Sponsors
About Microsoft Advertising
Microsoft Advertising helps consumers connect with brands through experiences that enhance their digital lives. Microsoft Advertising does this by providing advertisers, publishers and developers with cross-platform opportunities to create meaningful and profitable customer engagement across the Microsoft devices and services people love, including Windows 8 apps, Windows Phone, Xbox, Skype, Bing, and MSN. Microsoft also offers advertisers a media network that reaches hundreds of millions of consumers around the world; and services and sales support technology that helps untangle the complexities of digital media to get more value from marketing and content investments. More information is available at http://advertising.microsoft.com.
About Google
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit www.google.com.
About Right Media, a Yahoo! Company
Right Media, the world’s trusted digital advertising marketplace, launched the first global digital advertising exchange in 2005, evolving to support the needs of businesses in today’s digital media world. From sellers maximizing yield to buyers optimizing their ROI, businesses choose Right Media as the premium, trusted destination where they can build invaluable relationships. With the market as fragmented and complex as it is today, Right Media provides needed simplicity and control by combining multiple supply sources through one flexible interface.
About AOL
AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
About AudienceScience
AudienceScience is a global digital marketing technology company enabling universal access to audiences through the AudienceScience Gateway. The AudienceScience Gateway is a proprietary audience delivery platform that unleashes the power of data, making it simple to create, understand, and engage relevant audiences. By leveraging industry leading technology, superior service, and unique data assets, AudienceScience drives digital marketing success for advertisers, agencies, publishers, and technology partners. Since 2003, AudienceScience has powered over 300,000 successfully targeted campaigns worldwide. For more information, please visit http://www.AudienceScience.com and follow @AudienceScience on Twitter.
About Bloomberg
Across all media platforms, Bloomberg is the trusted provider of unparalleled news and analysis for the world’s largest, most powerful network of global business executives. Our 2,300 news and multimedia professionals in 152 bureaus across 72 countries cover the world, delivering award-winning intelligence, as it happens, from where it happens. Leveraging the innovation and scale of Bloomberg technology, analytics, data, news, and distribution, the Bloomberg media portfolio spans a full range of channels, including Bloomberg.com, Bloomberg Businessweek, Bloomberg TV, Bloomberg Radio, Bloomberg Mobile, and Bloomberg Markets®. Learn more at http://bloombergmedia.com/.
About Casale Media
Casale Media builds innovative, high-performance advertising technology that maximizes digital media value for publishers and advertisers. Its Index platform is the first fully transparent real-time bidding (RTB) management technology that allows publishers to access premium demand through an exchange or a publisher’s own private marketplace.
Casale Media continues to establish its presence in digital advertising through its premium ad network, MediaNet, which is powered by Optimax, the first real-time ad serving and optimization platform. The company works directly with premium media organizations, with a focus on brand-safety and control for advertisers and publishers.
About Comcast Digital Entertainment Comcast Digital Entertainment is a portfolio of premium entertainment and lifestyle brands that reach an influential, passionate and highly engaged audience of men and women who are entertainment, style and pop-culture enthusiasts.
Always on trend, they own the latest gadgets, shop the newest styles and fashion, and see the newest films first. With Comcast Digital Entertainment, advertisers have the opportunity to align with the best brands in the business, including Fandango, Eonline, DailyCandy, G4 and Fancast.
About NBC Universal Digital Media
NBC Universal Digital Media represents the online home of our entertainment portfolio: NBC.com, iVillage.com, BravoTV.com, Oxygen.com, USAnetwork.com, Syfy.com, AccessHollywood.com, and NBCSports.com. Every month, tens of millions of the most engaged users on the Internet consume our Emmy Award-winning content both on our web sites and via emerging platforms such as mobile, widgets, and social networking. With our creative flexibility, TV360 capability, and innovative advertising platforms, NBCU can create “Solutions with Scale” that provide deep connections between our users, our content, and our advertising partners.
About AdMob
AdMob is the world's largest mobile advertising platform, serving more than 8 billion mobile banner and text ads per month across a wide range of leading mobile web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. AdMob provides the tools, data and business models fueling the explosive growth of mobile media in more than 160 countries. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Comedy Central, Gap, Lonely Planet, MovieTickets.com, P&G, Tapulous and Universal Pictures. www.admob.com
About Break Media
Break Media is a leading creator, publisher, and distributor of digital entertainment content including video, editorial, and games. The company's properties include the largest humor site online—Break.com—as well as MadeMan, GameFront, HolyTaco, ScreenJunkies, CagePotato, AllLeftTurns, Chickipedia, and TuVez. The Break Media Creative Lab is an in-house production studio creating original videos that range from award-winning branded entertainment to celebrity-driven web shorts to viral one-offs. The Break Media Network represents hundreds of publishers as one of the largest video advertising networks online, reaching more than 125 million visitors each month. For more information, visit www.breakmedia.com.
About Brickfish
Brickfish®, The Social Media Solution™, successfully creates ongoing engagement and conversations with consumers using social media. It provides a brand safe platform that energizes peer-to-peer sharing among consumers via the social web. Using the Brickfish platform, brands can run social media programs including branded viral programs, brand focused UGC programs, social promoters programs, contests, sweepstakes and more. All engagements are tracked with patent-pending Viral Map® and Geo View technologies which provide detailed data on reach, engagement and viral activity across the web. Brickfish has launched successful campaigns for BlackBerry, Estée Lauder, Microsoft, Nike, Victoria’s Secret, Coach, Givenchy, Qualcomm and more.
About CPX Interactive
As a global online ad network built on top of a state-of-the-art ad management platform, CPX Interactive has created an end-to-end, fully integrated ‘operating system’ that allows advertisers and publishers a true one-stop solution to online display advertising.
CPX Interactive delivers more than 30 billion impressions to more than 200 million unique users in more than 60 countries every month. CPX was named the 19th fastest growing privately held advertising/marketing company in the United States by Inc. Magazine in 2009 and is among the first 17 companies to certify under the IAB’s Quality Assurance Guidelines for Ad Networks & Exchanges.
About ESPN
ESPN.com and ESPN Mobile, home to sports fans when they can’t consume ESPN on TV.
ESPN.com is the #1 sports site in total minutes with over 2 billion monthly. Over 26 million fans log on monthly for sports news, statistics, analysis, scores, video, audio, fantasy, games, and social connections. When fans are on-the-go, ESPN Mobile is their news and information source. As the leading mobile sports site, representing 65 percent category share, ESPN Mobile attracts over 10 million monthly unique users, sends 65+ million SMS alerts monthly and provides award-winning Apps. From homepages to WAP pages to apps, SMS, and online video, ESPN Digital serves every fan’s sports needs. www.espncms.com
About ExactTarget
ExactTarget is a leading global provider of on-demand email marketing and one-to-one marketing solutions. The company’s software as a service technology provides organizations a single platform to connect with customers via triggered and transactional email, integrated text messaging, voice messaging, landing pages, and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture, and Webtrends among many others. ExactTarget’s software powers permission-based multi-channel communications for thousands of organizations around the world. For more information, visit www.ExactTarget.com or call 1-866-EMAILET.
About eXelate
eXelate provides data and insight on online purchase intent, household demographics, and behavioral propensities that enable digital advertisers to make optimal marketing decisions. Through the collection of directly measured online data and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, Mastercard Advisors, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 350M online consumers worldwide. eXelate’s proprietary maX data—customized audiences built for advertisers based on first and third party data—delivers 2x campaign performance as compared to standard data sets. As members of the NAI, IAB, trustE, Council for Accountable Advertising, OPA, and Evidon’s Open Data Partnership, eXelate is a leader in privacy compliant advertising practices. For more information, please visit www.exelate.com.
About InMobi
InMobi is an innovative mobile technology company that enables the world’s leading brands, developers, and publishers to engage global consumers. InMobi builds mobile-first technology platforms that leverage advances in big-data, user behavior, and cloud-based architectures to simplify advertising. Agencies and advertisers leverage InMobi platforms to create HTML5 rich media ads and engage 578M consumers across 165 countries. To learn more, please visit www.inmobi.com, follow us on Twitter @InMobi, or discover the latest mobile insights at www.inmobi.com/insights.
About NAVTEQ Media Solutions
NAVTEQ Media Solutions is the industry’s leading global location-based mobile ad network. NAVTEQ’s patented LocationPoint™ Advertising (LPA) technology enables brick and mortar merchants to pinpoint where consumers are, deliver ads within a few meters of advertised points of purchase, and guide them to the merchant’s doorstep with convenient one-click “Click-to-Map” and “Click-to-Route” calls to action. As the world leader in high-quality maps and location-based content, NAVTEQ is uniquely qualified to provide the most accurate location-based targeting and to ensure a great consumer engagement experience.
To find out more, visit: www.navteqmedia.com
Follow us on twitter.com/navteqmedia
About Quantcast
Quantcast is a digital advertising company specialized in audience measurement and real-time advertising. As the pioneer of direct audience measurement in 2006, Quantcast has today the most in-depth understanding of digital audiences across the web, allowing marketers and publishers to make the smartest choices as they buy and sell the most effective targeted advertising on the market.
About ValueClick Media
Twelve years of experience and access to the global data resources of ValueClick, Inc. make ValueClick Media the largest and most robust audience network of its kind. Proprietary consumer behavioral data, direct relationships with 8,000 publishers, and access to additional inventory via real-time bidding, advanced behavioral targeting and optimization technology, strict network quality controls, and superior service make ValueClick Media the network leading marketers and agencies rely on to reach their performance and branding objectives. For more information, visit www.valueclickmedia.com.
About Vibrant
Vibrant (www.vibrantmedia.com) is a world leader in contextual technology, aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 6,500 premium publishers, reaching more than 250 million unique users per month (comScore, 2011), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium web content and offers publishers premium editorial tools to re-circulate users throughout their web sites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Chrysler, and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich, and Dusseldorf. For more information, please visit www.vibrantmedia.com or www.facebook.com/vibrantmedia or twitter.com/vibrantmedia.
About The Weather Channel Interactive
The Weather Channel Companies (TWCC) is made up of The Weather Channel television network, TWC digital properties, and Weather Services International (WSI). Based in Atlanta, The Weather Channel® is seen in 100 million+ U.S. households. TWC operates Weatherscan, a 24-hour all-local weather network; TWC Radio Network; and TWC HD. The digital properties of TWC – weather.com, TWC Desktop and TWC Mobile – reach more than 40 million unique users monthly and is the most popular source of online weather, news and information according to Nielsen//NetRatings. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services to media, aviation, marine and energy sectors.
About BlueKai
BlueKai is the world’s first complete enterprise data activation system for intelligent marketing. BlueKai offers its customers a solution for managing and activating all their 1st and 3rd party data for use in all marketing and customer interactions. BlueKai represents the only end-to-end SaaS solution for marketers and publishers who are looking to maximize their cross-channel marketing efforts and create a proprietary solution for unlocking reach, scale, and efficiency using data. BlueKai has led the data-driven marketing category since 2008 when it launched the world’s first data exchange and then branched out to create the first data management platform for marketers.
About CBS Interactive
CBS Interactive is the premier online content network for information and entertainment. Our brands dive deep into the things people care most about across news, sports, entertainment, technology and business. Leading properties include CNET, CBS.com, Gamespot.com, CBSSports.com, CBSNews.com, TV.com and much more. With hundreds of millions of unique visitors from around the world each month, CBS Interactive is a global top 10 web property and the largest premium content network online.
About Collective
Collective is the leader in data-driven, multiscreen advertising solutions for 75 of the top 100 national advertisers. Through data science, Collective connects brands to audiences with high impact personalized advertising experiences across display, video, mobile, and social. Our technology solutions include Ensemble, our audience buying, creative optimization, and analytics platform for advertisers, and AMP, our data and media management platform for publishers. Headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London, and India, Collective has been recognized for its rapid growth on the Deloitte Technology Fast 500 and Inc. Collective's investors include Accel Partners, Greycroft Partners, and iNovia Capital. For more information, please visit www.collective.com.
About Demand Media
We call it Content for Real Life. You’ll call it Results. There’s no company more likely to intersect with people’s daily lives than Demand Media. More than 100 million consumers turn to us for ideas and inspiration every month through our popular content and social media brands like eHow, LIVESTRONG and Cracked, or our entertainment and lifestyle platform IndieClick. Our 2012 People’s Voice Webby awards are a testament to the value we bring to users plus the consumer engagement and content solutions we provide to advertisers. For more information, please visit demandmedia.com.
About FreeWheel
FreeWheel manages the economics of content for the enterprise-class world of entertainment, offering technical infrastructure for revenue rights management and business operations, wrapped in advisory services. Founded and led by a team of executives from the world’s leading technology companies, FreeWheel’s solutions have already armed companies like AOL, ESPN, FOX, Sky, Turner, and VEVO with the technology and services they need to profitably scale their professional content across devices and revenue models. For more information, visit www.freewheel.tv. Follow the company @FreeWheel.
About HORN
HORN is an award-winning digital communications agency. Named 2011 Technology Agency of the Year, HORN works with Fortune 500 global brands and hot emerging growth companies in technology, media, and consumer markets. Established 20 years ago, the agency is independent, with offices in San Francisco and New York, and is Co-Founder of the Oriella International Network. To learn more, please visit www.horngroup.com.
About Innovid
Innovid delivers immersive advertising anywhere. Founded in 2007, we provide visionary marketers with the tools to create, deliver, and measure video campaigns, in any format, on any screen, publisher, or ad network. We built our Ad Server to address the issues specific to video ad serving and simplify the process for agencies and marketers. And as interactive video becomes the new normal, iRoll® brings alive this new dimension of online video, reimagining the possibilities for interactive engagement across multiple screens to capture consumer curiosity and draw the viewer deep into the brand experience.
About InsightExpress
InsightExpress is a leading provider of high-quality, digital marketing research and plays a preeminent role in the measurement of advertising effectiveness across online, mobile and other media. Through its patented technologies, proprietary solutions, world-class expertise and time-tested research principles, InsightExpress transforms the way advertisers, agencies, publishers and researchers optimize their marketing activities. InsightExpress is headquartered in Stamford, CT, with offices in San Francisco, New York, and Los Angeles. For more information, please call 203-359-4174.
About NHL.com
The National Hockey League (NHL), founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League’s international makeup, with players from more than 20 countries represented on team rosters. The NHL entertains more than 250 million fans each season in-arena and through its partners in national television and radio. In 2009, NHL.com was recognized by Fast Company Magazine as one of the ten most innovative companies in sports, and also received a Webby Award nomination for most outstanding sports web site.
About Nielsen
Nielsen (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television, and other media measurement, online intelligence, mobile measurement, trade shows, and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York and Diemen, the Netherlands. For more information, visit www.nielsen.com.
About Peer39
Peer39 is recognized as the global leader in semantic advertising technology. We help networks and exchanges, agencies, premium publishers and emerging advertising platforms boost ROI by leveraging semantic targeting capabilities while protecting advertiser brands in real time. Using natural language processing and machine learning, Peer39's patented algorithms increase the value of online content by understanding meaning and sentiment, and matching the most relevant ad to the page. The company was founded in 2006 by engineers, scientists and entrepreneurs from leading Internet companies and academic research centers. Headquartered in New York City, Peer39 maintains an R&D center in Israel.
About Rubicon Project
Rubicon Project is the leading independent advertising technology company for the comScore 500. REVV, Rubicon Project’s real time trading platform, reaches a global audience of 200 million U.S. and 646 million global unique visitors monthly, the largest reach on the internet (as measured by comScore). REVV helps publishers including 1/3 of the comScore 100 make more money by automating and optimizing monetization of their digital media advertising inventory through a real time auction to digital ad buyers. Hundreds of buyer channels representing more than 70,000 end advertisers access and bid on Rubicon Project’s publishers’ inventory, forming one of the largest scale transaction marketplaces in any industry.
About WebMD
WebMD Health Corp. (Nasdaq: WBMD) is the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers, and health plans through our public and private online portals and health-focused publications. Approximately 80 million unique visitors access the WebMD Health Network each month. WebMD is the leader in providing personalized, multi-media, interactive, educational experiences based on an individual’s needs and preferences. The WebMD Health Network includes WebMD Health, Medscape, MedicineNet, eMedicine, eMedicine Health, RxList, theHeart.org, and drugs.com.
About YuMe
YuMe is a video advertising technology company that is making professional video impactful for advertisers. Our publishers use our ACE Ad Management platform which matches the right ad to the right viewer at the right time. We deliver high quality video content at scale, unmatched audience targeting, and ad campaign performance for our advertisers. With 600+ publishers, more than 2 billion video streams and 95 million unique viewers per month, YuMe’s Connected Audience Network delivers unprecedented reach, brand safety, contextual relevance, and controlled syndication across all digital media platforms—web, downloads, mobile, and IPTV. Learn more at www.yume.com.
About Advertising Age
Advertising Age is the leading global source of news, intelligence, and conversation for marketing and media communities. Ongoing coverage of strategic topics like CMO strategies and data-driven marketing is complemented by breaking news on digital, social media, and more.
About Adweek
With $1.3 trillion in annual spending and rising, the global media industry is more influential than ever. At the center of this dynamic and ever-evolving industry is Adweek—The Voice of Media.
Adweek covers all the aspects of the modern communications business—from advertising, media buying, and brand building to content, social networks, and digital strategies—with its weekly magazine and cutting-edge web destination.
