2007 Awards Gallery

In-Game Advertising
To support campaign goals via exemplary use of in-game advertising both during and between game play sessions. This category focuses exclusively on in-game advertising and does not include advergaming.

Gold Watch Video

Marketer: Pontiac

Agency: Leo Burnett Detroit/Campfire

Campaign name: Motorati Island By Pontiac In Second Life
   
Silver

Marketer: Nissan North America, Inc. - Nissan Division

Agency: TBWA\Chiat\Day

Campaign name: Seven Days In a Sentra
   
Bronze

Marketer: Pontiac (General Motors)

Agency: Play, a division of Denuo

Campaign name: Pontiac Virtual NCAA Final 4