and Measurement Task Forces. Prior to Bluestreak, Eric founded 9th Square Inc., and Waterworks Interactive Inc. He writes a monthly column called Using Ad Technology for Industry Publication ClickZ.  Alan Schulman Chief Creative Officer, Brand New World Alan Schulman is Chief Creative Officer of Brand New World – the emerging media solutions group. An industry leader in the development of Advertising for new and emerging media platforms, Alan most recently served as Senior Vice President/Creative Director of Universal McCann Futures – the emerging advertising group of Universal McCann North America. There he was responsible for the extension of traditional advertising into broadband, Video on Demand and Wireless media for such global brands as Coca-Cola, Microsoft, SONY, L’OREAL, Johnson & Johnson and many others. In his role as an industry leader in ‘Advanced Media”, Alan serves on the AAAA Advanced Television Committee, the National Television Academy’s New Media Committee as well as Interpublic’s Convergence and Branded Entertainment Advisory Committee. He has been refered to as the “Creative Director of the Future” by Advertising Age, and was recently named one of the “100 most influential in media” by MEDIA Magazine. Having served as both a Traditional Brand Marketing and Interactive Creative Executive, Alan has successfully launched advertising campaigns for broadcast, cable, satellite and internet network brands throughout the world including Disney/ABC, SKY, Bell Globe Media of Canada, Discovery Networks, AOL Time Warner, VIACOM Telefonica and COX Cable. Prior to joining Universal McCann, Alan spent 2 years as global executive director of the Media & Entertainment practice for FutureBrand Worldwide – the global brand consultancy of the McCann-Erickson Worldgroup. Prior to joining FutureBrand Worldwide, Alan spent five years as Executive Vice President and Managing Director of Pittard Sullivan New York – the former Hollywood-based media & entertainment branding specialists. Prior to his experience in emerging media, Alan served as worldwide creative director for Foote Cone & Belding advertising unit on the Citicorp Diners Club Card, Cadbury Schweppes and Coors Brewing. Alan has been a noted speaker on emerging media for numerous Media and Entertainment-related organizations including the CES, NAB, NATAS, CTAM, Kagan World Media, Promax/BDA, the International Radio and Television Society (IRTS), the National Cable Television Association (NCTA), MIP-COM, NATPE and the Country Music Association. He has won many awards across the branding, advertising, and digital spectrum including Clio, AICP, AIGA Brand Design 2000, ADDY, TELE, and ProMax/BDA. Most recently, he was an EMMY nominee for outstanding technical achievement in the enhancement of a television program for his role as Creative Director on ABC eTV’s THE VIEW 'His & Her Body Test.' In addition, Alan is an avid jazz guitarist who has appeared with such noted jazz artists as Herbie Hancock, Wynton Marsalis, Anita Baker and Michael Feinstein. Cathy Taylor Editor, Adweek  Elwin de Valk VP Marketing Norelco, Philips DAP  Steve Wadsworth President, Walt Disney Internet Group Steve Wadsworth is president of the Walt Disney Internet Group and has operational responsibility for The Walt Disney Company's Internet portfolio, which includes the leading Internet brands Disney.com, the number-one Web site for kids and families; ESPN.com, the number-one sports site; and ABC branded sites, leaders in entertainment and news. Wadsworth has seven years of Internet experience - all at The Walt Disney Company. Named president of Disney's Internet unit in 1999, he is well versed in Internet business and technology operations. He has played a critical role in leading the company's successful drive to profitability and growth as he led a restructuring of the business and current expansion into broadband and wireless. Wadsworth joined Disney Online, Disney's first Internet operation, at its inception in September 1995. Prior to being named president of Disney's Internet operations, he served as senior vice president and chief financial officer, responsible for all strategic planning, business development, technology operations, finance, accounting and administrative functions. He came to Disney Online from Disney Consumer Products, where he served as director of business planning. Before joining The Walt Disney Company in 1993, Wadsworth was a principal for the Windsor Park Group in Los Angeles. He was responsible for providing strategic, operational and financial management consulting services to companies primarily in the retail and consumer products industries. Wadsworth is a frequent spokesperson on Internet issues and guest speaker at Internet industry forums. He holds a B.S. in engineering from the University of Virginia and received his M.B.A. from the UCLA Graduate School of Management  James Warner President, AvenueA/NYC Jim Warner is the Executive Vice President of Avenue A|Razorfish, the largest interactive agency in the United States, a division of aQuantive, Inc. the digital marketing services and technology company. Prior to the acquisition of SBI.Razorfish, Jim was President of Avenue A/NYC, which he led since 2000. Avenue A|Razorfish’s clients include AstraZeneca, Verizon Communications, Starwood Hotels and Resorts, JP Morgan Chase, Ralph Lauren/Polo, Victoria’s Secret, Smith Barney, Capital One and Forest Laboratories. Jim brings extensive experience in the media and entertainment industries to Avenue A. He has led large organizations and also served as a strategic advisor. During eight years at CBS, Jim served as President of the CBS Television Network and President of the CBS Enterprises Division. He was also President of the Primedia Magazine Group, where he was responsible for over 200 consumer, business and special interest publications. Prior to working at CBS, Jim was Vice President at HBO and held positions in the programming, business development and international areas. Prior to joining Avenue A/NYC, Jim ran a digital consulting firm, Third Floor Enterprises, which provided services for traditional media and new media companies. Jim is a graduate of Yale College and Harvard Business School.  Dawn Winchester Vice President, Client Services R/GA Dawn joined R/GA’s senior management team in 1999. She founded and continues to lead the account management discipline at R/GA. An experienced marketer, Dawn specializes in developing integrated cross-media programs that deliver brand and business results. Previously, Dawn held the position of VP, Management Supervisor at APL Digital, the interactive marketing unit of global advertising network Ammirati Puris Lintas, where she oversaw a wide variety of online advertising and promotional programs. Before APL Digital, Dawn was the founder and director of BK&S Interactive, the interactive marketing division of New York advertising agency BK&S, where she developed interactive strategies and oversaw the creation of Web sites, CDs and kiosks. Dawn holds a B.A. in literature from New York University. R/GA, a leading interactive advertising agency, is known for results-driven marketing programs delivered through creative excellence and innovative technology solutions. The company is at the forefront of creating interactive experiences, from digital signage, point-of-sale, IM and mobile applications to online advertising and marketing programs. R/GA clients include Bank of America, Lowe’s, Purina, Subaru, Target and Verizon. R/GA has headquarters in New York City and is an Interpublic Company.
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