Search Marketing To support campaign goals with exemplary search tactics.
Gold
Campaign name: GM Fastlane Blog Search Plan
Advertiser/Brand: General Motors
Agency: GM Planworks
Silver
Campaign name: BlueSearch
Advertiser/Brand: JetBlue Airways
Agency: JetBlue Airways
Bronze
Campaign name: Taking Advantage of Search: Performance-Based Natu
Advertiser/Brand: Advantage Rent-A-Car
Agency: icrossing,
Finalist
Campaign name: Pontiac Solstice Apprentice Search
Advertiser/Brand: GM/Pontiac
Core Categories
Achievement Awards
Emerging Tactics and Integration Strategies
Special Campaign Categories
