Chief Operating Officer
Prior to Brand.net, Andy was Vice President of Global Pricing & Yield Management (PYM) for Yahoo!, responsible for maximizing monetization of Yahoo's $2B+ annual worldwide portfolio of display advertising. Andy created, developed and globalized the PYM function in his five years at Yahoo! Prior to Yahoo! he co-founded and was president of Optivo, a venture backed start-up that developed price optimization software for e-commerce retailers. Andy began his career at R.B. Webber & Co, a Silicon Valley strategy consultancy and venture fund. He received a B.S. in Engineering from MIT.
Chairwoman and Chief Executive Officer
International icon, Tyra Banks, has broken down barriers to become a highly influential figure in media today.
In the fashion industry, Banks is known for her extensive list of “firsts.” Over the course of her distinguished modeling career, successfully transitioning from high-fashion to commercial, Banks became the first African-American woman to grace the covers of GQ and the coveted Sports Illustrated Swimsuit issue. At the height of her success with global supermodel status, Banks made the decision to leave the modeling world and pursue ventures in media and entertainment.
Banks also founded the TZONE Foundation that empowers and seeks to raise the self-esteem of young women across the US. Through every phase of Banks’ career, she has been a role model to young women.
In 2003, Banks established Bankable, the parent company to the Digital, Studios and Books divisions, creating a multi-faceted company where beauty meets entertainment. Banks became a pioneer in reality TV as the creator, executive producer and host of “America’s Next Top Model” which is viewed in over 170 markets, with 20 international editions. In 2005, Banks became the first woman seen simultaneously on primetime and daytime with the launch of her own talk show, as host and executive producer of the Emmy-winning, “The Tyra Show.” Banks is also the co-executive producer of ABC’s primetime reality series “True Beauty” which wrapped its second season earlier this year.
Recently, Banks announced an exclusive partnership with Demand Media to launch a highly-interactive, beauty- and fashion-focused online platform. Banks also announced the release of MODELLAND, the fantasy trilogy that will be published by Delacorte Press of Random House; the first book of the series is set for a June 2011 release.
Through all her endeavours, Banks remains committed to her personal mission to empower women and expand the definition of beauty.
Product Management Director
Brad Bender is responsible for Google’s global product management efforts in display advertising on AdSense, as well as the company’s platform optimization solutions. Brad came to Google from DoubleClick, where he was VP of Product Management, responsible for the optimization suite of products including Boomerang and DART Adapt. He joined DoubleClick in 1997 and held several leadership positions during his tenure in both the US and Europe. He is a co-inventor of a number of patents pending in the areas of data and privacy. Brad graduated with a BS from Cornell University.
Vice Chairman and Chief Executive Officer
Frank Bennack, Jr. is the Chief Executive Officer of Hearst Corporation, one of the nation's largest private companies engaged in a broad range of publishing, broadcasting, cable networking and diversified communications activities. He is in his second tenure as Cheif Executive Officer and in his first, served as Hearst's CEO for more than 23 years. He is also presently Vice Chairman of the Hearst Board of Directors and Chairman of the Corporation's Executive Committee.
Frank is also a Director of Hearst Corporation and a Trustee of The Hearst Family Trust established under the Will of William Randolph Hearst. In addition, he sits on a number of corporate committees and The Hearst Foundation boards where he has served for more than 25 years.
After his first tenure as President and CEO began in 1979, Frank directed the company through an unprecedented period of growth, increasing revenues sevenfold and growing earnings to 13 times what they had been, through investments, acquisitions and start-ups. Today, the company comprises some 200 separate businesses with approximately 20,000 employees.
Under his leadership, the company launched with ABC three leading cable networks, A&E, History and Lifetime, plus its investments in the ESPN family of networks. On his watch, Hearst acquired 11 newspapers, including two of the nation's largest, the Houston Chronicle and the San Francisco Chronicle, two trade publishing companies, three major consumer magazines, a television production operation, various syndication and distribution businesses and multiple television stations. Frank also led the company into expanded investments outside of the United States. During his tenure, Hearst has launched such magazines as Country Living, O, The Oprah Magazine, Marie Claire and SmartMoney.
He was instrumental in the decision to create what today is Hearst Television Inc., one of the nation's largest non-network owned television station groups which operates 29 television stations. In 2009, he directed a merger between Hearst Broadcasting and Hearst-Argyle Television resulting in Hearst-Argyle becoming a wholly-owned private subsidiary of Hearst Corporation. Frank was an original board member of Hearst-Argyle Television, and before being named Chairman in 2008 was presiding director. Hearst folded its television holdings into Hearst-Argyle Television in 1997, forming a public company.
Prior to his first tenure as Chief Executive, he served as Executive Vice President and Chief Operating Officer of the corporation and, prior to that, as Vice President and General Manager of the Hearst Newspaper Group. He also served in a variety of management posts, including a seven-year tenure (1967-1974) as Publisher and Editor of the San Antonio Light.
Frank is a Director of Polo Ralph Lauren Corporation. He is Chairman of The National Magazine Company Limited of Great Britain, a wholly-owned subsidiary of Hearst Corporation. He is also a Governor and Vice Chairman of New York-Presbyterian Hospital and its Healthcare System, a Managing Director of the Metropolitan Opera of New York, Chairman of Lincoln Center for the Performing Arts, and Chairman of The Paley Center for Media (formerly The Museum of Television & Radio). He was the 1992-93 Chairman of the Newspaper Association of America (formerly the American Newspaper Publishers Association).
As a teenager, the San Antonio native was host of both television and radio programs. He eventually entered publishing in his hometown, and rose from classified advertising salesman to newspaper publisher by the age of 34.
Frank has received honors for his charitable work from such organizations as the American Heart Association, United Cerebral Palsy and the Inner City Scholarship Fund of New York. His industry awards include the Gold Medal from the International Radio & Television Society in 1991, the Trustees' Award (Emmy) from the National Academy of Television Arts and Sciences in 1993, the 1997 Center for Communication Award, the Distinguished Public Service Award from the Advertising Council in 1999, and the 1999 Distinguished Service Award from the National Association of Broadcasters. In 2007, he was elected into the American Academy of Arts and Sciences.
Chief Revenue Officer
Joanne Bradford oversees Demand Media’s efforts to drive growth as brand advertisers participate on the company’s top 20 owned and operated web sites, and as business partners adopt the company’s professional content and social media platform.
Most recently, Joanne served as Senior Vice President at Yahoo! where she was responsible for North American revenue generation activities amounting to $4 billion in sales and also struck innovative branded entertainment partnerships. Previously, Joanne established herself as a new media trailblazer at Microsoft’s Internet Business unit where she helped grow online revenue to more than $2 billion and introduced innovative services such as in-game advertising and self-serve advertising platforms.
Joanne began her career at McGraw-Hill, where in the span of a decade she moved up the ranks from an Account Manager to Vice President of Sales for North America, ultimately responsible for annual advertising revenue of $325+ million.
Joanne has served on the IAB and Ad Council boards. She has a B.A. in Journalism/Advertising from San Diego State University.
Bant Breen is President of Initiative’s worldwide digital communications operations and plays a leadership role on all things digital for IPG’s Mediabrands.
Bant has played a key role in building IPG’s digital communications services. Before joining Initiative Bant served as the Executive Director of the IPG Emerging Media Lab, spearheaded IPG’s acquisition of Reprise, created Ansible (IPG’s Mobile Marketing Agency) and led UM’s global digital communications offering. Bant recently launched Initiative’s worldwide social media services unit Prophesee.
Before joining Interpublic, Bant was the Founder and President of a strategic marketing and communications consultancy affiliated with Dentsu Inc. Prior to that, he worked at Leo Burnett Worldwide for five years. Bant started his career as a WPP Fellow.
Bant has worked and lived in Asia Pacific, Europe and the U.S. but now lives in New York City with his wife, Carmen, and two boys, Alejandro and Nico.
Senior Vice President, National Digital Sales
The Weather Channel
Sheila Buckley is Senior Vice President, National Ad Sales for The Weather Channel, working with the online and mobile sales teams while supporting training and growth within the department. She leads the team of sales and sales support professionals responsible for the top-20 site weather.com and TWC’s mobile product portfolio, which includes TWC mobile Web, the number one mobile content site in the United States; a full line of multimedia and messaging offerings; and download products such as the No. 1 weather application on Android, BlackBerry, iPhone and Palm.
Most recently, Sheila served as Vice President, National Ad Sales, for weather.com at The Weather Channel on the team that has been recognized several times as the top online ad sales team by Jack Myers. She joined TWC in 2005 as Vice President, Sales, from Time Inc., where she held a variety of sales roles of increasing responsibility. This included publisher duties for Sports Illustrated for Kids and associate publisher for Sports Illustrated where she was responsible for advertising sales, sales development, and research for the magazine, web site and custom publishing. Under her leadership Sports Illustrated For Kids was included for the first time on Adweek's 2001 Hot List for magazines with under $40 million revenue.
Previously, she was the Vice President of Marketing and Business Development at Media Network Inc. (MNI), a division of Time Inc. Before moving to MNI, Sheila was a Director at Money Magazine, and Your Company Magazine and worked as a representative for the 1989 launch of Entertainment Weekly. Her Time Inc. career began at Money in the ad sales in 1986.
Sheila is active in her industry and is currently involved in IAB and AWNY (Advertising Women of New York) committees. A New York native, Sheila graduated with a BS from the School of Management at Boston College.
Co-Founder and Chief Executive Officer
Dror Ceder is Co-Founder and Chief Executive Officer of Wibiya, the leading web toolbar platform that offers online publishers a one-stop solution for integrating, managing and tracking third-party applications on their web sites. In just over a year since the platform was launched, the Wibiya social toolbar has positioned itself as the most popular web toolbar on the Internet, currently reaching more than 170 million unique users a month across 70,000 active web sites. Before founding Wibiya, Dror founded another company called Joongel that provided smart search solutions in different verticals.
Co-Founder and Chief Executive Officer
Tom is Co-Founder and Chief Executive Officer of Krux. Tom most recently served as General Manager for the Online Publisher Business Group in Microsoft’s Advertiser and Publisher Solutions (APS) group. Before Microsoft Tom was the Chief Executive Officer of Rapt from its founding in 1999 to its acquisition by Microsoft in April 2008. Before Rapt Tom worked as a systems architect at Sun Microsystems and as a researcher at the Rockwell Palo Alto Science Lab. He holds a B.A.. in Computer Science and Philosophy from Harvard and a Ph.D. in Engineering-Economic Systems and Operations Research from Stanford. He sits on the Board of Meritus, a San Francisco non-profit that helps low income students enter and complete a four-year college degree. You can reach him at email@example.com.
Senior Director, Digital Media Research
David Coletti is ESPN’s Senior Director, Digital Media Research, overseeing audience research analysis and insight for ESPN's digital properties, including ESPN.com, ESPN Mobile and ESPN3.com.
Coletti leads the company’s understanding of usage trends in the digital space on topics such as online video, mobile web, social media, messaging and more. He is also charged with developing enhanced digital audience metrics. Coletti’s insights on digital media measurement have appeared in the Wall Street Journal, New York Times, Hollywood Reporter, Media Post, Sports Business Daily and Cynopsis.
He joined ESPN in February 1998 and previous to his current role served as ESPN’s Senior Director of Multimedia Sales Research. Prior to ESPN, he worked for TeleRep as a senior research analyst and as an account executive for WUTR-TV.
Coletti received a bachelor of science degree in television, radio and film management from Syracuse University.
Chief Executive Officer
Since October 2010, Dick has been the Chief Executive Officer of Twitter, where he is responsible for the growth and management of the overall business. Previously, as Twitter’s Chief Operating Officer, he oversaw monetization and day to day operations. Before joining Twitter, Dick was cofounder and CEO of FeedBurner, a digital content syndication platform that was acquired by Google in 2007. While at Google, Dick was Group Product Manager on the Ads team responsible for social media ads.
Previously, Dick lived and worked in Chicago, where he founded and ran two digital media companies: SpyOnIt, a web page monitoring service, and Burning Door Networked Media, a web design and development consulting company. Dick was also an improv performer with the acclaimed Annoyance Theater. He graduated from the University of Michigan with a B.S. in Computer Science. He is @dickc on Twitter.
Nick Denton is Founder of Gawker Media, a group of online media properties including Gawker, the Manhattan gossip sheet and Gizmodo, the guide to cutting-edge gadgets. Gawker's network draws 19 million U.S. readers a month.
Before building a media business out of blogs, Nick founded two internet ventures in the late 1990s: Moreover Technologies, the news search provider, acquired by Verisign; and First Tuesday, the events and networking business that symbolized the frenzy of the dotcom boom in Europe.
Nick – who is half-Hungarian – began his media career as a reporter for the Economist and the Financial Times during the fall of communism in Eastern Europe. While the FT's investment banking correspondent he co-wrote All That Glitters, the account of the rogue trader who brought down Barings Bank.
Executive Director, Marketing Strategy
General Motors Company
Paul Edwards was appointed Executive Director of Marketing Strategy for General Motors Company in March 2010. His key responsibilities include media operations, marketing alliances, licensing, branded entertainment, auto shows, cross-divisional advertising, strategy development and agency management. He is based at GM’s global headquarters at the Renaissance Center in Detroit.
Paul began his GM career in 1992 with Cadillac, where he held a variety of sales and marketing positions within the U.S. He became Cadillac Advertising Manager in 1999, and was named Chevrolet Advertising Manager in 2003.
In 2004, he was named Director of Media Operations, Advertising and Corporate Marketing, where he oversaw all of GM’s media planning, buying and research activity.
In 2007, Paul became Director of Advertising and Sales Promotion for Chevrolet, where he led the successful launches of the Malibu, Traverse and Equinox, as well as the development of the “Gas Friendly to Gas Free” campaign.
He earned a bachelor’s degree in English Literature in 1991 from the University of Michigan.
Chief Executive Officer
As Chief Executive Officer of 140 Proof, Jon Elvekrog brings a unique ability to identify gaps in the marketplace and drive organizations to exploit those gaps. He has held senior executive sales, marketing, and engineering positions at global technology leaders such as Hewlett-Packard, Volex and TIBCO Software, but is most at home in the world of consumer Internet startups like LinkExchange and, of course, 140 Proof. Jon has a mechanical engineering degree, with honors, from the University of Michigan and an MBA from Harvard.
Vice President and General Manager, Global Supply
Director, Publisher Relationships
As the Director of Publisher Relations at Casale Media, Alex has helped thousands of top online publishers implement innovative monetization strategies in order to maximize their earnings through display advertising. His leadership has played a key role in growing Casale Media's advertising network, MediaNet, into one of the largest premium vehicles for display advertising in North America. He specializes in addressing the unique requirements of Casale Media's roster of 3,000+ top-tier publishers through tactical and results-oriented solutions. An advocate for targeted brand messaging alongside premium content, Alex actively supports this cause through his involvement in various regional and national organizations and trade associations, including the IAB. Prior to joining Casale Media, Alex launched his career in Toronto's financial sector, starting at AIM Trimark Investment, followed by his tenure at the Toronto Stock Exchange (TSX). Publishers have benefited from Alex's strengths in analytics and finance in order to maximize earnings while gaining operational efficiency.
The Jordan, Edmiston Group, Inc.
Tolman Geffs, Co-President of media investment bank The Jordan, Edmiston Group, represents digital media, marketing, and technology companies. Notable transactions include the sale of Investopedia, a leading financial information and investing education web site, to ValueClick; sale of online behavioral targeting network Acerno to Akamai; sale of M:Metrics, the leader in mobile media measurement, to comScore; a major investment in online ad network Undertone Networks by JMI Equity; sale of premier IT lead generation platforms KnowledgeStorm and BitPipe to TechTarget; a major investment in online ad rep firm Gorilla Nation by Great Hill Partners; sale of Klipmart to DoubleClick; and sale of PointRoll to Gannett.
Tolman brings a unique combination of experience as a Chief Executive Officer and business builder in traditional and new media companies, and in corporate finance and M&A. Prior to joining JEGI in 2004, he was Chief Executive Officer of Internet Broadcasting Systems, a national network of 70 local television web sites operated in partnership with NBC, Hearst, Washington Post, and other major broadcasters. IBS was one of the first online/offline media plays to achieve both scale and profitability. Earlier in his career, he was a magazine executive, a consultant at McKinsey & Company serving media companies, and an investment banker in M&A with Lehman Brothers.
He earned an M.B.A. from Harvard Business School as a Baker Scholar and a B.A. and B.S. from the University of California at Berkeley. Tolman can be reached at firstname.lastname@example.org.
Senior Vice President, Analytics and Insight
The Nielsen Company
Jon Gibs is Senior Vice President, Analytics and Insight for The Nielsen Company. With over 10 years of market and media research experience, he specializes in online and cross-media methodology design and development using Nielsen’s wide array of media measurement, social media and market research products. Jon previously managed the U.S. based survey group for the Online Division of Nielsen. He has in-depth experience in helping clients develop surveys and measurement methodologies to meet their strategic and tactical needs.
Before joining The Nielsen Company, Jon was an analyst and analytics director at Jupiter Research. During his time with Jupiter he developed numerous client reports based on primary survey analysis. He specialized in developing new analyses, which included merging behavioral and survey analysis to extend further insight into a wide array of online consumer markets.
He earned a Master’s degree in Geography, specializing in spatial statistics, from the State University of New York at Buffalo.
Author, Entrepreneur and Agent of Change
Seth Godin is an author, a blogger and an entrepreneur.
He's written a dozen bestselling books and been translated into more than 35 languages. Seth's blog is consistently rated as one of the most popular solo blogs in the world (out of 80,000,000 that are published). Godin has founded several companies, including Yoyodyne, which pioneered permission marketing and Squidoo, which is among the one hundred most visited websites in the United States. For a year after the acquisition of Yoyodyne, he was the VP of Direct Marketing for Yahoo! Godin's columns have appeared in Fast Company, the Huffington Post and most recently, the Harvard Business Review.
Vice President and General Manager, Advertising Sales and Strategy
As the vice president and general manager of Advertising Sales and Strategy, Goldberg leads advertising initiatives for all global HomeAway brands. Goldberg has been with HomeAway since 2007and has more than 10 years of experience in Internet advertising sales.
Prior to HomeAway, Goldberg served as vice president of Business Development at 24/7 Real Media where he managed relationships with 850 Website Partners, and was responsible for growing the U.S. Media Network. He was also integral in building new advertising opportunities across the network and managing third party vendor relationships.
Earlier in his career, Goldberg was director of Business Development at Eyeblaster Inc., where he evangelized the benefits of Rich Media. He has also held positions with Prudential Securities and Oppenheimer & Company.
Goldberg holds his Bachelor of Science in Management from the Tulane University, A.B. Freeman School of Business.
Chief Executive Officer, President and Co-Founder
As CEO and President of Brickfish®, Nichole oversees all facets of the company. Nichole has a proven executive management record, with years of experience successfully building technology companies. Under her leadership, Brickfish has received the prestigious Red Herring Award as one of the Top 100 Global technology companies in the world and an OMMA Award for Best Viral Campaign.
Nichole is a serial entrepreneur, having helped build many emerging technology startup companies ranging from educational technology, point of sale, multi-media tools, Internet technology and viral social media platforms. A company co-founder, Brickfish represents Nichole's seventh career startup. Since its inception four years ago, Nichole has successfully taken Brickfish from an emerging social media company to an award winning Social Media Solution™.
As a member of the IAB’s Social Media Committee, Nichole was the Chair for the Social Media Buying Guide. Nichole also sits on the Board of the Social Media Advertising Consortium (SMAC). Nichole has spoken at OMMA Social, Digiday: Social, Advertising Week, CES, Digital Hollywood, the Illinois Research Institute, Stanford University, BlogHer and many others.
Nichole holds a Bachelor of Science in Business Administration and Computer Information Systems with a minor in Economics from the University of Montana.
Brand Manager – North America Crest Whitestrips and Digital
The Procter & Gamble Company
Dimitri joined The Procter & Gamble Company in 2004. He has more than 6 years of industry experience serving in leadership roles within the company. Dimitri has led the transformation of the Crest Whitestrips business back to growth. He has also led efforts to build digital capability across Oral Care brands leading the transition to more digital based marketing. Prior to joining P&G, Dimitri served as an officer in the US Army. He worked for a short period for Arrow International owning the NY/NJ sales territory for their Cardiac Assist division. Dimitri is a graduate of the United States Military Academy and has his MBA from Indiana University.
Chief Executive Officer
Online media pioneer, Jeff Hirsch has spent the last 14 years building successful media companies and establishing a reputation as an Internet guru. As CEO of AudienceScience, Jeff has been instrumental in assembling, and is responsible for steering one of the strongest management teams in the industry with deep domain expertise in technology, data and media. An accomplished and sought after advocate of the space, Jeff travels around the world espousing the virtually unlimited potential of online marketing and of AudienceScience’s esteemed position in the ecosystem.
Jeff has held executive leadership positions at leading media, advertising and promotions companies. In 1988, he founded Xymox Systems, Inc. (now Xytech Systems), which he ultimately sold in 1995 after steering the company to a position on the 1994 Inc. 500 list of the fastest-growing private companies. In addition to his expertise in incubating companies for strategic growth, Jeff has held sales and marketing management positions in various start-up and later-stage technology and media companies.
Prior to joining AudienceScience, Jeff was SVP of business development for ValueClick, Inc. where he orchestrated building and strengthening the company's cross-divisional publisher relationships. Jeff joined ValueClick from Fastclick, where he served as chief revenue officer for over four years. While at Fastclick, Jeff was instrumental in building and establishing the company as a premiere Internet advertising network business that was purchased by ValueClick in 2005 for over $210M.
Jeff holds a bachelor's degree from the University of California, Santa Barbara, where he graduated with high honors.
Senior Vice President, Brand Strategy and Emerging Media
As 360i’s Senior Vice President of Emerging Media and Brand Strategy, Sarah oversees 360i’s social, mobile, digital publicity, consumer insights, and brand strategy groups. Under her leadership, 360i has developed industry leading practices that have helped cement its reputation as an Ad Age “Agency A-List” and one of the “Best Places to Work” in Media & Marketing. Sarah’s expertise is in providing strategic counsel to clients such as Kraft Foods, Coca-Cola, JCPenney, NBC Universal, and Diageo on utilizing digital to help marketers foster relationships and form emotional bonds between brands and consumers. Sarah currently sits on the Word of Mouth Marketing Association’s (WOMMA) Board of Directors.
Vice President, Advertising Effectiveness Products
Anne Hunter is currently Vice President of Advertising Effectiveness Products at comScore where she heads up product vision for the company’s AdEffx suite.
She has over 14 years of experience in digital advertising and is a frequent speaker and trainer on critical issues in the industry. Her expertise focuses on digital ecosystem models, audience targeting and measurement, and advertising measurement. She was recently selected by the IAB to conduct their Professional Development series on advertising effectiveness and targeting.
Prior to comScore, Anne served as Vice President of Strategic Insights at AOL where she successfully integrated sales strategy and research staff from multiple companies to form a cohesive marketing and research team.
Before AOL, she served in several positions at TACODA Inc. including Vice President of Data and Analysis, Vice President of Revenue Operations and Director of Sales. There she helped introduce behavioral targeting to the market and pioneered advanced analytical techniques to create success for clients such as Kraft, New York Times Digital, Cadbury, iVillage, Coca-Cola and General Mills.
She has also held sales, marketing and operations positions at 24/7 Real Media and Hearst New Media and Technology. She attended Barnard College of Columbia University.
Corporate Vice President, Global Consumer and Online
Darren Huston is the Corporate Vice President of Microsoft’s Consumer & Online (C&O) organization. C&O is responsible for Microsoft’s global display and search advertising sales and marketing across Microsoft's consumer products including Windows, Windows phone, MSN, Windows Live, and Bing. C&O is represented by over 3,000 professionals in more than 40 countries around the world.
Darren spent three years prior to his current role as the President and Chief Executive Officer of Microsoft’s second-largest subsidiary, Microsoft Japan. He joined Microsoft in September 2003 as Corporate Vice President of the Small and Mid-Market Solutions & Partners Group in the United States.
Prior to joining Microsoft, Darren held senior leadership positions in major global companies. He was a Senior Vice President at Starbucks Coffee Company, in charge of acquisitions, alliances and new product development. Notably, he led the rollout of the Starbucks Card and Wi-Fi to Starbucks stores around the world as well as the acquisition, integration, and development of Tazo Tea Company and Hear Music. Before Starbucks, he was an executive in McKinsey & Company's marketing and strategy practices, working with senior business leaders across a variety of industries. Prior to his position at McKinsey, Darren was an economic advisor in the Canadian government, helping to negotiate the 1992 Earth Summit and the original global accords on climate change and biodiversity.
He has a bachelor's degree in economics from Trent University in Canada, a master’s degree in economics from the University of British Columbia, and master’s degree in business administration from Harvard University. Huston is also a graduate of the United World College in Trieste, Italy.
Chief Products Officer
Blake Irving is Executive Vice President and Chief Products Officer at Yahoo!. He leads Yahoo!'s Products organization, which is responsible for the vision, strategy, design and development of Yahoo!'s global consumer and advertiser product portfolio. Blake is focused on building unique and highly personal experiences for Yahoo!'s consumers, delivering on Yahoo!'s promise of Science, Art and Scale to its advertisers, and continuing to deliver more and faster innovations to the market. Previously, he served as Corporate Vice President of the Windows Live Platform group at Microsoft, leading a team of 4,000 to build and operate Microsoft's Internet-scale services platform, advertiser and developer ecosystem. Irving also held a variety of development and general management positions at Microsoft. He holds a BA from San Diego State University and a Master's degree in business administration from Pepperdine University.
All Things Digital
Peter Kafka is the senior editor for All Things Digital, covering media and technology. He joined the site in October 2008.
Since June 2007, Mr. Kafka was managing editor of Silicon Alley Insider in New York, where he was the site's first hire and focused on enterprise and beat reporting as well as breaking news.
Previously, Mr. Kafka spent 10 years as a reporter and editor at Forbes and Forbes.com covering media and technology. There he launched two tech columns and represented Forbes on industry panels and TV appearances for CNN, BBC and CNBC. Mr. Kafka was a staff reporter with City Business in Minneapolis from 1995-97. Earlier he was a stringer with the Milwaukee Journal and the Milwaukee Sentinel in Madison, Wis. He holds a bachelor of arts from the University of Wisconsin and resides in Brooklyn, New York.
Senior Vice President, Global Marketing and Creative Solutions
Anna Kassoway is the Senior Vice President of Global Marketing & Creative Director. Anna is responsible for the company’s corporate brand positioning and customized product solutions for strategic partners. During her time at Vibrant, Anna has helped drive the evolution of the company’s product suite, which today reaches more than 250 million unique users worldwide per month. Anna oversees the creative department which provides Vibrant’s custom product solutions for clients including Microsoft, Unilever, and Chrysler. Prior to joining Vibrant Anna was the Regional Media Director for Beyond Interactive, the interactive arm of Grey Worldwide. In this role she managed multi-million dollar global media campaigns. Anna is an active member of the IAB, OPA, Advertising Women of NY, and the ABM.
Vice President, Digital and New Media
As Vice President of Digital & New Media, Jennifer Kavanagh is responsible for innovating and leading Oxygen’s digital initiatives on all existing and emerging platforms. Well versed in the online space for 12 years, Kavanagh joined Oxygen as Director of Interactive Marketing in 2006. Under her leadership, Oxygen.com has experienced rapid multi-platform growth. In November of 2009, Kavanagh was honored as a Top Women in Cable Technology by WICT and CableFAX Magazine.
Kavanagh currently oversees Oxygen’s suite of digital assets including Oxygen.com and the wildly successful OxygenLive.com. OxygenLive is the first two-screen experience in which fans can socialize, interact and react with every episode in real time. Viewers can chat live, post to Facebook and Twitter as well as read other fan posts and tweets all in one place while a show airs. This real-time “water cooler” has pushed ratings to new record-breaking highs since its launch in conjunction with “Bad Girls Club” season four last December. Most recently, Oxygen launched OxygenLive TV, a re-imagined live television experience that, for the first-time ever, merges social media giants Facebook and Twitter with program content. OxygenLive TV will aggregate comments from talent and superfans from the social networking sites as well as those posted on www.Oxygen.com and post them on-air during a broadcast.
Recently, Oxygen Media announced a fully integrated sponsorship deal with IKEA for the fifth season of “Tori & Dean: Home Sweet Hollywood,” marking a first time sponsorship for www.OxygenLive.com which launched its inaugural three-screen experience to its fans, now including mobile chat, for the season premiere of “Tori & Dean: Home Sweet Hollywood.”
This year, Kavanagh was a featured presenter at Twitter’s first ever developer conference, Chirp, where she took the attendees through the OxygenLive/”Bad Girls Club” case study. Additionally, Kavanagh has spoken on several social media and strategic relationship panels at Digital Hollywood, Media Summit NY and the 2010 CMO Spotlight Forum, to name a few.
Oxygen.com is a hub for Generation O featuring editorial content that focuses on everything from television to fashion, and includes an interactive offering around games and social media. Kavanagh oversees the development of each Oxygen series microsite, which include blogs, photo galleries and the bOnus act, an additional act to every original episode available exclusively to online and mobile users. She also oversaw Oxygen’s first web based series, “Mommywood,” based on the New York Times bestselling book of the same title by Tori Spelling.
Kavanagh oversaw the launch of a suite of digital assets including Fantastic Plastic Makeover, a tool that allows users to upload a photo and give themselves a “virtual facelift” utilizing advanced computer vision and image processing algorithms; ShopOholic, where users are able to shop – using a single integrated cart – for Oxygen branded merchandise from their favorite Oxygen shows; and tweetOverse, Oxygen's exclusively branded micro-blogging universe powered by Twitter technology.
Kavanagh is also leading the digital side of the Oxygen Everywhere strategy. Oxygen Everywhere is a multiplatform strategy that puts the network in front of its young, female audience, wherever they are. Kavanagh is responsible for optimizing sponsorship opportunities online as part of Oxygen’s Super 360 offerings, which extends on-air advertising sponsorships into relevant content on NBC Universal’s female focused properties, including custom editorial on www.Oxygen.com.
Before joining Oxygen, Kavanagh was Director of Client Services at NETexponent where she was responsible for leading strategic marketing initiatives online for clients including the New York Times, Verizon and Financial Times.
President and Chief Executive Officer
LUMA Partners LLC
Terence Kawaja is a seasoned strategic advisor to companies in the media and technology sectors, often at the intersection of both. He has over 20 years of experience advising clients ranging from Fortune 500 industry leaders to entrepreneurial growth companies. Mr. Kawaja has completed over 100 transactions totaling more than $300 billion in value.
As CEO of LUMA Partners, Mr. Kawaja advises clients large and small on mergers and acquisitions and other matters. He is a recognized expert in the internet and digital media sectors and a frequent speaker at leading industry conferences. Prior to LUMA Partners, Mr. Kawaja was CoHead of Digital Media at GCA Savvian, Global Head of Media M&A at Citigroup and CSFB as well as CFO of Raindance Communications.
Mr. Kawaja received an MBA from the Schulich School of Business, a JD from Osgoode Hall Law School and a BA in Economics from the University of Western Ontario. Mr. Kawaja lives in New York City with his wife and two sons.
Marcom Advertising Manager
Hewlett Packard PSG Americas
Michele Kennedy is Manager for Americas Marcom responsible for consumer advertising. With HP Since 1996, she has led Marketing efforts in both traditional and non-traditional advertising, including Broadcast, Digital, Print, Out of Home, social media, and experiential. Has led campaigns that have achieved industry leading results working in close collaboration with the PR team and social media team to maintain alignment across all consumer touch points. Prior to her Marcom work she was a manager on the partner marketing team, working with partners like; Microsoft, Intel and AMD, and was a program manager on the handheld team.
Senior Vice President, Director, Digital Research and Analytics
Yaakov Kimelfeld, PhD, oversees research and analytics for MediaVest’s digital practice, driving thought leadership and accountability with core clients and providing counsel on how tools and techniques can be applied to gather insights for campaigns.
Yaakov has built fruitful relationships with partners like comScore and Nielsen, and spearheads MediaVest’s development of ROI optimization mechanisms and analytic support systems that identify emerging marketing trends and guide the agency’s digital marketing strategy. He has also been central to a number of successful research projects, including the research behind Yahoo! Passionistas, and a recipient of a Gold David Ogilvy Award from the Advertising Research Foundation (2009).
Further, Yaakov writes a regular column on research for Media magazine, as well as serving as an industry spokesperson in the press and at conferences and panels.
Abbey Klaassen is the editor of Ad Age and responsible for the editorial operations of the world’s leading source of news, insights, and analysis about the marketing and media industries. In addition to a weekly print publication, a daily web site and a collection of targeted newsletters, Ad Age also runs an Insights division of in-depth white papers and quarterly trends reports on creativity, mobile, and in-store marketing, a DataCenter with decades of information on the top agencies, ad spenders, and media companies, and a booming events business. She was previously Ad Age’s Digital Editor, covering everything from the corporate web giants, search marketing, social networking, and digital media, always with an emphasis on their business models, and impact on marketers. Since joining Ad Age in January 2005, Abbey has also covered cable TV, radio, and out-of-home advertising. Prior to Ad Age, Abbey worked for MSP Communications in Minneapolis. She lives in Brooklyn.
In this new world of marrying branded content, marketing and entertainment, David Lang has had success on all fronts — he’s won an Emmy award in television; named one of the “17 most influential and innovative” in earning Ad Age’s Media Maven award; and was a recipient of the Bronze Medal at the Cannes Lions International Advertising Festival.
As Head of Mindshare Entertainment in North America, David oversees all creative development & production, strategic marketing and deal making in the entertainment marketing arena. He also sits on Mindshare’s North American Leadership Group.
As a content strategist, David thrives on developing compelling, executable and economical branded concepts that can achieve a brand’s goals across different channels. As an experienced television executive producer, he understands the entire creative process and has extensive relationships with other writers, producers and directors. His experience as a marketer allows him to develop and sell strategically grounded cross-promotional campaigns to advertisers, increasing brand health & market share.
His most successful creation to date came when he brokered an unprecedented marketing partnership between Unilever and Sprint as he executive produced “In the Motherhood” — a multi-platform comedy series starring Jenny McCarthy, Leah Remini and Chelsea Handler. “In the Motherhood” — with over 21 million video views — has become the first-ever, web-based, branded entertainment project to cross over tthe to traditional broadcast television, as ABC recently optioned the property as a prime time, program in development.
Recently, David completed a handful of high profile projects, including Dove/Alicia Keys for MTV and Sprint’s “Create Your Hero” for NBC/Heroes. For Degree, he negotiated a ground breaking partnership with Fox’s Emmy-award winning show, “24”, where he helped create a new character that lived in the CTU world called, “The Rookie.” For this project, MSE created and produced 2 short films and 7 national commercials, while orchestrating and overseeing the multi-platform marketing campaign.
Other major projects include Dove’s groundbreaking “webisodes” starring Felicity Huffman & directed by Penny Marshall; a prime time special that was the centerpiece of a brand launch for Axe; and a 10-episode, multi-platform television series for American Express entitled, Trip of a Lifetime. In his three years at MSE, David and his team have produced over 20 projects for the agency’s major clients, including IBM, American Express, Unilever, Kimberly Clark and Sprint.
Before joining Mindshare Entertainment, he was Senior Vice President of Development and Production at Lorne Michaels’ Broadway Video, where he oversaw his group’s development of shows and the production process as show runner/executive producer.
President, Global Advertising and Strategy
As President of Global Advertising and Strategy at AOL, Jeff Levick is responsible for AOL's overall revenue strategy. This includes working with global agencies and advertisers to create brand experiences that take advantage of AOL's premium content and substantial worldwide audience, scaling AOL's advertising products and third-party ad network, Advertising.com, and offering advertisers unique consumer insights to help them better understand how consumers engage with them.
Jeff joined AOL in May 2009 from Google, where he served as Vice President, Industry Development and Marketing, Americas. In that role, he led marketing, industry advertising sales development, and global accounts for the 10 vertical industries covered by Google's America's Media Sales and Marketing Organization.
During his Google tenure, Jeff spent two years in London as Director of the European Vertical Markets Group and a member of Google's executive management team for Europe, the Middle East and Africa (EMEA). In that role, he was responsible for Google's pan-EMEA industry sales and strategy teams, which advised Google's largest global clients across 20+ countries and a range of industries, including financial services, retail, travel, entertainment, consumer goods, healthcare, technology and automotive. Prior to this, he also ran Google's Financial Services group in the U.S., where he was responsible for developing and managing Google's relationships with North American financial services companies and publishers.
Prior to joining Google in 2001, Jeff served as Senior Director of Strategic Alliances and General Counsel for ClearGauge, a leading online business-to-business marketing consultancy. Before that, he was Vice President of Business Development at an online business-to-business portal for independent retailers, and also worked as a corporate attorney at the international law firm of Katten Muchin Zavis Rosenman in Chicago.
A frequent lecturer on topics related to media, marketing and global advertising trends, he also serves on the Board of Directors of Church & Dwight, Board of Directors of the IAB and the Executive Board of the College of Communications at DePaul University. He holds a BA from New York University and a law degree from DePaul University in Chicago.
Head, International Brand and Agency Strategy
Jean-Philippe (JP) heads International Brand & Agency Strategy and global accounts and at Twitter. JP was most recently CEO of Bluefin Labs, the leading social TV analytics company, which was acquired by Twitter in February 2013.
A proven leader in advertising and innovation, JP previously served in executive leadership positions at Razorfish, Ogilvy & Mather and Publicis. He spent six years with Razorfish, where he ascended into the role of CEO for the last two years of his tenure, leading the vision, strategy and growth of the company. Following Razorfish, JP was Chief Digital Officer of Ogilvy & Mather, where he was responsible for digital growth and innovation across the company's operating units. Prior to joining Bluefin Labs, he was the Global CEO of Publicis Modem, the digital marketing unit of Publicis Worldwide, which is the largest agency within Publicis Groupe.
JP is @jpmaheu on Twitter.
Director, Mobile Media and Integration
Over the last 5 years, Josh has worked for a wide variety of clients including Intel, Sony, Verizon, Johnson & Johnson, Exxon Mobil, and Burberry.
As a passionate leader who has built his career in digital media, Josh joined Universal McCann in 2006, in which he serves as a Digital Associate Media Director. He brought innovation and thought leadership to each of his clients, from championing Major League Baseball and Truvia into the digital space, to executing first to market branded entertainment programs for Intel and Johnson & Johnson, to harnessing emerging technology platforms on Burberry.
At the beginning of 2009, Josh’s role within Universal McCann expanded as he was named Director of Mobile Media and Integration working with Mediabrand’s mobile arm, Ansible. He is responsible for overseeing US mobile activity for UM and J3 NY, the 2009 US AdAge Comeback Agency of the Year and AdWeek Media Agency of the Year. His day to day duties include thought leadership for strategic planning, tactical conceptions, reporting and analytics, and account services.
Chief Executive Officer / Chief Creative Officer
Martini has been part of the digital marketing industry since 1995. He co-founded AG2 (Publicis), RAGE (Prax Holding) and Santa Transmedia Productions, before founding CUBOCC. During his career, Martini has worked with clients such as Unilever, Pepsico, Google, Nike, Johnson & Johnson and Nokia.
Chief Revenue Officer
Scot McLernon brings over 15 years of interactive marketing experience to the YuMe team. He has built and led three successful web sales teams, including at CBS Marketwatch and CBS Interactive. Most recently, he was President of Upstream Group, Inc. where he developed Habitat–the industry’s only combined training and networking event for sellers. Scot was on the Board of Directors for the IAB for five years and co–founded the Bay Area Interactive Group (BIG) in 2004, which educates and helps network the Bay Area’s interactive marketing community.
Recognizing his accomplishments as an innovator and industry pioneer, Scot received the ad:tech Industry Achievement Award in 2007.
President and Chief Operating Officer
Wenda Harris Millard is President and Chief Operating Officer of MediaLink, a leading strategic advisory and representation firm that provides critical counsel and direction to the media, advertising and entertainment industries and to companies and investors that interact with those sectors.
Previously, she was Co-Chief Executive Officer and President, Media, Martha Stewart Living Omnimedia which she joined in July 2007 after serving on its Board of Directors. She oversaw MSLO’s media businesses, which include publishing, Internet and broadcasting.
Before MSLO, Wenda was Chief Sales Officer at Yahoo!, where she led the team that drove revenue from $700 million to over $6 billion in six years and established credibility for brand advertising industry-wide. Previously, she was Chief Internet Officer at Ziff Davis Media and was a founding member of the executive team at DoubleClick, where she served as Executive Vice President. She was President and Group Publisher of SRDS, Senior Vice President and Publisher of Family Circle and Executive Vice President/Group Publisher of Adweek, Mediaweek and Brandweek.
Her awards include the 2007 John A. Reisenbach Award for Distinguished Citizenship; the 2006 "Advertising Person of the Year" Silver Medal Award from the American Advertising Federation; the 2005 Matrix Award for "Women Who Change the World"; and Advertising Age’s "Digital Media Master." She was the subject of a profile by Tom Brokaw on NBC’s "Women to Watch" series.
Wenda is immediate past chair of the IAB and former president of the Advertising Club of New York. She has served on the Boards of the Advertising Council, the American Advertising Federation, the Advertising Education Foundation and others. Currently, she sits on the Boards of several emerging media companies, as well as on the Boards of the James Beard Foundation, Pop!Tech and Do Something. She served two terms as a Trustee of Trinity College in Hartford.
She holds an MBA from Harvard University and a BA from Trinity College.
Vice President, Display Advertising
Neal Mohan is responsible for Google’s display advertising offerings across desktop and mobile devices. This includes the Google Display Network, AdSense, AdMob, Ad Exchange, InviteMedia, AdMeld, and our suite of DoubleClick products. His efforts have focused on growing the overall industry by bringing innovative solutions to Google’s advertiser and publisher partners around the world. Neal is a regular speaker at industry events and was listed as one of Ad Age’s 10 Most Influential Players in Marketing in 2011.
Prior to joining Google through the DoubleClick acquisition in 2008, he was Senior Vice President of Strategy and Product Development at DoubleClick, building the company’s strategic plan, leading the product management team in its execution, and growing the business rapidly. Previously, Neal held various leadership positions at DoubleClick and NetGravity in technology development, business operations, and client services. In this process he played a key role in pioneering the digital marketing industry. He has also served in strategy and consulting roles at Microsoft and Accenture.
Neal has an MBA from the Stanford Graduate School of Business where he was an Arjay Miller Scholar. He also has a bachelor’s degree in electrical engineering from Stanford University.
Chairman, Founder and Chief Executive Officer
24/7 Real Media, A WPP Company
IAB Board of Directors
David Moore is Chairman, Founder, and Chief Executive Officer of 24/7 Real Media, a leading global digital marketing company that offers award winning ad serving, targeting, tracking, and analytics platforms, along with powerful search marketing capabilities and a global alliance network of web sites. As Chairman of 24/7 Real Media, David focuses on strengthening the company’s industry position, strategic relationships, recruitment, and business development. He also works closely with WPP Digital to support the development and implementation of WPP’s digital initiatives.
David has led 24/7 Real Media’s growth from start-up to its current position as a leader in digital marketing. He is a respected industry veteran with over 30 years experience in new media property development. Throughout his career, he has consistently distinguished himself as a pioneer and leader. When the bubble burst on the dotcom industry, taking his company with it, David was determined that his company would survive. He held true to his vision that if his company survived it would emerge stronger, with a larger market opportunity and fewer competitors. With a series of bold moves, he succeeded.
David is a compelling speaker and seasoned executive with expertise in all facets of the digital advertising industry. He is a former Chairman for the Interactive Advertising Bureau and has been a member on the board since 2002. Throughout his career, he has held positions at companies such as Turner Broadcasting and Viacom. He co-founded Petry Interactive, which eventually became 24/7 Real Media.
He has served as a director of Local Matters, a provider of Internet, voice, and wireless technology solutions, since March 2004 and as Chairman since March 2006. He also serves on the Board of Our Stage and Auditudes, both early stage Internet companies, the Board of Directors of the Advertising Education Foundation (AEF), and on the Board of Directors for Visible Technologies, an industry leading provider of social media monitoring and engagement solutions. He can be reached at david.moore@247RealMedia.com.
Chairman and Chief Executive Officer
Miles Nadal is Founder, Chairman and Chief Executive Officer of MDC Partners Inc. Under his leadership, MDC Partners has grown to become the ninth largest marketing and communications company in the world with annual revenues topping $500 million. The company’s shares are traded on NASDAQ and the Toronto Stock Exchange.
MDC provides advertising, media and marketing services as well as customer relationship management, to many of the world’s premier corporations. MDC Partners’ roster of affiliated firms boasts Crispin Porter + Bogusky, named in the trade press as “Agency of the Year” twelve times, Kirshenbaum bond senecal + partners, Zig, Colle + McVoy and Bruce Mau Design. Miles also founded First Asset Management, Inc., one of Canada’s largest independent asset management firms with approximately $32 billion under its control. Established in 1997, First Asset aligned with the foremost asset management companies in Canada to offer comprehensive investment and strategic advisory services for institutional and high net worth investors. In 2005, Miles oversaw the firm’s successful sale to Affiliated Managers Group, a publicly-traded company based in the U.S.
In recognition of his achievements in business and his philanthropic endeavors, Miles has been honored with numerous awards, including selection for the “Top 40 Under 40”, and Ernst & Young’s 1999 Entrepreneur of the Year in the professional services sector. He is also a member of the Young Presidents Organization, G100, M50 and Global 50 Organizations.
Chief Technology Officer
As CTO, Basem Nayfeh leads the development and innovation of the AudienceScience Network™. Basem served as CTO and co-founder of CoRelation, an online behavioral segmentation and personalization media company acquired by AudienceScience in 2001. Prior to CoRelation, Basem was a research scientist at Digital's (later Compaq's) Western Research Laboratory, performing research in the area of scalable systems and algorithms. Basem has also held research positions at Sun Microsystems Labs and Canon Research, focusing on systems design and pattern matching algorithms. He also worked on large-scale scientific applications and visualization at IBM's High-Performance Supercomputing Systems Development Laboratory (HPSSDL).
Basem received a Ph.D. in electrical engineering from the Computer Systems Laboratory at Stanford University.
Co-Founder and Chief Executive Officer
Zvika Netter is Co-Founder and Chief Executive Officer of Innovid, the industry leader in interactive video advertising. As Chief Executive Officer of Innovid, he is responsible for day-to-day operations and focuses on strengthening the company’s industry position, strategic relationships, sales and business development.
He has led Innovid’s growth from its founding in 2007 to its current position as a leader in video and digital marketing. He is a respected industry veteran with over 16 years of experience in new media property development. Prior to Innovid, Zvika founded and acted as Chief Executive Officer of Converit, a real time, collaboration platform for financial services funded by Goldman Sachs Ventures and Harris Ventures and BeSure, Israel's B2C comparative insurance marketplace. Before that, Zvika founded and was Chief Executive Officer of NTR Visual Technologies which provided front-end consulting and sales software for complex financial products. In 2006 NTR Visual Technologies was acquired by Ness Technologies (a global leader of end-to-end IT services and solutions) Zvika also co-founded GarageGeek.org a nonprofit organization to promote not for profit innovation and creativity, now with 1,800 members.
Zvika is a compelling speaker and seasoned executive with expertise in all facets of the digital advertising industry. He currently serves on the Digital Video Advisory Board for the IAB.
Vice President / Group Director, Media
Chris leads the Media team for American Express at Digitas, who provide strategic media innovation and buying expertise as well as optimization and analysis. The team’s recent work includes “Shine A Light,” a nationwide call for stories and video that demonstrate the power and spirit of Small Business, filmed by NBC Universal for broadcast and digital distribution.
The team also launched Members Project, a digital community initiative that saw American Express donate $2.5MM to projects chosen by Cardmembers, including research for early detection of Alzheimer’s Disease and educational materials for impoverished children. They bring US Open Golf and Tennis, Fashion Week, and Unstaged to the digital audience with exclusive video experiences and original content.
He has spent his career to date in interactive marketing, including tours with Trilogy Software, Be Free, MediaVest Digital, and 24/7 Real Media, managing the entire spectrum of digital media vehicles for advertisers of all sizes.
Head of Media Solutions Brasil
Fátima Pissarra started her career with digital agencies in 1995 and is in the telecom industry since its inception in Brazil, with the startup of the operator BCP in 1998. She was responsible for the launch of the SMS and Wap technologies, ring tones and many VAS products in Brazil, and has also worked at the startup of Terra Mobile. Since 2006, Fatima is responsible for the product marketing at Nokia, having created a new business model for mobile advertising inside the company and being responsible for all Nokia mobile marketing projects since its initial stages. She now heads Navteq Media Solutions Brazil, a Nokia company oriented in mobile marketing solutions for brands, with clients such as Unilever, Coca Cola, Nivea, Nespresso, BMW, Cadbury and others.
Crispin Porter + Bogusky
Chuck joined the Crispin Agency in 1988 as creative director and partner after a long career as an award-winning freelance copywriter. The agency was renamed Crispin & Porter, and within three years it had doubled in size and been named as one of the top 15 creative shops in the country.
Today, the agency has approximately 1,200 people, with offices in Miami, Boulder, Toronto, Los Angeles, London and Gothenberg, Sweden. CP+B's clients include Microsoft, Burger King, Coke, Best Buy, Kraft, Gap, Domino's, and American Express. The agency has been profiled in the New York Times, the Wall Street Journal, BusinessWeek, Forbes, and Fast Company. In 2009, CP+B was named Agency of the Year by Advertising Age, Adweek and Creativity magazine, and this year Advertising Age selected CP+B as Agency of the Decade.
In addition to his role at CP+B, Chuck is chief strategist for MDC Partners, CP+B's parent company. At MDC, Chuck identifies potential acquisitions and serves as a consultant to member agencies.
Chuck is a past co-chairman and current board member of Advertising Week in New York-North America's preeminent communications industry event. He's also the current chairman of The American Association of Advertising Agencies. Along with Martha Stewart and Michael Dell, he was named one of Inc. magazine's "Entrepreneurs We Love."
Chuck grew up in Minneapolis and graduated from the Journalism School at the University of Minnesota.
Founder, Managing Partner, The 614 Group, and
Executive Advisor, IAB
A global digital marketing industry veteran and visionary, Rob Rasko is Founder and Managing Partner of The 614 Group. He has established a successful track record in driving interactive companies to sustainable business models and profitability.
Prior to building The 614 Group, Rob served as President and Chief Operating Officer of CPX Interactive, where he led and grew the sales, legal, and marketing teams, in addition to executing the company’s financing strategy. During his five-year tenure at CPX, he drove 500 percent revenue growth, recruited a world-class management team and board of directors, and created a global footprint for the company.
Throughout Rob’s career, he has been a thought leader for international digital policy and creating consistent standards across borders, building effective digital media and marketing compliance programs, and bridging the gap between traditional and interactive media.
He has served on the Board of the Interactive Advertising Bureau (IAB) in the U.S. and was also selected as Co-Chair of the IAB Europe’s Brand Advertising Committee.
Rob began his professional life in the financial sector with companies such as Dean Witter and Oppenheimer.
He is a graduate of the State University of New York at Albany, where he received a B.A. in Economics, with a minor in Computer Science.
President, Investment and Activation
As president of investment and activation, Amanda Richman oversees the agency’s approach to innovative client-specific activation and investment spanning the agency’s four offices for clients including Bank of America, Kellogg’s, Mars/Wrigley and Samsung. She is charged with providing the marketplace with a unified, non-siloed approach to the invention and execution of consumer-driven contact plans.
Previously, Richman served as the president of digital for MediaVest, where she oversaw the capability, team and investment for clients including Coca-Cola, Comcast, Procter & Gamble and Walmart. She also served as Starcom MediaVest Groups’ digital lead for Emerging Markets. Prior, Richman was EVP, managing director of Digital for the agency, and previously SVP, director of strategy and innovation on P&G. In that role, she led the development of digital strategy, innovation, and portfolio management for more than 100 P&G brands.
Richman's reputation for motivating clients to embrace innovation and integration has garnered numerous accolades, including Advertising Age “Media Maven” (2012), imedia “25 Innovators” (2010), MediaPost “Top 25 Innovators” (2010), Mediaweek “Media All-Star” (2009), OMMA “All Star” (2009), and Advertising Age "40 Under 40" (2006) recognition. A sought after industry-spokesperson, Richman also serves on the digital advisory board, Women at NBCU, NBCUniversal’s female-targeted ad network, marketing and research initiative.
Richman has also held several senior management positions at The Interpublic Group’s interactive firms including managing director of Zentropy Partners and Thunder House, where she oversaw digital development for an enviable client roster including Coca-Cola, Johnson & Johnson, MasterCard, Microsoft and Unilever. Richman also held a variety of marketing and business development positions at Time Warner, packaging entertainment marketing programs for Warner Music Group and developing programming for The Full Service Network – one of the first interactive television launches. She started her career at ad agency Young & Rubicam.
Associate Director, Consumer and Customer Engagement
Jessica Robinson is an Associate Director, Consumer and Customer Engagement for Kraft Foods Cookie Businesses. She has been with Kraft Foods for over 10 years. In her role, she leads integrated marketing efforts including digital strategy, social marketing, consumer and customer promotions, partnerships, celebrity endorsements, public relations and agency relationships. Under her leadership, Kraft Foods has developed a comprehensive and award winning integrated marketing campaigns for the cookie brands, such as Oreo, Chips Ahoy! and Nabisco 100 Cal. She has also successful developed Oreo Cookies social marketing strategies and campaigns. Those efforts have resulted in the 3rd largest branded Facebook page, with over 9MM fans!
Prior to joining Kraft Foods, Jessica developed integrated marketing campaigns in support of Sears WNBA Sponsorship and the All Star Balloting, Disney World consumer promotions and AutoNation's Super Bowl promotion, while at Einson Freemen.
Emmy award winning journalist Charlie Rose has been praised as “one of America’s premier interviewers.” He is the host of Charlie Rose, the nightly PBS program that engages the world’s best thinkers, writers, politicians, athletes, entertainers, business leaders, scientists, and other newsmakers. USA Today calls Charlie Rose, “TV’s most addictive talk show.” New York Newsday says, “Charlie’s show is the place to get engaging, literate conversation... Bluntly, he is the best interviewer around today.”
Charlie Rose is unique. The round oak table, perhaps the most recognized table on television, and the black backdrop, provide an intimate atmosphere for showcasing smart conversation. Journalist Morley Safer, of CBS’ “60 Minutes,” calls the program “the last refuge of intelligent conversation on television.”
Guests on the show include major international political figures and a mixture of renowned personalities from literature, theatre, film, dance, fashion, sports, science, medicine, and business. Guests have ranged from international statesmen Tony Blair and Nicholas Sarkozy to Nobel laureates Muhammad Yunus and Harold Pinter to leaders in business like Warren Buffett and Ted Turner. In the artistic arena, Rose’s guests range from actors George Clooney and Helen Mirren to musicians Paul Simon and Neil Young. His program serves as a window on cultural areas rarely seen on TV like architecture, painting, photography, and classical music.
“Cheers—and a dozen red long-stems to Charlie Rose. His varied guests and disarming interview style frequently make for fascinating viewing.” — TV Guide
Charlie Rose Special Edition presents hour-long profiles on important topics such as the Human Genome Project, and a year long, 13-part Science Series underwritten by Pfizer.
President and Chief Executive Officer
Randall Rothenberg is the President and Chief Executive Officer of the IAB, the trade association for interactive marketing. The IAB represents over 500 leading interactive companies. Its members include Google, Yahoo, Microsoft, AOL, The New York Times, Walt Disney Co., NBC Universal, CBS, Cars.com, Yelp, and scores of other ad-supported digital media companies, which are responsible for selling more than 86 percent of online advertising in the U.S. To support the growth of the interactive advertising and marketing industries, the IAB serves as the industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of technical standards and operating best practices. The IAB has 37 affiliate associations around the world.
Randall led the IAB from 2007 through 2010, and rejoined the association in March 2011, after a stint as Executive Vice President and Chief Digital Officer of Time Inc. Prior to his IAB role, Randall was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm’s Chief Marketing Officer.
Prior to Booz Allen, he spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age, and he continues to blog on the subject at www.randallrothenberg.com. Randall is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.
He received an undergraduate degree in Classics from Princeton.
Managing Director, Media and Platforms, Americas
Barry Salzman joined Google in January 2010 in a homecoming of sorts. Part of his current mandate includes Google’s DoubleClick businesses, and Barry was a member of DoubleClick’s first executive team from 1997-2002. Today he runs sales for Google’s rapidly growing display advertising business for the Americas, including YouTube, the Google Display Network, monetization partnerships with leading publishers and DoubleClick’s publisher, advertiser and ad exchange technology platforms.
Barry has an MBA from Harvard Business School and started his career with McKinsey & Company. In early 1997 he joined DoubleClick as President of its global media business. He led the initiative to turn the US online advertising business into a global leader, launching the company’s international operations in 23 countries.
After leaving DoubleClick in 2002, he spent several years pursuing his passion for photography professionally shooting for Vanity Fair magazine, before returning to the world of digital media.
Chief Operating Officer
Sheryl Sandberg is Chief Operating Officer at Facebook. She oversees the firm’s business operations including sales, marketing, business development, legal, human resources, public policy and communications. Prior to Facebook, Sandberg was vice president of Global Online Sales and Operations at Google, where she built and managed the online sales channels for advertising and publishing and operations for consumer products worldwide. She previously served as Chief of Staff for the United States Treasury Department under President Bill Clinton and began her career as an economist with the World Bank. She received B.A. and M.B.A degrees from Harvard University.
Sandberg also serves on the boards of Facebook, The Walt Disney Company, Women for Women International, Center for Global Development, ONE and V-Day.
Chief Executive Officer and Founder
Ian Schafer, CEO and Founder of Deep Focus (a part of Engine USA), is one of advertising’s most influential voices in interactive marketing and social media. Prior to founding Deep Focus in 2002, Ian was Vice President of the New Media division of Miramax Films.
Deep Focus is an award-winning engagement and innovation agency boasting a client roster that includes brands such as AMC, Microsoft, Capital One, WellPoint, The National Association of Realtors, Samsung, and MoMA.
Under Ian’s guidance, Deep Focus has been lauded for its expertise and excellence at using digital media, technology, creative, and communications strategies to create engaging, value-driven experiences that get people talking. The Emmy®-nominated firm has been responsible for many memorable, award-winning efforts over the years including 2009’s MadMenYourself.com, and has been the recipient of numerous distinctions, including several Webby Awards and a Cannes Gold Lion.
Named a ‘Media Maven’ by Advertising Age and one of Adweek’s “Young Ones”, Ian has been featured in Wired, The New York Times, The Wall Street Journal, BusinessWeek, Adweek, Advertising Age, USA Today, New York Magazine, Variety, CNN, Fortune, The Hollywood Reporter and The Harvard Business Review. Ian also sits on the executive board of the Social Media Advertising Consortium, and the Global Advisory Board of Global Social Media Week.
Chief Executive Officer and Founder
Mike Seiman began what can be traced back as the earliest incarnation of CPX Interactive while still a freshman at Hofstra University. It was then that he began creating content-based web sites and generating revenue by selling advertising and optimizing campaigns on those sites. By the time he graduated with a BS in Computer Science in 2001, he had already leveraged his keen understanding of online advertising and his network of publishing relationships to create BUDS Inc., CPX's parent company. Mike Seiman's unique vision for the future of online advertising continues to drive the day-to-day business of CPX Interactive.
Chairman and Global President
IAB Board of Directors
Tina Sharkey, BabyCenter's Chairman and Global President, is a pioneer in the development of leading consumer media brands and new media applications that bring value to consumers' lives. She has more than 20 years of experience in the evolution of new media, ranging from the introduction of HDTV to the forefront of Web 2.0.
Tina has been featured as a Top Leader in Technology by Businessweek, Fast Company, USA Today and Advertising Age, and currently serves on the boards of the Interactive Advertising Bureau and ad:tech.
Tina has led BabyCenter to become the web's number one global interactive parenting and pregnancy destination, reaching more than 25 million parents across 22 markets worldwide every month. She has also positioned BabyCenter as the established leader in providing mom insights and innovative interactive marketing solutions to the world's leading brands.
Tina is also a strong believer in BabyCenter's emotional connection to moms and its role in guiding them on their journey through motherhood. As part of that effort, she has been an advocate for new global mobile health initiatives that will empower women to take a more active role in their own health and the health of their children.
Executive Creative Director
BBH New York
Upon graduating from the University of Stockholm with degrees in the History of Music and Multimedia, Calle began his professional career as a producer in 1994. Already displaying his love of the non-traditional, Calle did not want to be an ordinary producer and instead took a job at EF Education making language learning CD-ROMs. After two years in the field, he took a leap of faith and founded Starring (formerly known as Moonwalk) in 1996. He served as the Creative Director at Starring until he moved to the U.S. in 2006 to become Group Creative Director at Fallon Worldwide in Minneapolis. Calle was thrilled to have the opportunity to move to New York City when he joined BBH New York in 2007 as a Creative Director. Throughout his career Calle has been fortunate to spearhead some of the most creatively challenging accounts in the industry, including AXE, NYC & Company, H&M, LEE Europe, the Swedish Cancer Society, Jeep and Durex.
During his advertising career, Calle has won numerous creative awards. This year he has collected two Bronze Lions and one Silver Lion at Cannes, a Silver Pencil for the One Show Interactive and two People's Voice Awards at the Webby's. Last award season he collected three Gold and Silver Pencils in The One Show and One Show Interactive, a Gold CLIO Statue, The WEBBY's, The 'Next Award' in the AICP and 'The GRANDY', along with two Gold Lions, one Silver Lion and the very prestigious Titanium Lion at Cannes.
Calle and his brother Pelle were featured in Adweek in an article that showcased the most innovative, young people under 40 to watch in the industry. The previous year Creativity Magazine featured Calle in their yearly Creatives Now issue that showcases the best creative teams in the industry. And their recent work for Google Chrome has heavily showcased in creative, tech and trade publications and websites. Calle has been a board member for The Swedish Advertising Association and has been a juror at Cannes, and MSN Creative in London. He also has given a number of lectures over the years on interactive creativity and design.
President and Founder
Mr. Solomon is the President and Founder of Peer39. Together with Peer39 scientists, research and development and marketing groups, he developed the core patents covering Peer39's unique semantic analysis technology and business practices. Prior to founding Peer39, Mr. Solomon was a sales and business development executive at IDX (acquired by GE). Recognized as one of the world's leading experts on the application of semantic technology to next-generation online advertising, Mr. Solomon serves on the Content Board of Directors for the Software Information Industry Association, and is a sought after speaker on advertising, product innovation and start-ups.Mr. Solomon is the President and Founder of Peer39. Together with Peer39 scientists, research and development and marketing groups, he developed the core patents covering Peer39's unique semantic analysis technology and business practices. Prior to founding Peer39, Mr. Solomon was a sales and business development executive at IDX (acquired by GE). Recognized as one of the world's leading experts on the application of semantic technology to next-generation online advertising, Mr. Solomon serves on the Content Board of Directors for the Software Information Industry Association, and is a sought after speaker on advertising, product innovation and start-ups.
Vice President, Head of Corporate and Media Research
Radha Subramanyam is Vice President, head of Corporate and Media Research for Yahoo! She oversees global research teams in areas as varied as Consumer Insights, Brand Research, Ad Sales/B2B Research and Audience Development. She spends much of her time on thought leadership efforts for Yahoo! as well as the industry, focusing on how media forms and consumer tastes are evolving and how advertising and measurement need to evolve in this shifting landscape. Prior to joining Yahoo! in 2008, she spent several years at MTV Networks overseeing strategic research and planning for a range of television channels and digital properties. She began her Media research career at NBC Universal.
Radha is a widely published and award winning researcher who was a 2008 finalist for the ARF’s Great Mind Award. She was also awarded the 2006 CTAM Research Case Study Award for a study of “Contemporary Teen Sexual Culture.” In a past life Radha served in the faculty of the Tisch School of the Arts at New York University and at Vassar College.
Radha earned a PhD in Radio, Television, and Film from Northwestern University.
Director Product Marketing – Cross-Channel Campaign Management and Emerging Channel Apps
Chief Operating Officer
As COO, John is responsible for corporate development and strategic partnerships. John has extensive experience with transformative advertising businesses, having developed cross-platform advertising deals for AOL Time Warner and subsequently working to transform AOL into a scalable media sales business. As Vice President of AOL's AIM messaging group, John launched innovative rich-media advertising products, led business development, and managed AIM's developer program, with a focus on growing the reach, engagement and monetization of the leading U.S. instant messaging service with over 30 million users. John holds a J.D. from New York University.
Senior Vice President, National Advertising Sales
Lisa Utzschneider leads national advertising sales for Adzinia, the newly formed advertising sales unit at Amazon.com. Prior to Amazon Lisa spent ten years at Microsoft, where her team focused on delivering excellent customer service for Microsoft’s top online advertising accounts. Previously, she was MSN Sales Director for the Eastern Region, were she was responsible for two district offices based in New York City and Boston. Lisa has led strategic and organizational changes which have, in part, contributed to increased customer satisfaction and double digit revenue growth over the past two years.
Prior to joining Microsoft, Lisa worked for the International Rescue Committee (IRC) both in New York City and Budapest, Hungary where she spearheaded fund raising and program analysis for refugee relief programs.
Vice President, Digital, Mobile Advertising Sales, Strategy Development
Lisa Valentino is the Vice President, Digital and Mobile Advertising Sales, ESPN Customer Marketing and Sales. In this role she oversees and manages digital and mobile ad sales revenue for the company. Valentino works across the ESPN organization to define the company’s digital and mobile priorities, focusing on those initiatives that differentiate ESPN in the marketplace. She and her team set the strategic direction for the digital and mobile business and work in conjunction with ESPN’s sales team to lead the company’s multi-media and digital sales efforts. She joined the company in June, 2006.
Valentino joined ESPN from Yahoo! Inc., where she held several different positions, eventually as a sales director at Yahoo! Sports sales, where she oversaw the East and Central regions of the country. Prior to Yahoo! Valentino was a media buyer at Televest, where she worked on the Procter & Gamble account.
Valentino was graduated from Lafayette College in Pennsylvania in 1996 and received a Bachelor of Arts degree in English and Art History.
Director, U.S. Marketing Communications
Ford Motor Company
Matt VanDyke is director of U.S. Marketing Communications for Ford and Lincoln, responsible for advertising and consumer communications.
With Ford since 2008, he has led marketing efforts in traditional and non-traditional arenas, including print, TV, and radio as well as the erupting digital space.
“We are placing more emphasis on non-traditional elements – experiential, digital, vehicle road tours – because where people live and become brand aware is fragmented,” says Matt.
Recent campaigns include the award-winning Fiesta Movement, which put 100 social-media savvy “agents” in pre-launch Ford Fiestas so they could share their drive experiences online, as well as the unconventional Facebook introduction of the all-new 2011 Ford Explorer.
One of Israel’s early entrepreneurs, for 40 years Yossi Vardi co-founded, led and helped build over 70 high-tech companies, among them Tekem (1969), one of Israel’s first software houses; Israel Chemicals, Alon Energy, Granite Hacarmel, International Technologies Lasers and more.
Yossi co-pioneered instant messaging, as founding investor and chairman of Mirabilis Ltd, the creator of ICQ, which sold to AOL.
He has served on the boards of numerous state and private corporations including Bezeq, Israel Electric, Amdocs, Blackberry Ventures and Bank Israel, and was advisor to the Chief Executive Officers of AOL, Amazon, Allied Signal, Siemens Albis. He also advised the World Bank UNDP.
His extensive government and public career included roles as Director General, Ministry of Development and Ministry of Energy; and Chairman, Israel National Oil Company as well as Chairman Emeritus of the Jerusalem Foundation. Yossi participated in the peace talks with Egypt, Palestine, Jordan and Syria (leading the negations on economic cooperation).
Yossi has received many awards, including the Prime Minister Award for Life Achievement in the High Tech area (twice).
Executive Vice President, Chief Growth Officer
As Chief Growth Officer, Barry Wacksman helps define the overall strategy and vision of the agency, He is responsible for agency business development and helps shape industry thought leadership. Since joining R/GA in 1999, the agency has grown organically from under 50 employees to over 700 staff across three offices globally. Under his leadership, R/GA has won accounts with some of the world’s top brands, like Nike, Verizon, L’Oréal, and Walmart. Barry’s articles have been published in a wide variety of industry publications, and he has presented on topics pertaining to the digital age at major conferences and events around the world.
Prior to joining R/GA, Barry was at Ammirati Puris Lintas (APL) Digital, the interactive marketing unit of global advertising network Ammirati Puris Lintas. At APL Digital, he managed the global digital accounts of Compaq, Iridium, and LEGO, as well as business development.
Barry serves on the Board of directors of the Advertising Education Forum (AEF) and the Miami Ad School. He graduated from Ohio State University with a BA in philosophy and was a PhD candidate in philosophy at Syracuse University.
As Director of Mobile at Mindshare, Craig Weinberg is the strategic lead for mobile marketing on Mindshare’s Sprint Account. With a strong background in mobile marketing, Craig provides the overall mobile marketing strategy for Sprint, which includes planning, buying and execution. He is also responsible for incorporating mobile strategies and tactics into Sprint’s digital and traditional marketing plans. Craig is new to the Mindshare family, joining in April 2011.
Prior to Mindshare, Craig was the Mobile Strategy Manager at MediaVest, where he oversaw the mobile communications strategy and provided direction on holistic digital communications integration to maximize North American mobile investments for P&G.
Before joining MediaVest in March 2010, Craig worked at Sony Music Entertainment for four years, where he held multiple digital roles, including Mobile Marketing & Mobile Sales Analyst.
His career achievements include orchestrating the launch of numerous iconic recording artists mobile music catalogues through mobile distribution channels such as ring tones, ring backs and short-form music videos, and spearheading the development and launch of Sony’s first-ever and largest Artist Mobile Web Optimized Site, m.michaeljackson.com.
Craig has a BA in History from Columbia University.
Founder and Chief Strategy Officer
Tim Westergren founded Pandora in January 2000 and now serves as its Chief Strategy Officer. Tim is an award-winning composer, an accomplished musician and a record producer with 20 years of experience in the music industry. He has recorded with independent labels, managed artists, owned a commercial digital recording studio, scored feature films, produced albums, and performed extensively. His main instrument is the piano, but over the years he has played the bassoon, drums and clarinet and his musical background spans such genres as rock, blues, jazz and classical music.
Tim received his B.A. from Stanford University, where he studied computer acoustics and recording technology. A musician's musician, he is obsessed with helping talented emerging artists connect with the music fans most likely to appreciate their music. In addition to guiding Pandora's overall strategy and vision, Tim now spends most of his time as Pandora's chief evangelist – traveling the country to meet with listeners to collect feedback, research local music, and spread the word of the Music Genome Project.
Vice President, Marketing
As vice president of marketing, Tony Winders leads marketing strategy, product marketing and communications for ValueClick Media. He joined ValueClick through its acquisition of Search123 in 2003, where he was vice president of sales and marketing.
In 1995, Mr. Winders co-founded iAgency, one of the world’s first interactive marketing services agencies. Previously he was director of marketing at CD-ROM games developer Viridis. He began his career in public relations at Paladino & Associates Public Relations and then as director of client programs for Murphy/O’Brien Communications.
Mr. Winders holds a bachelor of science degree in public relations from the University of Central Missouri, where he continues to serve as an alumni advisor to its department of communication.
Chairman and Chief Executive Officer
Digital Broadcasting Group
Chris Young, a serial entrepreneur and 10-year veteran of the video advertising space, is the Chairman & Chief Executive Officer of Digital Broadcasting Group (DBG), one of the top online video distribution networks that specializes in the production and distribution of original branded video content across the web and other emerging platforms. As Chief Executive Officer, Chris oversees the strategic direction and management of DBG’s core business divisions.
Under Chris’ leadership, DBG has emerged as a comScore rated top 5 video network comprised of close to 107 million monthly unique visitors accumulated across 2,600 web properties. Since 2007, DBG has been on the forefront of enabling big-name brands like Infiniti, Hewlett Packard, Ford, Sprint, Mars, the U.S. Air Force, Kimberly Clark, Unilever and Coca-Cola among others to advance their brands through branded entertainment and original online programming.
Prior to starting DBG in 2007, Chris Young co-founded online video advertising and management solutions company Klipmart in 1999 and grew it into the nation’s largest video rich media vendor taking advertiser’s TV commercials and putting them online. In 2006, under Chris’ leadership, Klipmart was subsequently sold to now Google-owned DoubleClick. Chris assumed the role of Executive Vice President of Rich Media at DoubleClick, where he worked to accelerate innovation in digital video and emerging advertising formats.
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