Speakers
Keynote Presenters:
Seth Godin
Godin is author of seven books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list.
Unleashing the Ideavirus is the most popular ebook ever written. More than 1,000,000 people downloaded the digital version of this book about how ideas spread. Featured in USA Today, The New York Times, The Industry Standard and Wired Online, Ideavirus hit #4 on the Amazon Japan bestseller list, and #5 in the USA.
The Big Red Fez, Godin's take on web design, was the #1 ebook (worldwide) on Amazon for almost a year before it was published in paperback in 2002. The Miami Herald called it one of the best business books of the year.
Survival is Not Enough has made bestseller lists in Germany, the UK and the United States. With a foreword by Charles Darwin, this breakthrough book redefines what change means to anyone who works for a living. Tom Peters called it a, "landmark." The book was first excerpted in Fast Company, where Godin is a contributing editor.
His latest book, Purple Cow, was a New York Times and Wall Street Journal bestseller. It's all about how companies can transform themselves by becoming remarkable.
Seth is a renowned speaker as well. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.
Seth was founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company, which Yahoo! acquired in late 1998.
He holds an MBA from Stanford, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.
John D. Hayes
In this role, he has contributed to the launch of over 200 new products in 10 years and continues to be a thought leader and market mover in a constantly changing marketplace. He has led the American Express organization in the constant focus on the customer. He is the "Customer Champion" for the company and continues to oversee all global market communications and market research functions. John also oversees the American Express Publishing Group and the recruitment of influencers for the company that are part of both the company's marketing plans and the development of marketing strategies.
Prior to joining American Express, John spent over 20 years in the brand and advertising industry. He was president of Lowe & Partners and also held senior positions at Ammirati & Puris and Saatchi & Saatchi Compton.
John received a BA in Marketing and Communications from Seton Hall University.
John is based in New York.
Charlie Rose
Charlie Rose is unique. The round oak table, perhaps the most recognized table on television, and the black backdrop provides an intimate atmosphere for showcasing smart conversation. Journalist Morley Safer, of CBS' 60 Minutes, calls the program "the last refuge of intelligent conversation on television."
"Charlie Rose brings a Southern civility to the most intelligent tete-a-tetes on TV...his table has become an island where savvy channel-surfers put ashore each weeknight...an essential gloss on the media, politics, sports and culture." (Esquire)
Guests on the show include major international political figures and a mixture of renowned personalities from literature, theatre, film, dance, fashion, sports, science, medicine, and business. Guests have ranged from international statesmen Nelson Mandela and Mikhail Gorbachev to Nobel laureates Toni Morrison, Seamus Heaney to leaders in business like Bill Gates and Andy Grove. In the artistic arena, Rose's guests range from actors Tom Hanks and Julia Roberts to musicians Bruce Springsteen and Yo-Yo Ma. His program serves as a window on cultural areas rarely seen on TV like architecture, painting, photography and classical music. "Cheers - and a dozen red long-stems to Charlie Rose?His varied guests?and disarming interview style frequently make for fascinating viewing." (TV Guide)
Charlie Rose Special Edition presents hour-long profiles on such prominent entertainers as Meryl Streep and Garth Brooks, as well as weeklong specials on the cutting edge of science like the Human Genome Project.
Drawn from major exhibits at distinguished museums, his series called Great Masters takes an in-depth look at an artist's biography, as well as the artist's visual presentations of their art. All specials are produced by Charlierose.com, Inc. which also presents other programs in multi-media formats.
Rose is also a correspondent for 60 Minutes II, the CBS news magazine program seen on the CBS television network Wednesdays at 9 PM. He is known for his major profiles on Bill Gates, and President Clinton at the end of the Millennium, Hollywood stars such as Warren Beatty, Jodie Foster, and Madonna, interesting sports figures like Pete Sampras and George Steinbrenner, and cutting-edge subjects like Lou Gehrig's disease, suicide, and gene therapy.
Charlie Rose was born in Henderson, North Carolina and graduated from Duke University with an AB in history and a JD from the school of Law. He is also a member of the Council on Foreign Relations and has received honorary doctorates of law from C.W. Post College and the University of North Carolina at Pembroke. He is the recipient of the George Peabody Broadcasting Award, the Emmy Award and The CableACE Award. This year he accepted the Futrell Award, an award given to Duke University alumni who have demonstrated excellence in communications. The Charlotte World Affairs Council also honored him as the world citizen for the year 2000.
He is a popular speaker on a wide variety of subjects at college campuses around the country and is a frequent moderator of technology conferences in the United States.
More praise for Charlie Rose
The best late-night talk show...Rose has presence, is warm, engaging, and the cameras love him. The crème de la crème in the late-night world of television discourse.
New York Newsday
A well-produced hour that can move onto a late-breaking subject.
The New York Times
Those who like tabloid journalism and celebrity gabfests will always have plenty of television junk food to gorge on. Those who don't have had a problem - at least until now. Charlie Rose is the most intelligent talk show on television.
Women's Wear Daily
I am convinced Charlie could draw a fascinating interview from a stone.
Liz Smith
Rarely on television can you find intelligent, sustained conversation between grown-ups about subjects that are genuinely interesting. Charlie Rose is an exception.
Gannett News Service
Imagine Sheriff Andy Taylor in black tie, chatting with newsmakers and celebs. [Rose] combines big-city polish with down-home hospitality to make a captivating host.
Associated Press
With Rose, there are no boundaries, other than the extent of his own craving for information, education and stimulation.
Daily Variety
Additional Speakers:
Magid Abraham, PhD
Before founding Paragren, Dr. Abraham was president and COO of Information Resources, Inc., a major international research company, which he led through a period of rapid growth in revenues, market share and profit. Throughout his IRI career, Dr. Abraham was a prolific innovator who designed a number of pioneering marketing applications that became standards of CPG marketing practice.
Dr. Abraham is a widely recognized expert on consumer modeling and decision support systems. He has authored several articles in the Harvard Business Review and Marketing Science. He has received the Paul Green award by the American Marketing Association (AMA) for the "best article that shows or demonstrates the most potential to contribute to the practice of marketing research and research in marketing," and the AMA's William F. O'Dell Award for an article "that has made the most significant long-term contribution to the marketing discipline." Dr. Abraham has given numerous speeches on marketing subjects in various industry conferences and forums.
Dr. Abraham received a Ph.D. in Operations Research and an M.B.A. from MIT. He also holds an Engineering degree from the Ecole Polytechnique, France's premier science and engineering school.
Tim Armstrong
Tim joined Google from Snowball.com as that company's vice president of Sales and Strategic Partnerships. Prior to his role at Snowball.com, Tim served as director of Integrated Sales & Marketing at Starwave's and Disney's ABC/ESPN Internet Ventures working across the companies Internet, TV, radio, and print properties. He started his career by co-founding and running a newspaper based in Boston, MA, before joining IDG to launch their first consumer Internet magazine, I-Way.
Tim has been named one of the top "100 People to Know" for global media by Media Magazine and was awarded a Media Maven Award by Advertising Age in 2004. He sits on the boards of the Interactive Advertising Bureau (IAB), KnowledgeStorm Inc., and the Ad Council. Tim is a graduate of Connecticut College with a double major in Economics and Sociology.
Sarah Baehr
Formerly a Partner and Group Planning Director of OgilvyOne Worldwide, she was responsible for all online and direct media planning and execution for IBM. Additionally, Sarah led the international digital media efforts for American Express and oversaw the domestic online media planning for Kimberly Clark, NY Times Digital and AIG, among others. Previously, she was in client services at Blue Marble, an interactive advertising agency, managing various Procter & Gamble brands and before then with Williams Television Time, a direct response television buying firm.
Sarah is a native of Southern California and a graduate of the University of Southern California. She is active in the New York digital community sitting on a number of advisory boards as well as the board of directors of 212NYC.org, the NY-based online, advertising club and the Digital Marketing committee of the AAAA's.
Ron Belanger
Prior to joining Yahoo! Search Marketing, Belanger was Vice President of Search and Affiliate Marketing at Carat Interactive (now Carat Fusion). There, he grew the nascent search practice of three employees into one of the largest services of the agency.
Belanger is a noted expert in the field of search marketing, with a passion for the topic of search and branding. He is a sought after speaker, with appearances including Ad:Tech, Search Engine Strategies, OMMA, Search Insider Summit, MIXX, iMedia Summits, DMA Annual, and many other top industry events. His thoughts and opinions have been featured in publications such as the Wall Street Journal, Businessweek, USA Today, San Jose Mercury News, Adweek, AdAge, DM News and several other publications. Belanger is co-chair of the IAB Search Committe, a member of Search Engine Strategies Advisory Board, and a member of the Board of Advisors of SEMPO.
Belanger earned his Bachelor of Arts from Clark University and did graduate work at the McCallum Graduate School of Business at Bentley College.
Manish Bhatia
Prior to this, Mr. Bhatia was the Executive Vice President of Global Operations and U.S. Sales for Nielsen//NetRatings. Before that, Mr. Bhatia was the Senior Vice President of Product Marketing and Business Development for Nielsen//NetRatings.
At NetRatings, Mr. Bhatia managed the growth of the company's global product portfolio and more recently the sales and client service activities for the US market.
Prior to joining NetRatings, Mr. Bhatia worked at Nielsen Media Research where he was responsible for the development and launch of Internet audience measurement services and doing pioneering research on Internet/TV convergence.
Mr. Bhatia is considered an early pioneer of Internet media research and was named a "Digital Media Master" by Advertising Age.
Mr. Bhatia holds an MBA with an emphasis in Computer Information Systems from Baruch College, CUNY and a Masters in Economics from Panjab University in Chandigarh, India.
Sam Bloom
Eric Bloomfield
Brad Brinegar
Brad joined McKinney in 2002. Since then, McKinney has become known as an innovator in communications integration for its work on such prominent brands as Audi, Travelocity, Sony Electronics, The NASDAQ Stock Market and Qwest Communications.
In 2006, Advertising Age named McKinney one of the nine best "full-service" agencies in America. They wrote, "Marketers curious enough to take a peek under McKinney's hood would find an agency uniquely suited to survive - and thrive - in a digital world," citing McKinney's "smart account team structure, which keeps its interactive experts and media and connection planners close to its offline people."
Creativity Magazine named McKinney's launch of the Audi A3, The Art of the Heist, 2005 U.S. Campaign of the Year and one of the "10 Best Interactive Campaigns of the Past 20 Years." It was the most broadly awarded U.S. campaign of 2005, winning at the EFFIE Awards, The Cannes Festival, The One Show, The Andy Awards, The AAAA's Jay Chiat Planning Awards, The Yahoo! Creative Summit and the Interactive Advertising Bureau's MIXX Awards. McKinney dominates at the EFFIEs, the American Marketing Association's recognition of communications-driven results, ranking fifth in the nation in 2006-7.
Brad is on the Board of Directors of the American Association of Advertising Agencies and is a regular speaker at AAAA and ANA conferences. He serves as Vice Chairman of The Hill Center in Durham and Co-Chairman of The Durham Roundtable Committee on Crime. He is also a member of The 50 Group in the Triangle and The Economic Club of Chicago.
He was a cultural anthropology/philosophy major at Dartmouth, where he rowed on the varsity crew team and edited the college's humor magazine. He also has an MBA in finance from Columbia University. He, his wife and their two sons live in Durham, NC.
Matthew Carr
Display Product Marketing, Microsoft Digital Advertising Solutions
Microsoft Corporation
Matt has also led monetization for Windows Live Communication Services, spanning Windows Live Hotmail, Messenger, Spaces, Mobile and emerging products. He also drove planning for MSFT's investments in consumer VOIP and the company's broader communications strategy. Previously, Matt headed up online marketing and media buying for GreaterGood.com, an online affiliate shopping network.
Matt holds a Masters in Business Administration from the University of Washington and a Bachelor of Arts from Georgetown University. When he's not thinking about digital advertising, Matt enjoys playing music, gardening, skiing and spending time in Seattle with his wife and son and daughter.
Jonathan Carson
Jonathan is a leading thinker on the concept of word of mouth marketing. He is a co-founder and director of the Word of Mouth Marketing Association, a highly successful industry group. Jonathan co-authored a chapter about the effect of the Internet on corporate governance for a Euromoney/Institutional Investor textbook with Jim Felton, the Central Michigan University professor whose Journal of Finance paper proved that the Enron scandal was first leaked on the Yahoo stock message boards. He is a frequent speaker on advertising and media issues to educational and industry groups, including Harvard Business School, Carnegie Mellon, The Conference Board, and ESOMAR, and has given special counsel to major political and military leaders. Jonathan is frequently quoted in the media, and has been interviewed by numerous outlets, including The New York Times, the Wall Street Journal, The Economist, NPR, CBS News, and MTV.
Prior to BuzzMetrics, Jonathan founded Intercities, an interactive consulting firm that worked with clients that included Intel, Disney, NIH, Cendant and the state of Arizona. He also co-founded Outer Sound, an award-winning music Web site that he successfully sold to a music industry software company. Previously, Jonathan worked as a lead researcher for the Georgetown University Center for Business-Government Relations, where he led a two-year project to develop a new loan loss reserve model for the World Bank, and the first financial modeling project on the Warsaw Stock Exchange, commissioned by the Polish government.
Jonathan graduated from the McDonough School of Business at Georgetown University.
Alan Chapell
After his tenure at Jupiter, Chapell helped productize DoubleClick's research product suite. He focused on DoubleClick's Advertising Effectiveness products, which measured the brand impact of online advertising. Chapell also worked with email marketing firms Yesmail, a division of infoUSA and Cheetahmail, now a division of Experian, where he worked as an evangelist of email marketing, and helped clients with issues of privacy and deliverability.
Chapell founded Chapell & Associates in October of 2003. Since then, he has helped dozens of organizations increase the transparency of their business practices. Chapell & Associates has been instrumental in the development of emerging best practice standards for online marketing and media.
Chapell is widely recognized as a thought leader on issues of privacy, consumer perception and interactive media and marketing. He is a regular contributor to the iMedia Connection, the DMNews and the International Association of Privacy Professionals Privacy Officer Advisor.
Chapell is a member of the DMA's Interactive Marketing Advisory Board, co-chair of the NYC chapter of the IAPP, and co-chair of the Mobile Marketing Association's Privacy and Preferences Committee. Chapell is also a popular columnist, and his work appears regularly in iMedia Connection, the DMNews, and the International Association of Privacy Professionals? The Privacy Advisor. Chapell is also an oft-requested speaker at industry events such as the iMedia Summits, Gartner events, Mediapost OMMA events and IAPP Conferences.
Chapell graduated from the University of Connecticut and Fordham University School of Law, and is a member of the New York bar. He is a research fellow on the Ponemon Institute's Responsible Information Management Council, and is the New York Chapter Chairman of the International Association of Privacy Professionals and is a Certified Information Privacy Professional.
Andrew Chen
Prior to joining as MDV, Andrew was director of product marketing at Revenue Science, where he co-founded the ad network business and was instrumental in growing the network to thousands of websites with over 5 billion ads served per month. He also led teams to handle the company's initiatives around MySpace and Yahoo, two of Revenue Science's most strategic partners. In addition, Andrew played key roles in winning the company's initial brand advertising clients, which now include dozens of top-tier publishers including America Online, InterActiveCorp, ESPN, Washington Post, among others.
Prior to Revenue Science, Andrew worked at MDV's Seattle office, conducting due diligence for investment opportunities in enterprise software, consumer internet, and life sciences. Andrew came to MDV after serving in software engineering roles at Cobalt Group, a lead generation and eCommerce platform for over 12,000 properties in the automotive vertical.
When time allows, Andrew experiments by building new products and writing in his blog at andrewchen.typepad.com.
Andrew holds a B.S. in Applied Mathematics from the University of Washington.
David Clark
Previously, Clark served as vice president for MTV Networks Global Marketing Partnerships, where he oversaw advertising sales and integrated marketing for MTV Networks International's MTV, VH1 and Nickelodeon branded businesses across the globe.
Before joining MTVN/Viacom, David acted as chief operating officer of Shanah.com, a shockingly unsuccessful yet venture-funded startup which he co-founded. David began his career as a marketing manager at Simon & Schuster, where he was responsible for marketing & distribution for a series of educational broadcast programming and related sponsorships in over 50 countries. Among his claims to fame was being the first to bring US television back to Vietnam. Oh, he also worked in marketing at IBM for a while and spent a few years teaching English in Japan.
When he's not working his ass off trying to reinvent advertising, he spends his time thinking about reinventing advertising. He lives in New York with his wife Kyle and son Nicholas.
Joseph Crump
Prior to joining Avenue A | Razorfish, Joe was Executive Creative Director of the Spiegel Group, which includes Spiegel, Eddie Bauer, Crate & Barrel, and Newport News in North America, and Otto Versand in Europe. Joe worked across all customer touchpoints - advertising, brick and mortar stores, catalog, online, and product development. With a strong editorial point of view to the company's image Joe helped the Spiegel Group distinguish its brands as leaders on the Web. Before his work at Spiegel, Joe was a principal at Doblin Group, a pioneer in the application of the methods and tools of the Social Sciences in the creation of market-leading business innovations.
Joe has spoken and written extensively on customer-centered innovation, and he was chief consultant and contributor to High Tech/High Touch - Technology & Our Search for Meaning, the best-selling book by renowned futurist, John Naisbitt, the author of Megatrends. Before his work as a consultant, Joe was an editor and writer for leading publications, including four years as an editor at Outside Magazine. During his tenure, Outside won the ASME National Magazine Award for three consecutive years.
Joe holds a B.A. in Cultural Anthropology and English Literature from Washington University, and a Masters in Journalism from Northwestern University. Joe is a member of the International Academy of Digital Arts and Sciences, which judges the Webby Awards, the New York Festivals of Advertising, the Web Marketing Awards and the American Business Awards.
Prior to his current role and the acquisition of Rapt by Microsoft, James held various leadership positions in Rapt's Professional Services organization, including management of the Business Consulting and Engagement Management functions. Since joining Rapt in 2004 he has led software deployments and advisory services engagements at a number of Rapt clients, including iVillage, TACODA, MTV Networks, and About.com.
Before Rapt, James was a consultant at the Boston Consulting Group (BCG), where he worked on a range of strategy and operational advisory projects. James earned Ph.D. and M.S. degrees in Engineering-Economic Systems and Operations Research from Stanford University. He also has Bachelor's and Master's degrees in Engineering Science from Auckland University in New Zealand.
Nick Denton
Nick has been working in internet media since 1996, first writing on the subject for the Financial Times of London, then founding two companies in the late 1990s. First Tuesday, an internet-era events business with branches in 80 cities, was sold in 2000. Moreover Technologies, which is headquartered in London, provides news search technology to portals such as MSN, and corporate customers.
After graduating in economics from Oxford University, Nick began his career as a foreign correspondent for the FT, during the revolutions in eastern Europe. Later, while investment banking correspondent, he co-authored All That Glitters, the definitive account of the collapse of Barings Bank.
Nick Desai
For Juice, Nick has led strategy, sales, and business development securing customers and partners including Conde Nast, Cellular South, MidWest Wireless, FHM Magazine, Gillette, AOL, Glamour Magazine, Epicurious.com, Sony and many others.
Nick has also led product invention of JuiceCaster - Juice's groundbreaking and award winning application enabling users to do rich media social networking on their mobile phone. Nick led the definition and realization of the JuiceCaster vision and cu its business development with leading wireless operators around the world.
In addition to JuiceCaster, Nick invented Juice's innovative mobile products, including MobileBday.com - a free SMS based birthday reminder service, the award-winning Epi-To-Go mobile grocery list application and many others.
Nick is a proven serial technology, Internet and wireless industry entrepreneur and has been a thought leader in the evolution of mobile data services since their inception.
Prior to Juice Wireless, Nick was a consultant to leading mobile data companies including Sennari (which build Jamdat's hugely successful bowling game), Vibe Magazine, British Telecom and various others.
In 2002, Nick co-founded Lemko Corporation (www.lemko.com), a market leader in IP based cellular infrastructure solutions. For Lemko, Nick led business development with top-tier carriers, including Cingular, Reliance, Sprint PCS and Bharti Telecom.
Prior to Lemko, in 1998, Nick was Founder and CEO of Zkey.com - a multi-award winning market leader and early trailblazer in consumer mobile applications. Zkey was the first mobile address book and email WAP site available in the US, launching in 1999. Amongst many other awards and accolades, Zkey was named PC Magazine's Editor's Choice and Top 100 sites on the internet two years in a row.
Nick is a frequent invited industry and author. He has been an invited speaker at venues ranging from the IAB MIXX Conference to CTIA to the Under the Radar Technology Event to the Harvard Business School and many others. From 2001 to 2004, Nick wrote a regular column called the CEO Diary for California CEO Magazine.
Nick holds an MS in Electrical Engineering from UCLA and a BS in Electrical and Computer Engineering from UC Irvine. He resides in Redondo Beach, California and enjoys cooking, surfing and playing with his incredibly cute nephew in his rare free time.
Chris Di Cesare
Of recent note, he is the creative marketing lead for the Halo 3 launch that is widely regarded as one of the biggest entertainment events of the year. In holiday '06, he oversaw the unique Xbox/Burger King promotion that featured three original Burger King-themed Xbox games. This out-of-the-box marketing program was widely acknowledged for its contribution in driving a phenomenal forty percent increase in Burger King sales. These notable revenue results and innovative approach to marketing has resulted in several prestigious awards, including a "Gold Clio" at this year's Clio Awards and the "Titanium Grand Prix" at the '07 Cannes International Ad Festival.
In addition, Chris lead U.S. launch efforts for the top selling Xbox 360 platform in '05 and the blockbuster release of Halo 2 in '04. For his efforts on Halo 2, he was named "2004 Entertainment Marketer of the Year" by Advertising Age. With $125 million in U.S. launch day revenue, Halo 2 recorded the biggest day in entertainment history and was backed with an innovative marketing campaign, including the award-winning viral effort - I Love Bees.
Chris is also actively involved in Microsoft's online gaming efforts, including serving as MSN Games marketing lead from the site's origins in '97 to recent efforts with Xbox Live. With MSN Games, Chris not only helped guide the site to the top spot in the internet gaming space but is also recognized for the unique accomplishment of conceiving and developing MSN Game's former flagship game, OutSmart, for which he was awarded a patent.
Chris holds a BA from Villanova University and an MBA in marketing from George Washington University.
Lawrence DiCapua
Prior to joining Pepsi, Lawrence worked for interactive marketing agency Modem Media, McKinsey & Company, and Chase Manhattan Bank. He holds an M.B.A in marketing from NYU's Stern School of Business and B.A. from the University of Vermont.
Lawrence lives in Connecticut with his wife Brooke and son Henry.
Ed Erhardt
This past year Mr. Erhardt broke new ground in the media and advertising sales industry by creating the first unified sales organization that represents The Walt Disney Company Sports Assets across all media platforms. Organized by team and focused on customer needs and media agnostic, it has been widely hailed by competitors and customers as the prototype for the future of media marketing and selling.
Erhardt is a sought after speaker and panelist on the subject of cross media marketing and sales. His sales and marketing group is ranked at the top of the industry by Myers Reports and Beta Research year after year in innovation and integrated marketing success stories. Over the years ESPN ABC Sports has become recognized as an industry leader in developing marketing programs and promotions that are innovative and activate sports fans to interact with the ESPN brand and ABC Sports Programming. This past year Sports Business Journal ranked Mr. Erhardt as the number three most influential executive in Sports Advertising.
Erhardt previously worked at Advertising Age the industry bible, where he served in a variety of roles which culminated as Vice President/Group Publisher where he was responsible for all content and business operations. Under his leadership, Advertising Age extended its influence from a single magazine to reach readers, viewers, subscribers, listeners and users through a variety of traditional, interactive and new media formats. Erhardt oversaw the launches of Ad Age International, and Ad Age's Creativity. In addition, he was the visionary behind adage.com, which was developed into the world's most-used advertising and marketing website.
Previously, Erhardt was Vice President of Sales at the National Journal, a subsidiary of Times Mirror Corporation, where he oversaw sales and marketing for a group of publications and information vehicles aimed at decision-makers in the Federal Government, Congress and White House.
In 1995, Erhardt was inducted into the American Advertising Federation's Hall of Achievement, which recognizes outstanding career achievements for advertising professionals under the age of 40. He also was nationally recognized for his role as founder and organizer of the American Advertising Federation's Multicultural Marketing Task Force.
Erhardt began his career in 1979 when he joined the Soho Weekly News as an Advertising Sales Representative. From there, he moved to Harcourt Brace Jovanovich where he was Advertising Sales Manager for a group of international publications aimed at the tobacco industry.
Mr. Erhardt serves on a variety of industry boards and foundations. He is currently the Chairman of the Cable Advertising Bureau and National Committee Board member of the widely acclaimed Chicago based Steppenwolf Theatre Company.
Erhardt is a graduate of St. John's University in New York City, earning a Bachelor of Science Degree in Communication Arts in 1979. He is married and lives in Westchester County New York with his wife Laurie and two sons Brett and Colin.
Bruce C. Ertmann
Corporate Manager, Consumer Generated Media Corporate Communications
Toyota Motor Sales USA Inc.
Ertmann is responsible for developing proactive online consumer engagement strategies designed to protect and enhance the public image of Toyota and its brands. His role also involves the management of Toyota's corporate blogs and the strategic integration of consumer generated media into traditional public relations activities and across the enterprise for a more unified approach to internet based communication.
Since joining Toyota in 1982, Ertmann has served the Lexus Division as Central Area manager, Lexus Eastern Area assistant manager and national market representation manager. He also has held several positions for Toyota, including regional parts manager, regional market representation manager as well as advertising and market representation manager. Ertmann also served as general manager of the Toyota Kansas City Region. Most recently he was corporate manager of field operations and dealer development as well as corporate manager of the customer experience center, where he led a multi-divisional initiative to redefine and enhance the company's internally operated customer contact centers.
Prior to joining Toyota, Ertmann was a zone manager for the Lincoln and Mercury division of Ford Motor Company.
Ertmann holds a bachelor's degree in telecommunications and journalism and a master's in international marketing from Kent State University in Kent, Ohio.
Jon Fine
His freelance work has appeared in GQ, Spin, ESPN The Magazine, and Newsday, where he wrote the "Pushing 30" column.
Tom Foran
Mr. Foran comes to Quigo from Yahoo!, where he was Senior Director of Strategic Alliances. At Yahoo!, Mr. Foran managed a team responsible for Yahoo!'s feed-based marketing programs (Yahoo! Search, Travel, and Shopping).
As Senior Director of Business Development at AltaVista, Mr. Foran's client roster represented 40% of domestic revenue.
At NBCi.com, Mr. Foran struck multi-million dollar strategic partnerships involving both TV and online promotion. At Juno Online Services, Mr. Foran led sales efforts for key verticals.
Mr. Foran began his career at Ziff-Davis, where he was the youngest person in the history of his department to be made a manager.
Mr. Foran graduated summa cum laude/Phi Beta Kappa from Tufts University.
Adam Gerber
Having begun his career in the media planning field, Adam quickly recognized the impact digital technology would have on the media business. He joined America Online in 1996 as one of the first members of AOL's advertising services group, and spent a year at the company's Dulles headquarters. After returning to the agency world in 1997, helped to build two of today's most progressive agency digital capabilities with leadership positions at MediaEdge:cia (1999-2003) and Mediavest (2003-2005).
In late 2005, Adam joined the management team of Brightcove, one of today's leading internet video solutions companies. As VP, ad products and strategy with Brightcove, the company quickly built market-leading ad solutions, and attracted a host of top-tier media companies as clients, including Dow Jones, MTVN, Hearst, Fox Entertainment, Meredith, and Time Inc. After leaving his full-time role in July, Adam continues in an advisory role with Brightcove.
In 2002, Adam was recognized by Mediaweek as a Media All-Star, and he serves on a number of industry advisory groups and standards committees. Currently, he co-cahirs the IAB's Digital Video committee. A 1990 graduate of Boston University with degrees in both Journalism and International Relations, Adam lives in Manhattan with his wife Sarah and son Maxwell.
Brian Gies
Brady Gilchrist
As Executive Vice President of Strategy at Fuel Industries, Brady is responsible for helping clients navigate the branded entertainment landscape with solid consumer insight and research. Headquartered in Toronto, Brady approaches the strategic development of each campaign with the philosophy that as branded entertainment evolves, the advertising that works will be the result of strategy, media and technology converged.
In the early 1990s, Brady founded one of the first online agencies in Canada, and has since helped many major brands discover the possibilities of the web. Since then, he has developed and implemented online strategies for clients including Motorola, Shell, Covad, Cincinnati Bell, Ford, Acura. Most recently, he built the online practice at GJP Advertising as Senior Vice President of Digital. Since moving over to Fuel he has helped to develop interactive strategies with clients such as Fox, SciFi Channel, Hit Entertainment, Microsoft, Wrigley's and many other leading brands.
Brady's love of exploration is not just limited to the world of marketing. In 2000, he wired up a sailboat to the internet and started one of the first blogs about living life entirely on the grid. Later that year he became a crew member aboard the Microsoft, Sony and Stern-sponsored Starship Millennium Project - a ship making a record of the planet at the turn of the new millennium.
Joseph Gillespie
Joe brings more than 20 years of sales, marketing, and operations experience spanning online, television, events, and print media. Previously, he was CNET Networks' chief marketing officer, where he was responsible for leading the company's corporate sales and marketing departments. As CMO, Joe developed successful brand management and sales strategies that attracted new advertisers in such diverse categories as consumer packaged goods, hospitality, finance, and entertainment. He also spearheaded the "different kind of media company" corporate-positioning, which communicates CNET Networks' position as a global media company with some of the most important and valuable brands on the Web targeting passionate audiences.
Prior to joining CNET Networks, Joe served as executive vice president, chief operating officer, and acting chief executive officer of Vulcan Ventures' TechTV. Before working at TechTV, he was an executive vice president of corporate sales and marketing for Ziff-Davis, Inc., when it was a Softbank company. Joe spent his early career in sports media with companies such as CBS Sports, National Broadcasting Company, and Sports Information Database, Inc. He earned his BA in Journalism/Communications from Rutgers College and is a current member of its advisory board.
Joe lives in the San Francisco Bay Area with his wife Sally and his black lab Murphy. In his free time, he enjoys music, cars, golf, and hiking in the Marin Headlands with his dog.
Carla Hendra
Carla served as the first-ever female jury chair of the Cannes Advertising Festival when she presided over the 2001 Cyber Lions. She was named Advertising Woman of the Year by AWNY in 2005. Carla is a member of the Board and the Executive Committee of the Direct Marketing Association (DMA) and is also a member of the 4As Board of Directors.
Jason Hirschhorn
Prior to joining Sling Media, Hirschhorn was a Founding Partner at TripleH Media Advisors, a digital media consultancy. Before TripleH, Jason was Chief Digital Officer at MTV Networks. At MTV Networks, Jason was responsible for the company's digital media businesses and interactive strategy. Hirschhorn joined MTV Networks in March 2000 via the acquisition of his company, Mischief New Media, a leading web site design and content development firm he founded to serve the entertainment industry.
Jenny began her career in online marketing in 1996. She worked at several advertising agencies including Ammirati Puris Lintas, Young and Rubicam, and Genex Interactive before joining American Honda Motor Co. in 2002. Her clients included UPS, LEGO, Compaq, Ameritech, Lincoln Mercury and Acura.
Jenny received a BA in Art History from Duke University.
Arianna Huffington
In May 2005, she launched The Huffington Post, a news and blog site that has quickly become one of the most widely-read, linked to, and frequently-cited media brands on the Internet.
In 2006, she was named to the Time 100, Time Magazine's list of the world's 100 most influential people. Originally from Greece, she moved to England when she was 16 and graduated from Cambridge University with an M.A. in economics. At 21, she became president of the famed debating society, the Cambridge Union.
"On Becoming Fearless....in Love, Work and Life" is Huffington's most recent and most personal book to date, offering a road map for achieving fearlessness in every aspect of life, a straight-to the point manifesto on how to be bold, how to say what needs to be said and do what needs to be done in order to find the freedom to love, lead and succeed.
"Fanatics and Fools: The Game Plan for Winning Back America", offers a scathing portrait of our contemporary political landscape with a bold, inspiring and practical approach to restoring America to the promise envisioned by our greatest leaders. It was published in 2004.
"Pigs at the Trough: How Corporate Greed and Political Corruption are Undermining America," a New York Times bestseller, was published in 2003.
"How to Overthrow the Government," on the corruption of our political system and the need for reform, was published in 2000.
"Greetings from the Lincoln Bedroom," a political satire, was published in 1998.
"The Fourth Instinct," on the longing for meaning in a secular world, was published in 1994.
"Picasso: Creator and Destroyer," a biography of Pablo Picasso was published in 1988. It was a major international bestseller, translated into 16 languages. The book was made into a film starring Anthony Hopkins as Picasso and produced by Merchant-Ivory for Warner Bros.
"The Gods of Greece," celebrates the power of myths as guides to forgotten dimensions of life and ourselves. Atlantic Monthly Press republished it with paintings by Francoise Gilot.
"The Woman behind the Legend," published in 1981, a biography of Maria Callas quickly became an international bestseller.
"After Reason," on political leadership and the intersection of politics and culture was published in 1978.
"The Female Woman," on the changing roles of women, was published in 1974 by Random House and translated into 11 languages.
Huffington has made guest appearances on numerous television shows, including "Charlie Rose," "Oprah," "Nightline," "Real Time with Bill Maher," "Inside Politics," "Larry King Live," "Hardball," "Good Morning America," the "Today" show, "Countdown" and "The O'Reilly Factor."
She serves on several boards that promote community solutions to social problems, including A Place Called Home, which works with at-risk children in South Central Los Angeles. She also serves on the Board of Trustees for the Archer School for Girls.
Arianna Huffington lives in Los Angeles with her two teenage daughters.
Joseph Jaffe
crayon's client engagements include The Coca-Cola Company, American Airlines, Audi, Starwood Hotels, P&G, GSD&M and SpiralFrog.
Prior to launching crayon, Joseph ran jaffe, LLC, where he worked with companies including P&G, The Coca-Cola Company, Dunkin' Brands, TiVo, Motorola and Fox Interactive Media. Before that, Joseph was Director of Interactive Media at TBWA/Chiat/Day and OMD USA, where he worked on Kmart, ABSOLUT Vodka, Embassy Suites and Samsonite.
Jaffe's popular blog, "Jaffe Juice", provides daily commentary on all things new marketing. You can join the conversation at www.jaffejuice.com. He also hosts a weekly new marketing podcast called "Across the Sound." Across the Sound was recently voted a Readers' Choice Award as "Best Marketing Podcast" by MarketingSherpa. You can subscribe at www.acrossthesound.net or through iTunes.
His first book, "Life After The 30-Second Spot: Energize Your Brand With A Bold Mix Of Alternatives To Traditional Advertising" (Wiley/Adweek) was released in June 2005 and focuses on how advertising is evolving in a world ruled by an empowered consumer and no longer governed solely by the 30-second spot.
In October 2007, his second book titled, "Join the conversation: How to engage marketing-weary consumers with the power of community, dialogue and partnership" will be published by Wiley.
Joseph's impassioned, straight-shooting and honest perspectives have found their way to every major media outlet, including the likes of CBS Evening News, ABC World News, Bloomberg, NPR, The Wall Street Journal, New York Times, USA Today, Fortune, Newsweek, Business Week, Ad Age, Ad week and the list continues.
Joseph is a Senior Fellow at the Center for the Digital Future at the USC Annenberg School and he has also lectured part-time at NYU's Stern School of Business, Cornell's Johnson School of Business and Syracuse University.
Hailing from South Africa, he lives with his wife, daughter and son in Westport, CT.
Nick Johnson
Prior to joining NBC Universal, Johnson was Vice President of National Sales at Reuters beginning in 2006. While there, he was responsible for the National Sales team in both the online and digital outdoor areas. Before that, Johnson spent two years as the Chief Revenue Officer of Revenue Science, responsible for publisher and agency sales as well as driving behavioral targeting.
Additionally, he held various management roles at Lycos, Turner Interactive Sales and CNNSI.com. He began his sales career in 1990 at Levine Huntley Schmidt and Beaver and then with Grey Advertising in Tokyo and New York.
He holds a Bachelor of Arts degree from Gettysburg College in Pennsylvania and resides in Madison, NJ with his wife and three children.
Steven Johnson
His most recent book is the national bestseller The Ghost Map: The Story of London's Most Terrifying Epidemic?and How It Changed Science, Cities, and the Modern World. This a gripping case study in how change happens in human society, the turbulent way in which wrong or ineffectual ideas are overthrown by better ones, drawn from one of the defining moments in the invention of modern life. His previous book Everything Bad Is Good For You, was one of the most talked about books of 2005. Steven argues that the popular culture we love to hate?TV, movies, video games?are getting better and are making us (and our children) smarter.
In addition to his books, Steven is a contributing editor for Wired magazine and a Distinguished Writer In Residence at the New York University Department of Journalism. He lectures widely on technological, scientific, and cultural issues, both to corporate and education institutions. Named by Newsweek named him one of the "Fifty People Who Matter Most on the Internet," Steven has also written for The New York Times, The Wall Street Journal, The Nation, and many other periodicals. He's also appeared on many high-profile televisions programs, including The Charlie Rose Show, The Daily Show with Jon Stewart, and The NewsHour with Jim Lehrer.
Todd Juenger
Prior to that, Todd held several executive positions at Primedia, Inc., including Vice President, Strategy and Operations at the corporate level and Vice President, Group Marketing for the consumer magazine division. As VP, Group Marketing, he was responsible for direct marketing of branded product lines across 80+ magazine titles. Additionally, Todd has worked as an engagement manager in the media practice at McKinsey & Company and in brand management at Procter & Gamble. Todd holds an MBA with Distinction from Harvard and a B.S., Industrial Management, B.B.A., Quantitative Analysis, and B.B.A. Information Systems from the University of Cincinnati (all summa cum laude).
Favorite Shows: Arrested Development, Daily Show with Jon Stewart, NCIS
Adam Kasper
In his previous role as VP, Group Account Director, Adam handled the interactive businesses for Goodyear, Tyson Foods, Amtrak and Royal Caribbean, among others. He was responsible for setting the strategic vision and directing day-to-day operations for each of these accounts.
Adam joined Media Contacts in 2005 with more than ten years of experience within the Boston Media community. He began his career at Houston, Effler, Herstek, Favat on the broadcast side of the business (local and national). He shifted into media planning in 1997, taking a position at Hill Holliday. Here he worked on accounts such as John Hancock, PricewaterhouseCoopers and Spalding Golf. In 2000, Adam joined Allen & Gerritsen as VP, Media Director, leading the Media department and handling such accounts as State Street Corporation, Care Group, IKON Office Solutions, and Loon Mountain/Waterville Valley, among others.
Adam grew up in Newton, MA and now lives there with his wife and 2 children. Adam received his B.A. in English from the University of Rochester, and although he found 13th Century English Literature a very forward thinking discipline, he decided to begin a career in Media soon after college.
Brad Kay
Working with clients including Gerber, MetLife, Trane, Roche, and Reliant, Brad's been deepening and expanding relationships throughout the agency. He's also helped attract top talent from MTV and R/GA and created proprietary products for clients including the trend-watching creation, "Layer Cake." Brad is also a member of the agency's Executive Leadership team.
Prior to joining Draftfcb, Brad was the GM and Co-founder of Merkley ID, the Interactive and Design unit of Merkley + Partners, that he later helped morph into a design boutique responsible for graphic, product and environmental design, in addition to Web experiences. Here Brad worked with companies including BMW Motorcycles, Starwood Hotels & Resorts Worldwide and Pfizer to transform their communications online.
Brad also served as Director of Business Development at The Attik, a global corporate and brand identity company; a strategic planner at SS+K, and has held numerous account management positions at Ogilvy, Cliff Freeman & Partners and Saatchi & Saatchi. Brad has been featured columnist in several digital trade magazines including MediaPost.
Early in his career, Brad had the opportunity to work with advertising legends Amil Gargano and David McCall on several occasions and says it shaped many of his positive opinions about the business. Brad considers his biggest achievement to be raising his six-year old twins, Dylan and Zoe, and maintaining an incredibly tight-knit family with his wife.
Katie Kempner
In January 2004 while continuing to run the CP+B pr department, Katie joined MDC Partners, the marketing services network that counts CP+B among it's 30 agency holdings, as Vice President, Director of Corporate Communications.
Katie serves as an ongoing media consultant to many of CP+B's clients as well as MDC Partner member agencies. She is the host of "The Hook with Katie Kempner", a weekly internet radio show on advertising and pr on www.webmasterradio.fm which is also available on i-tunes. She is the Chairwoman of the American Association of Advertising Agencies Public Relations Committee. Katie lives with her husband and two children in Miami Beach.
Randy Kilgore
L. Jasmine Kim
Previously, Jasmine was the Vice President of International Marketing and Sales Development at Yahoo!, where she led the company's global strategy and implementation across Yahoo!'s network of 24 international sites. Prior to Yahoo!, Jasmine has held various senior marketing roles at Scientific Learning, makers of the FastForWord language software, LVMH Louis Vuitton/Moet Hennessey, Unilever and Procter & Gamble.
Jasmine holds a M.B.A from the Anderson Graduate School of Management at the University of California, Los Angeles and B.A. from Wellesley College. Currently she is a director of the AMMA and serves as a board advisor of an early stage Internet venture. She is an expert on global marketing issues and has spoken at conferences around the world. She currently resides in San Francisco with her husband and two children.
Mark Kingdon
Mark is a frequent industry spokesperson on trends in digital marketing, customer relationship management, social networking and consumer empathy. He is frequently quoted in publications such as The Wall Street Journal, The New York Times, and top advertising publications. He is also a regular speaker at many industry conferences, including AD:TECH, the Word of Mouth Marketing Association, eTail, and Forrester. Mark is regularly featured in the UBS/Organic quarterly investors call and newsletter. Additionally, he's a member of the Young Presidents Organization (YPO) and of the International Academy of the Digital Arts and Sciences, where he serves as a Webby Awards judge.
Mark brings valuable insights into the management of both large and complex professional service organizations and entrepreneurial companies. Most recently, he worked with idealab!, providing strategic guidance and operational support to emerging companies. Prior to joining idealab!, Mark was a partner with the consulting division of PricewaterhouseCoopers, LLP (PwC), where he held a variety of senior roles throughout his twelve-year tenure.
He received his M.B.A. from the Wharton School of Business, and a B.A. in Economics from The University of California, Los Angeles. Mark loves Organic because it is the perfect intersection of business strategy, design and technology - his three passions. When he can, Mark travels far and wide - from the Himalayas to Central America and he still finds time to doodle, paint, and draw.
David Kirkpatrick
Kirkpatrick joined Time Inc. in 1978 while working as a video artist, and started at FORTUNE in 1983. In 1991 he began covering the computer beat. In 1990 his story "Will You Be Able to Retire?" was a finalist for the National Magazine Award in the personal service journalism category. He has written cover stories on Apple, IBM, Microsoft, Intel Sun, and numerous other topics including bogging. Marketing Computers regularly ranks him among the top five most influential technology journalists in the country.
Kirkpatrick has appeared frequently as a technology industry expert on CNN and PBS. Working with other FORTUNE editors, he developed and hosts Brainstorm, a multi-disciplinary conference which brings together global leaders to interact and discuss the future. The conference, first held in 2001, takes place annually in Aspen and is produced in partnership with the Aspen Institute.
Kirkpatrick has a B.A. in English from Amherst College, and attended art school for two years.
Abbey Klaassen
Neeraj Kochhar
Kochhar is also responsible for the growth, management, retention and satisfaction of a portfolio of key accounts, leading the conception and execution of all search-based marketing communications initiatives. Working alongside SMG Search SVP/Managing Director Steve Governale, Kochhar and his team at SMG Search ensure a seamless search offering to all clients.
Prior to joining SMG Search, Kochhar had been Director of Media Technology & Search for Mediacom's Beyond Interactive. Kochhar, 35, began his career in digital marketing at DoubleClick in 1998, where he worked in a variety of roles for close to six years.
Richard Kosinski
He is a recognized industry expert in online advertising and marketing and has been a guest speaker at numerous conferences including Forrester's Finance Forum and Source Media's Financial Services Marketing Symposium. He began his career at Procter & Gamble.
Sion Lenton
His most recent project was setting up the dev team for TruSim, the serious games division at Blitz. In addition he worked on the 3 Burger King games in a support capacity. He brings a wealth of game development experience having worked as a Producer/Manager on such titles as Club Football, Dragon Empires, and Micro Maniacs.
Main Responsibilities of the Position:
Responsibilities include business development, client liaison and project management as he works to ensure that the company's high quality standards are adhered to, while also ensuring that Blitz stays at the forefront of games development
Most Recent Projects:
Burger King - Sneak King, Pocket-Bike Racers & Big Bumping - (XBOX & XB360) Club Football 2005 - (PS2,PC & XBOX) Club Football - (PS2 & XBOX)
Previous projects of interest that should be noted:
Dragon Empires - (PC) MMORPG Large team and long development period
Club Football / Club Football 2005 - (PS2,PC & XBOX) 24 different officially branded version of the game for each platform. Almost 100 individual boxed titles in the series
Length of time in the Industry - 9 years
Length of time at Blitz Games - 2 year 3 months
Number of Games worked on - 108 titles
Names of Games worked on:
Brian Lara Cricket - (PS1)
Micro Machines - (N64)
LMA Football Manager - (PS1)
Micro Maniacs - (PS1)
Dragon Empires - (PC)
Club Football - (PS2 & XBOX)
Club Football 2005 - (PS2,PC & XBOX)
3 Burger King Games - 1st XB360 titles worked on and first on-line 'Live' titles.
Steven Levy
My stuff has appeared a wide range of publications including The New Yorker, The New York Times Magazine, Harper's and Premiere. I've been a contributor to Wired since its inception. Before focusing on technology, I wrote about a variety of subjects: I was a rock critic at weekly papers (I interviewed Bob Marley and Bruce Springsteen, though not together), covered sports, and tackled other subjects ranging from a shot-by-shot analysis of a scene from "Millers Crossing" to the New York Times wedding announcements.
I grew up in Philadelphia, where my heart was broken by the Phillies (nothing changes), and went to Central High School and Temple University there. Then I got an M.A. in literature at Penn State. (I was chosen to receive the first Distinguished Alumni Award from the English Department there, something no one in Happy Valley would have predicted during my time there.) Now I live in New York City and western Massachusetts with my wife, Pulitzer Prize-winning journalist and author Teresa Carpenter, and our teenage son.
In January 2001 I published Crypto, a full-length book that tells the fascinating - and important - story of the revolution in cryptography. The publisher is Viking, and David Kahn, who is the master historian in the field, called it "Cryptography's Soul of a New Machine." The reviews were great. (For instance Ben Hammersley of the Times of London wrote, "Crypto is a triumph. I urge you to read it... To combine science and political intrigue and make it a compulsive page-turner is a good trick but to make it essential reading for the age as well is a mark of brilliance."
Jessica Lilie
Bob Liodice
Bob holds bachelor degrees in accounting and management and an M.B.A. in finance from New York University.
Andrew Markowitz
Andy has been involved in the on-line industry since 1998. He joined Kraft Foods in 2000 and has served as the e-Commerce marketing lead for both the Desserts and Post Cereals businesses. Prior to joining Kraft, Andy worked at Send.com, the on-line gift company, as well as Dentsu Corp., Ammirati & Puris, and Lintas.
Jason McKay
Prior to joining SONY Electronics, Mr. McKay was employed at the Hewlett-Packard Corporation. At HP, he helped to build and manage the B2B online demand generation efforts for their direct business. He also managed the strategic alliance relationship with CNET, AOL, Yahoo! and MSN.
Mr. McKay received his B.S. in Marketing from the University of Colorado.
Gordon McLeod
Prior to joining Dow Jones, Mr. McLeod spent six years at Time Inc., most recently as general manager of Time Inc. Interactive, where he had oversight of the Web sites for more than 80 Time Inc. magazines. From 2003 through 2005, he was president of Sports Illustrated's Web sites, including the flagship SI.com, and SI Picture Sales. Mr. McLeod first joined Time Inc. as vice president and general manager of Parenting.com and ParentingTV where he led the launch of the site and the creation of parenting news segments for cable, broadband and out-of-home.
From 1997-2000, Mr. McLeod served as senior vice president and executive producer for Grey Entertainment, a division of Grey Advertising. At the CBS Television Network, he was creative director for CBS News from 1993-1996, leading all image, promotional and trade advertising for the news division. He co-founded and operated Grisanti-McLeod Inc., a strategic and creative agency focused on entertainment and political clients, from 1989-1992.
Mr. McLeod has a master's degree in public policy from Harvard University and a bachelor's degree in political economy from the University of California, Berkeley. He currently serves on the Boards of the Online Publishers Association (OPA) and FiLife, a personal finance web startup that is a joint venture between Dow Jones and Interactive Corp (IAC).
Scot McLernon
Over the last 12 years Scot has built and led three different and very successful web advertising sales teams with the last two of those years dedicated to CBS Interactive. Scot's sales teams have frequently been cited by Forrester for highest revenue per sales person, four years in a row while at CBS MarketWatch won "best business and finance site to advertise with" and have won the acclaimed ASPY award as Best Overall Sales Team on the web. (The ASPY group is made up of over 100 agency votes)
Throughout his career Scot's been touted as an industry thought leader and evangelizer that's constantly pushed the webs advertising capabilities. In 2000 he introduced day-part advertising to the web. In 2001 he publicly (and controversially) de-emphasized the value of reported clicks in a campaign. In 2002 amongst the ad recession, McLernon created the At Work Brand Network - a group of like publishers and competitors built to rival the size and reach of the major portals. In 2003 he was a founder of the Seller's Forum where twice-a-year over 30 of the top brands sales VP's share and work out industry issues for a day in an open but moderated forum. In 2004 McLernon co-founded the Bay Area Interactive Group (BIG) which remains focused on educating and networking the bay area's interactive marketing community.
The sale of MarketWatch to Dow Jones was quickly followed by an offer to come back to the CBS family, this time to bring all seven properties within the CBS portfolio under one roof and one sales manager, now known as CBS Interactive. Since then Scot and his sales teams have brought to the web the re-launch of CBS news.com as a cable by-pass, CBS.com as an actual entertainment hub where one can view 13 network shows as well as original web only programming, and last but not least, what has now become almost an annual weekday work stoppage estimated nationally each year at approximately 3 billion dollars - the online streaming of all 32 college basketball games during the early rounds of March Madness.
Scot was recently given an industry achievement award by DMG World Media through the adtech advisory board. "The only one of its kind in the industry, this "Industry Achievement" award honors the long-term dedication and consistent outstanding service to online marketing by individuals".
Despite all of the above, Scot's greatest sense of pride comes from the hundred plus sales and sales operation hires he's made that have held successful positions within the industry. Scot is a frequent speaker at industry events, writes occasionally in industry publications and is often quoted about various industry related topics. He's an active board member of the Interactive Advertising Bureau (IAB), is a founding member of the Online Publishers Association (OPA), a founding Director of the Bay Area Interactive Group and sits on several advisory boards.
John Mellor
From 2002 to 2003, Mr. Mellor was Senior Vice President of Marketing and Business Development for Frontline Educational Products, LLC, a direct marketing company. From 2000 to 2002, Mr. Mellor was Senior Vice President of Corporate Development for RichFX, Inc., an online visual merchandising and marketing service provider. Mr. Mellor co-founded and also served as Senior Vice President of Strategy and Business Development for Viewpoint Corporation (a Computer Associates company), a provider of visual marketing technology and services. Mr. Mellor holds a B.S. in Mechanical Engineering and an M.B.A. from Brigham Young University.
Jonathan Mendez
Jonathan has provided online marketing strategies to world's leading businesses including Amazon.com, Ameriprise, Disney, Citi, H&R Block, IBM, Intuit, Microsoft, Monster.com, Sears, T-Mobile and many others. He is an expert in using targeting, personalization and testing to increase performance in online customer acquisition, lead-generation, brand value, media performance and engagement.
Judith Meskill
Scott B. Meyer
From 2000 until joining NEMG, Scott was a Vice President at New York Times Digital, and the General Manager of the company's flagship website, The New York Times on the Web (www.nytimes.com). Before joining The New York Times Company, Scott was with Multex.com (which was acquired by Reuters in 2003), where he was Vice President and General Manager of its business-to-consumer division. Scott was previously a consultant in the New York office of The Boston Consulting Group and worked in investment banking for Merrill Lynch & Co.
Scott holds an A.B. in Public Policy and American Institutions from Brown University, where he was a winner of the Rouse Prize for Economics and was selected as a Taubman Intern. He holds an M.B.A. from Harvard Business School and is a Board Member and former President of the Harvard Business School Club of New York.
Jeff Minsky
With over 15 years of media planning experience (at DeWitt Media, OgilvyOne, RappCollins, and OMD Digital), Jeff has expertise in print, television, radio and out-of-home media. Over the past ten years, Jeff has been a pioneer in the world of interactive media and marketing, having executed the first large Search buy in 1995
In 2001, Jeff joined Omnicom?s Direct Marketing company, RappCollins as Media Director stewarding projects for New Power Company, SBC Communications and Royal Philips Electronics. In 2003, Rapp Collins merged with three other Omnicom Digital Media groups to form OMD Digital.
From 2003 - 2005 Jeff was East Coast Media Director for OMD Digital growing OMD Digital into one of the top 3 Digital Media companies with accounts such as GE, Cingular, and Absolut Vodka.
Andy Monfreid
Prior to Lotame, Andy spent 6 years at Advertising.com beginning in 1999. As an early employee who opened the New York office, Andy helped establish Advertising.com as the premier 3rd party network online. Andy saw the need for monetization tools for publishers and more advanced targeting for advertisers while he was consulting after his employment from Advertising.com. Many social media websites were not capturing crucial data to drive better results for advertisers.
Lotame has grown to 20 employees, and is based in Elkridge, MD. In the coming months, Lotame is opening an office in New York and Los Angeles. The company has completed its first round of venture funding in May 2007.
David Moore
Mr. Moore has led 24/7 Real Media's growth from start-up to its current position as a leader in interactive marketing. He is a respected industry veteran with over 20 years experience in new media property development. Throughout his career, he has consistently distinguished himself as a pioneer and leader. When the bubble burst on the dotcom industry, taking his company with it, Mr. Moore was determined that his company would survive. He held true to his vision that if his company survived it would emerge stronger, with a larger market opportunity and fewer competitors. With a series of bold moves, he succeeded.
Mr. Moore is a compelling speaker and seasoned executive with expertise in all facets of the online advertising industry. Mr. Moore currently serves as an Executive Committee and Board member for the Internet Advertising Bureau. Throughout his career, Mr. Moore has held positions at companies such as Turner Broadcasting and Viacom. He co-founded Petry Interactive, which eventually became 24/7 Real Media.
Brian Morrissey
Tim Murphy
Jack Myers
Myers Publishing provides business-to-business and consumer research services to the media and advertising industries. Jack Myers Media Business Report research and publications and Myers' economic forecasts, trend reports, Emotional Connections® consumer research studies and JackMyers.com® website are recognized as "The Voice of the Marketplace."
Jack established his leadership reputation at CBS Television, where as Director of Marketing and Business Development he successfully built the television industry's first multi-platform integrated marketing initiative and unsuccessfully advocated that CBS invest aggressively in the infant cable television industry. Subsequently, over a twenty-year consulting career, Jack served as strategic advisor to virtually every cable and broadcast network and major media company, several major regional and national marketers, many ad agencies, interactive media developers and a cross-section of television producers and studios. He began his career with the outdoor division of Metromedia and was sales manager at ABC's flagship FM station, WPLJ in New York
In 1995, Jack was asked by President Clinton to lead a delegation of advertising executives to the White House Conference on Children's Educational Television. He has co-produced six broadcast network primetime specials with advertiser funding support.
Jack is a Board Member of the Newhouse School of Communications at Syracuse University, serves on the Advisory Board for the Steinhardt School at New York University, is a member of the Academy of Television Arts & Sciences, and serves on the boards of several charitable organizations. He is the author of two other books: Adbashing, published in 1993, and Reconnecting with Customers: Building Brands and Profits in The Relationship Age, published in 1998.
Tim Napoleon
Peter Naylor
Mr. Naylor brings nearly 15 years experience in the Internet, magazine and radio advertising sales industries. Prior to joining iVillage in April 2002, he served as Vice President of Sales, Eastern Region/National Agency Relations, for Terra Lycos, a leading portal. While there, he oversaw a staff of 32 across 5 offices and had responsibility for sales marketing, trade marketing and overseeing agency relationships.
Previously, he served as Eastern Sales Director for Wired Digital Interactive, an online pioneer of commercial publishing on the Web. While there he grew monthly sales from $80,000 to $1.6 million. He has also held advertising sales positions with Vanity Fair and Spin magazines and at radio stations WSSH in Boston and WSRO in Marlboro, MA.
Mr. Naylor serves on the Boards of the Internet Advertising Bureau, 212 - a New York interactive media trade association - and Goodwill Industries of New York and New Jersey.
He holds a Bachelor of Arts degree in Economics and English from Denison University in Ohio.
Kathleen Olvany-Riordan
Kraft's Digital Marketing and CRM programs were the first of their kind among consumer packaged goods companies. Ms. Riordan and her team leverage the power of over 70 world class brands to deliver unique marketing programs that build consumer relationships and brand loyalty among Kraft's most valued consumers. Kraftoods.com is the number one consumer website among all food manufacturers, Kraft food & family/what's cooking magazines with of circulation 15MM are the second largest in NA, Nabiscoworld.com, Postopia.com and Kraft's email marketing and online advertising have all been cited as best in class for digital marketing.
Kathy joined the Media and Advertising department of General Foods in 1984. She held several Director and Managerial positions in Kraft's Media Services group and has overseen Media Planning, Media Buying, Media Research and Emerging Technologies during her career at Kraft.
Ms. Riordan is the recipient of numerous industry and company awards for Marketing including the Kraft President's award for significant long term contributions to innovation and growth, two Philip Morris Chairman's awards and AdWeek/Brand Weeks' Presidents award.
She graduated from Boston College with a degree in Art History and Communications and serves on several community and industry boards.
Mark Read
Mark worked at WPP between 1989 and 1995 at the parent company and also at Ogilvy & Mather and Hill & Knowlton in London. Prior to rejoining WPP in 2002, he was a Principal at the consultancy firm of Booz-Allen & Hamilton where he worked in the media and marketing areas for clients such as Universal, Viacom and the BBC. He subsequently founded and developed the company WebRewards in the UK prior to its acquisition by Bertelsmann AG.
He has a degree in Economics from Cambridge University, was a Henry Fellow at Harvard University and has an MBA from INSEAD.
Rob Reilly
Peter Rivera
Prior to joining AOL in 2003, Rivera spent six years at Modem Media (www.modemmedia.com), and served as vice president, managing director and executive creative director of the company's San Francisco office. There he supervised all creative output of this office, including online advertising, website design, new business development, analytics, and client services. Along the way, he did work for blue-chip companies such as Sprint PCS, WeightWatchers, General Electric, AT&T, Intel, UBS, and Citibank.
Rivera is an advocate for the value of strategic design, and is a key driver in defining the creative vision for AOL's next generation of user experiences. His philosophy is that aesthetics and user-centered function have a strong place in making new markets and that AOL is just now asserting its place among companies that invest in design as a strong differentiator, especially as it relates to the unique media and programming offerings of AOL.
Rivera has received a number of industry awards. Highlights include a Cannes Gold Cyberlion, an Emmy for LIVE8, a Gold ad:tech Award, and a Gold DMA Echo Award.
David Roman
David is the recent recipient of the Creativity 50 award to honor those most influential creatives in the year 2006 for the work he's done spearheading the HP advertising and marketing campaign. HP has also won the 2006 Advertising Age Campaign of the Year award based on the success of HP's "The Computer is Personal Again" campaign.
David graduated in Architecture and Industrial design from the Queensland University of Technology (Australia) after starting his architectural studies at the Polytechnic of Torino (Italy). He also pursued executive MBA studies at INSEAD in Paris.
David lives in Saratoga, CA with his family, enjoys biking and is an avid skier.
Burt Rosen
David Rosenblatt
Prior to this role, David served as President of DoubleClick Inc, with operational as well as management responsibility for all of the company's business units.
David joined DoubleClick in 1997 as part of the initial management team, where he was instrumental in growing the company's technology division to be a leading player in the industry. During his tenure he has held several executive positions as well as the responsibility for overseeing the success of several mergers and acquisitions.
Prior to joining DoubleClick, Rosenblatt spent several years at S.G. Warburg & Co, in Hong Kong, London and New York, where he was responsible for advising on mergers, divestitures, IPOs and other strategic transactions for international and domestic clients. In addition, Rosenblatt was responsible for the design and implementation of Omnipoint Communications' online content products as part of Omnipoint's Fall '96 rollout of PCS, the wireless telephone service.
Rosenblatt earned his MBA from Stanford Graduate School of Business and graduated Magna Cum Laude from Yale University with a BA in East Asian Studies. He is proficient in written and spoken Chinese.
Randall Rothenberg
Before assuming leadership of the IAB in 2007, Mr. Rothenberg was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm's chief marketing officer.
Prior to Booz Allen, Mr. Rothenberg spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age, and he continues to blog on the subject at www.randallrothenberg.com. Mr. Rothenberg is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.
Mr. Rothenberg received an undergraduate degree in classics from Princeton. He and his wife, Susan Roy, live in New York City and Shelter Island, N.Y.
Bill Rusitzky
Dee deVries Salomon
Ms. Salomon brings over fifteen years of experience to the position from her tenure in the fashion and publishing worlds. She joined CondéNet in April of 2003 as Senior Vice President and Managing Director of STYLE.COM and was instrumental in the launches of MEN.STYLE.COM in 2005 and Flip in February 2007.
Before joining STYLE.COM, Ms. Salomon served as Senior Vice President of Marketing and Corporate Communications at Anne Klein where she was responsible for successfully revamping the company's brand. Prior to that, she worked for six years at Donna Karan International (DKI) where she served as Senior Vice President of creative services and advertising. Before DKI, she was with Condé Nast Publications, working as fashion director on the business side for House & Garden and Condé Nast Traveler.
Ms. Salomon graduated from UC Berkeley and attended the Ecole Chambre Syndicale de la Couture.
Brad Santeler
As the Director of Media and Relationship Marketing, Brad oversees a department of professionals whose role is to develop, implemented and steward innovative and integrated media plans and relationship marketing programs for North America. The team takes a communication neutral approach that incorporates on-line media, traditional media, out-of-home and emerging digital channels. The department oversees and manages many agency relationships, including our media agency Mindshare (including: The WOW Factory, Interaction and the Multi-Cultural group).
Brad is also actively involved within the media and online advertising community through participation in industry organizations. He is the K-C member rep for the ANA and the Marketing Leadership Council's Advertising & Marketing Roundtable and serves on the Advisory Board for Ad:Tech. He is a frequent speaker and/or panelist at industry events.
Prior to joining Kimberly-Clark, Brad worked at the Chicago office of J.Walter Thompson in their media department.
Tim Schigel
Garrick Schmitt
Garrick specializes in developing intuitive Web-based experiences for both consumers and businesses. Most recently, Garrick lead major initiatives for one of the world's largest eCommerce websites; redesigned several specialty retailers; and lead the development of a new product for a leading mobile game distribution company. He also leads an in-house innovation team at Avenue A | Razorfish that is focused on next-generation consumer applications and technologies, including social media, viral messaging, mobile applications and IPTV. The group most recently launched Smartpox.com, a mobility-based online community and viral messaging application, and Mobile Media On Demand (MMOD), a publisher's tool for audio, video and podcasting content.
Garrick is actively involved in the Experience Design community. He has taught "Introduction to Interaction Design" in the Art Center at Night program in San Francisco and has spoken widely at a number of conferences and forums, including the IA Summit, ad:tech, the AIGA's INTERaction | interACTION series at the California College of Arts and Crafts (CCAC), BayCHI, InternetWorld and various other AIGA events in San Francisco. Garrick has also been profiled by Design Interact, a publication of the Communication Arts Network.
Prior to joining Avenue A | Razorfish, Garrick developed localized broadband content at Cox Interactive Media for Excite @Home and worked on early search and directory services for CNET's Search.com and Snap.com, a media portal that later became NBCi.
Garrick holds a B.A. in English Literature with a concentration in Cinema Studies from the University of Illinois, Urbana-Champaign.
Rob Shepardson
As a founding partner at SS+K, he heads up the agency's efforts on behalf of the Obama for America campaign, the Bill & Melinda Gates Foundation, the Lance Armstrong Foundation and Anheuser-Busch. He has provided communications counsel to Dell, United Nations Development Programme, Nike Foundation, MTV Networks, Microsoft, the ONE Campaign, Fannie Mae Foundation and American Express.
Earlier in his career, Rob worked at the Sawyer Miller Group, where he advised several presidents [Ecuador, Bolivia, Panama + Colombia], presidential candidates and political parties. During that time he helped secure U.S. support for Colombian President César Gaviria's dismantling of the Medellín drug cartel.
He is a member of the Council on Foreign Relations, and serves on the Advisory Board of the Enterprise Foundation of New York [a non-profit corporation that builds low-income housing in U.S. cities]. Rob is an adjunct at Columbia University's Mailman School of Public Health, where he teaches health advocacy.
Rob has a Master's degree in Public Policy from Harvard University's John F. Kennedy School of Government, and a BA in government and biology from Franklin and Marshall College, where he was an All-American quarterback.
He and his wife Jane are raising three children in Westchester. If he had spare time, he'd garden and finally learn Spanish.
Karl Siebrecht
Prior to joining Atlas, Karl was a manager at Bain & Company, a strategic consulting firm in Boston, MA. While there, his primary area of focus with clients was strategic marketing and private equity transactions. He holds an MBA from the Amos Tuck School at Dartmouth College, and a BA in Economics from Duke University.
James Spanfeller
Spanfeller joined Forbes.com in 2000, and since then has helped build the company into the No. 1 business site in the world. Under his leadership, Forbes.com revenue and traffic have experienced triple-digit growth year over year for the past three years. In May 2005, he oversaw the launch of ForbesAutos.com, the only online site dedicated to the luxury automotive buyer.
In 2006, BtoB Media Business named Spanfeller "Top Innovator in Business Publishing", as part of their Top Innovators in Business Publishing awards and he was inducted into min's first-ever Digital Hall of Fame. Also in 2006, Forbes.com rose from #7 to #4 in BtoB magazine's annual "Media Power 50" list.
In 2005, BtoB Media Business named Spanfeller "Top Interactive Executive for General Business Publishers", as part of their Top Innovators in Business Publishing awards and BtoB, named him one of their "Top 25 Newsmakers". In October 2003, MIN Magazine called him one of the industry's standout media executives in its annual "21 Most Intriguing People" issue.
Prior to joining Forbes.com, Spanfeller was President of the Consumer Magazine Group of Ziff Davis Media, Inc. Previously, he was Publisher of Inc. magazine and also held senior positions at Playboy Enterprises Publishing Group and Newsweek.
Spanfeller is currently Chairman of the Board for the Interactive Advertising Bureau (IAB), having served as Vice-Chairman in 2005 and is actively involved in the Online Publishers Association (OPA). In 2006 he was named to the Board of Freedom Communications, Inc. He served on the Board of Directors of the Magazine Publishers Association, 1999-2000. Spanfeller received a B.A. in English Literature from Union College.
He lives in New York City with his wife, Peg, and their three daughters.
Tim Spengler
Tim joined Initiative in 1993. Under his direction, the company has developed a number of breakthrough media executions for clients, including America Online's groundbreaking "Running Man" activation, bringing the company's ubiquitous brand icon to life in numerous high profile entertainment and sports properties. The Running Man's integration into baseball's World Series has been called "one of the industry's most powerful and seamless brand placements to date." Other stand-out work includes developing The Home Depot's exclusive marketing agreement with "Trading Spaces" on TLC, widely recognized as the model for future cross platform partnerships between brands and content. Tim also played an integral role in maximizing the value of The Home Depot's Olympic athletes' initiative by executing specific placements around Home Depot's Olympians during NBC's coverage of the 2002 Games in Salt Lake. The work was awarded the New York American Marketing Association's silver EFFIE award for advertising effectiveness.
Tim is also one of the industry's leading spokespeople. He acts as Initiative's voice on broadcast media issues and is frequently called upon by industry trade, business and consumer press to share the company's insights and viewpoints. For the past five years, he has been ranked among the top five in Advertising Age's annual "Media Talk" survey, which tracks the most-quoted executives in the industry. In 1997, he was selected as a member of the "Hollywood: Next Generation" group by the Hollywood Reporter. In 2000, Tim was honored as a "Media Maven" by Advertising Age, and that same year, he was named the "Media All-Star" in national broadcast by Mediaweek. He is a member of the 4As National Broadcast Committee and sits on numerous industry panels.
Prior to joining Initiative, Tim worked in New York for Lowe and Partners and NW Ayer for a wide array of clients across various sectors including corporate, retail and financial services.
Tim is a graduate of Washington University in St. Louis, Missouri, where he received a Bachelor of Arts in political science with a minor in business. He is married and resides with his wife and their three young children in Connecticut.
Chad Stoller
Prior to his work at Organic, Mr. Stoller spent 13 years at Arnell Group in various roles, including director of communications solutions, and was responsible for branded entertainment, new media, branded gaming, and marketing alliances. He has developed a series of award-winning programs, including the Cannes Lion winner "Terry Tate: Office Linebacker" for Reebok and Jeep Evo 4x4 for DaimlerChrysler. Mr. Stoller is also a regular contributor to Organic's blog, Three Minds, at http://threeminds.organic.com.
Audrey Sudran
A media and advertising industry veteran, Audrey has overseen the strategy and cross-channel media integration for a broad array of leading brands. Prior to Beyond Interactive, Audrey served as Vice President, Media at MarketSource IMS (now MS3 Marketing). During her seven-year tenure, she developed and executed digital media, CRM strategies and Integrated Equity Partnerships designed to engage consumers at multiple touch points and to deliver a positive ROI. While at MarketSource IMS, she received Johnson & Johnson's Bellringer Marketing Excellence Award in the Innovative New Media category. She was also part of a team that took home the 2006 PROMO Magazine EMMA - the premier accolade for outstanding entertainment tie-in promotions in the best Video Game Entertainment category for their work on Castrol SYNTEC Need for Speed: Most Wanted video game integration program.
Before MarketSource IMS, Audrey sat on the client side as Media Manager at AT&T and Schering-Plough HealthCare Products Advertising Corporation. At AT&T she oversaw more than $355 million in broadcast purchases for both the general and Hispanic markets. Audrey also headed AT&T's partner program with the hit TV show, Who Wants To Be A Millionaire. As a result, AT&T received integrated exposure through TV, Internet and Print components as well as the highly visible "Phone a Friend" Lifeline. While at Schering-Plough HealthCare Products Advertising Corporation, Audrey managed, planned, negotiated and optimized upfront and scatter purchases for Network, Syndication, Cable and Spot TV purchases as well as developed daypart usage strategies to more effectively reach the brands' target audiences.
Her background also includes media positions at DDB Needham Worldwide, Gaynor Media Corporation, Lawrence, Charles Free and Lawson and RKO Radio Networks.
Audrey's strong community involvement, including her positions as President of the South Brunswick Citizen's Police Academy Association, Chairperson for the South Brunswick Community Consortium School Safety Sub-Committee and Secretary and Committeewoman for a local organization led to her honor of receiving the 1999 National Citizen of the Year Award.
She holds a Bachelor of Science, Commerce, Marketing from Rider University and lives in Kendall Park, New Jersey with her husband Scott and her son Andrew.
Bill Tancer
Tancer is a frequent guest on CNBC, and has been interviewed on MSNBC, NPR, Dow Jones Marketwatch, CNN Radio and CBS Radio. Bill speaks frequently as a keynote and main agenda speaker at industry events such as Web 2.0 EXPO, Searchnomics 2007, J.P. Morgan Global Internet Conference, Columbia Business School Innovative Marketing Conference, Shop.org, Internet Retailer, Search Engine Strategies, E-tail, Ad:tech and PhocusWright. Tancer also writes a weekly column for Time magazine (TIME.com) entitled "The Science of Search."
Kevin Tate
Rishad Tobaccowala
Prior to his current roles, Tobaccowala was the founder and President of SMG Next, the first and most comprehensive futures practice in the media industry. The development of SMG Next resulted in the launch of several successful practices for SMG (for whom he is a board member) including: SMG Play, the first company to leverage videogames as a marketing platform; word-of-mouth practice Reverb; and Digits, a leader in mobile marketing. The TV 2.0 practice he developed focuses on the future of consumer engagement with video marketing messages. Tobaccowala was also responsible for developing SMG Search, which specializes in leveraging search applications in new ways for leading spenders in the category, including General Motors.
Before conceptualizing SMG NEXT, Tobaccowala was president and founder of SMG IP, the digital and interactive arm of SMG. As such, he played a central role in shaping the agency, which was selected by Media magazine as both 2002 and 2004 Interactive Agency of The Year.
Tobaccowala has over 25 years of marketing and strategy experience across a wide spectrum of clients and companies. He was named by Business Week as one of the top business leaders in 2005 for his pioneering innovation, and TIME magazine once dubbed him one of five "Marketing Innovators." He was appointed to Advertising Age's Interactive Hall of Fame; named Adweek's 2000 Media All-Star for Interactive Media; dubbed OMMA magazine Media Strategist All-Star for 2005; and named one of 2005's Best Leaders by BusinessWeek. He has written for (or been featured in) a host of news outlets, including Point, Business Week, Fortune, Fast Company, MSNBC and Slate and Context.
In addition to the PGM board, Tobaccowala serves on the board of directors of leading behavioral marketing firm Revenue Science, the next generation search company Snap (an Idealab Company) and the Berlin School of Creative Leadership.
Tobaccowala holds a bachelor's degree in mathematics from the University of Bombay and an M.B.A. from the Graduate School of Business at the University of Chicago.
David Verklin
David is a recognized leader in the media industry. Prior to joining Canoe Ventures, David was CEO of Aegis Media Americas, one of the fastest growing companies in the industry with capitalized media billings approaching $7 billion annually. He was at the forefront of revolutionary changes, including the unbundling of the media services agency and creating a 360 degree service offering for media agency clients. In 2007, David reinvented the agency model by integrating on and offline marketing services with the merger of Carat Fusion and Carat USA into one operating company resulting in the largest fully integrated on/offline agency in the world.
David currently sits on the Board of the American Advertising Federation and the Ad Council, and is a Director-at-Large for the American Association of Advertising Agencies. Additionally, he serves on the Board for the New York Multiple Sclerosis Society and the Board of Advisors for The Power of Peace. David has also been honored with the UJA Federation's Global Leadership Award for his professional and philanthropic achievements. Previously, he served as Media Jury President at the Cannes Advertising Festival, the advertising industry's most prestigious creative awards. During his career, David has been recognized as a Mediaweek All Star, Ad Age Media Maven and was inducted in the AAF Hall of Achievement. Writing about David, Ad Age asks the question, "?is there a single other human being who has been as much of a leader, visionary, a force for change and a voice of optimism in the media and marketing industries over the last 15 years?"
David is one of the most frequently quoted experts on the media business in the United States. You'll see his name often in Advertising Age, The New York Times, Business Week, The Wall Street Journal, as well as hear him as an analyst on radio and television networks, including ESPN, Fox Business and CNBC.
David began his career at Young & Rubicam, New York and helped create Hal Riney & Partners in San Francisco, first serving as its Media Director and later as its Managing Director. Under his leadership, Hal Riney grew into one of the largest privately-held advertising agencies in the United States. David is a graduate of the University of Virginia. He lives with his wife and their three children in Connecticut. David's book, "Watch This, Listen Up, Click Here" was published by John Wiley and Sons in 2007.
Prior to joining DoubleClick, Robert consulted for financial institutions, working to streamline customer acquisition and management through process redesign and technology solutions.
Robert earned his B.S. from Cornell University in Operations Research and Industrial Engineering. He later continued his education at New York University studying Marketing Strategy and Branding.
Carole Walker
Prior to Masterfoods, Carole was Director of Digital Communications, Advertising and CRM at Kraft from 2001 to 2005. In 1994, Carole joined Nabisco, Inc. and served as Media Director and Director of Print Services. Carole started her career at DMB&M and Young & Rubicam working in both marketing research and media services supporting companies such as US Army, Whitehall Robins, Procter & Gamble and M&M Mars. Carole has earned numerous Effie's, Gold MIXX for CRM, Silver Anvil awards in Public Relations, Media Education, and the Nabisco President's Commendation for effectively translating marketing intelligence into media plans. She serves on the Executive Board of the BPA and is a former Chairman of the BPA board of directors.
Carole lives in New Jersey with Andrew and her children, Rachel and Brandon.
Michael Walrath
Rip Warendorf
Matthew Wasserlauf
For the past three years under Wasserlauf's leadership, Broadband Enterprises has been servicing its clients through the sales of online advertising, syndicated programming, original online programming and VINDICO, the company's own created research tool, making Broadband Enterprises one of the few full-service broadband companies.
Prior to forming Broadband Enterprises, Wasserlauf spent four years as the VP of Sales at The Feed Room. Under his guidance, Wasserlauf help created millions in advertising revenue and help lay the foundation for the streaming video advertising industry today.
Prior to joining The Feed Room, he spent a year as the Director of Sales for CBS.com. During his tenure Wasserlauf delivered over $10 million in revenue for cbs.com. He also pioneered sales; selling websites including "The Late Show with David Letterman" and "Survivor."
In 1999, he completed his MBA from the University of Chicago Graduate School of Business and graduated Indiana University in 1991 with a B.S. in marketing.
Wasserlauf resides in Haworth, N.J. with his wife Dara and his two sons, Zachary and Theo.
Jacob Weisberg
Melanie Wells
Before joining Forbes, Ms. Wells spent five years as a business reporter and marketing columnist for the "Money" section at USA Today in New York. Prior to that, she was a writer and columnist at Advertising Age.
Ms. Wells has also contributed articles to The Wall Street Journal, Psychology Today, and Glamour magazines, among other publications. She is frequently invited to discuss business and marketing trends on TV outlets, including CNN, CNBC, Fox News Channel and ABC's "Good Morning, America."
Richard Williams
Richard is actively involved in the Manhattan Alumni Chapter of the Morehouse College Alumni Association and the Venus and Serena Tennis Academy in Los Angeles.
Richard graduated magna cum laude from Morehouse College with an Economics major and has a Masters of Business Administration from the Wharton School at the University of Pennsylvania. He is a member of Kappa Alpha Psi Fraternity, Inc and Phi Beta Kappa. Richard resides in Brooklyn, New York with his wife, Loren and daughter, Ava.
Dawn Winchester
As Chief Client Services Officer, Dawn founded and built the client services organization at R/GA. She has been with the agency since 1999 and is credited with maintaining its long-standing client partnerships.
R/GA, the agency for the digital age, serves Fortune 500 companies and world-class marketers such as Avaya, L'Oréal Paris, Nestlé Purina PetCare, Nokia, Subaru, and Verizon. R/GA builds brands by transforming the way people interact with them, creating engaging user-centric experiences that have the power to change customers' perceptions. Founded in 1977, R/GA has received the top creative awards for film, broadcast, and interactive.
Matt Wise
A pioneer and expert in the field of online marketing, Wise has used his entrepreneurial talents in both start-ups and established businesses. He most recently served as Senior Vice President of Account Services for Draft, the largest direct marketing and promotions agency in the United States.
Wise has also held senior management positions with LuckySurf, an entertainment and direct marketing company, Delphion, a spinout of IBM focused on global patent software, and Classified Ventures, an e-commerce company that runs Apartments.com, Cars.com, Homescape and co-branded solutions for 140 newspapers.
Wise received his Bachelor of Arts degree from the University of Iowa in Iowa City, and his Master of Business Administration degree in International Marketing and Finance from DePaul University in Chicago.
Tom Wolfe
Previously, Wolfe served as Vice President, Affiliate Relations, for Court TV, where he built the affiliate ad sales program designed to improve the negotiation position of Court TV in distribution deliberations, and to increase ratings using affiliate relationships. In November 2000, executives awarded him vice presidency ? the youngest in Court TV's history.
Beginning in 2003, Wolfe focused on two primary tasks: 1) negotiating IPTV distribution with AT&T, Verizon, and other telcos; and, 2) securing ideal channel placement for Court TV throughout the country.
Wolfe has been featured at several industry conferences, ranging from the 2001 Cabletelevision Advertising Bureau Local Sales Management Conference organization committee, to the Program Distribution panel at the 2005 Telco TV conference, to the "Frontiers of Cross-Selling" panel at the 2007 Interactive Advertising Bureau MIXX conference.
Wolfe embarked on his career by selling advertising for TCI Media Services, Inc. and Time Warner CityCable. He won several awards and sales incentive contests. He matriculated through Lehigh University in Bethlehem, PA, where he held senior management positions at the regional radio station and campus newspaper.
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