Chris Anderson took the helm of Wired in 2001 and has led the magazine to nine National Magazine Award nominations since, winning the prestigious top prize for general excellence in 2005, 2007 and 2009. He is the author of the New York Times best-seller, The Long Tail, which is based on an influential 2004 article published in Wired, and runs a blog on the subject at www.longtail.com. Chris published his new book, FREE: The Future of Radical Price, in July 2009.
He is also founder of Booktour.com, a free online service that connects authors on tour with audiences. He was named in April 2007 to the "Time 100," the news magazine's list of the 100 men and women whose power, talent or moral example is transforming the world. He previously was at The Economist, where he served as U.S. business editor, Asia business editor and technology editor. Chris' media career began at the two premier science journals, Nature and Science, where he served in several editorial capacities. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California at Berkeley.
Chairman and Chief Executive Officer
Tim Armstrong has served as Chairman and Chief Executive Officer of AOL since 2009. In December of 2009, he took the company public on the New York Stock Exchange. AOL serves over 200 million consumers a month and is one of the world’s biggest consumers brands.
Prior to joining AOL, Tim served as President of Google’s Americas Operations and served on the company’s operating committee. Prior to Google, he served as an executive of multiple Internet and media companies, including Snowball, Disney’s ABC/ESPN Internet Ventures, and Paul Allen’s Starwave Corporation. Tim also has started or co-founded multiple companies during his career including Associated Content (sold to Yahoo!) and Patch (sold to AOL).
He is a graduate of Connecticut College.
President, Global Sales Operations and Business Development
Nikesh Arora oversees all revenue and customer operations, as well as marketing and partnerships. Since joining Google in 2004, he has held several positions with the company. Most recently, he led Google's global direct sales operations. He also developed and managed the company's operations in the European, Middle Eastern and African markets and was responsible for creating and expanding strategic partnerships in those regions for the benefit of Google's growing number of users and advertisers.
With a background as an analyst, Nikesh's main areas of focus have been consulting, IT, marketing and finance. Prior to joining Google, he was Chief Marketing Officer and a member of the management board at T-Mobile. While there he spearheaded all product development, terminals, brand and marketing activities of T-Mobile Europe. In 1999, he started working with Deutsche Telekom and founded T-Motion PLC, a mobile multimedia subsidiary of T-Mobile International. Prior to joining Deutsche Telekom, Nikesh held management positions at Putnam Investments and Fidelity Investments in Boston.
Nikesh holds a master's degree from Boston College, an MBA from Northeastern University, both of which were awarded with distinction. He also holds the CFA designation. In 1989, Nikesh graduated from the Institute of Technology in Varanasi, India with a bachelor's degree in electrical engineering.
President, ESPN, Inc. and ABC Sports
Co-Chairman, Disney Media Networks
An ESPN and cable industry pioneer, George Bodenheimer was named ESPN’s fifth President in 1998, and as the company’s longest-tenured top executive has led an unprecedented period of growth for ESPN. George's path to leadership mirrors that of ESPN itself - with his sharp focus on creativity and cutting-edge innovation, his emphasis on always enhancing value for ESPN’s fans and business partners, and his conviction for teamwork. In 2003, he was also appointed President of ABC Sports, overseeing all the multimedia sports assets of The Walt Disney Company, and in 2004 he assumed the role of Co-Chairman, Disney Media Networks, encompassing strategic planning for Disney’s media assets.
As President of ESPN, Inc., he leads one of the world’s premier brands with over 50 business entities and counting - including six domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS, ESPN Deportes, ESPNU); 45 international television networks; ESPN, ESPN2, ESPNEWS and ESPNU HD (simulcast services in high-definition); ESPN Regional Television; ESPN.com; ESPN Radio; ESPN The Magazine and books; the ESPN Zones (sports-themed restaurants); and other growing new businesses including ESPN360.com (broadband), ESPN Mobile Properties (wireless), ESPN on Demand and ESPN Interactive.
Under his leadership, ESPN offers more leading platforms than any other media entity and has acquired a collection of rights unparalleled in scope. Recent major acquisitions including The Masters, the SEC, the BCS, golf’s British Open and tennis’s US Open were added to the stable highlighted by Monday Night Football, NBA, MLB, college football and basketball, World Cup Soccer and Wimbledon. The number of recent agreements and the unprecedented length underscore Bodenheimer’s focus on ESPN’s mission to serve sports fans.
As President of ABC Sports, he oversees one of the broadcast industry’s most comprehensive sports programming schedules, which is now branded “ESPN on ABC.” Among the premier programming is the NBA Finals, NASCAR, college football including the Rose Bowl, college basketball, World Cup Soccer, the Belmont Stakes, Little League World Series, the Indy 500 and more.
George’s vision has led to numerous company and industry-leading innovations in integrated sales and marketing, original programming, rights and business acquisitions, and new technologies, highlighted by ESPN’s state-of-the-art Digital Center in Bristol, a West Coast production facility in Los Angeles and, in conjunction with Disney, a Media and Ad Lab in Austin. He established an organizational structure with leaders focusing on six areas: content across all media, technology, international, sales and marketing, finance and administration.
He joined the company after college in January 1981 as a driver in the mailroom and rose through the ranks becoming Executive Vice President, Sales and Marketing, in 1996. He graduated from Denison University in 1980 with a Bachelor of Arts degree in economics.
Global Co-Executive Creative Director
Colleen DeCourcy was appointed to the global management team of Wieden+Kennedy in January 2013.
She joined W+K from Socialistic, a social media content and design shop she founded in 2010 and served as Chief Creative Officer and Chief Executive Officer. While at Socialistic, she won coveted accounts Red Bull and Fast Company, two of the leading content marketers in the world, and also led work for Showtime and GE.
Prior to Socialistic, Colleen was also the first Chief Digital Officer for TBWA Worldwide, setting the network’s global digital strategy and leading digital efforts for adidas and Pepsi. Her career has also included the roles of Chief Experience Officer at JWT NY and Chief Creative Officer at Organic, where she led creative on Chrysler, Jeep, and Dodge.
In January 2013 Colleen was named to Business Insider’s “Most Creative Women in Advertising” list. In 2006, she was named one of Advertising Age’s “Women to Watch.” She is also an outspoken critic of discrimination in the workplace.
She is based out of W+K’s headquarter office in Portland, OR.
President, Chief Digital Officer
Starcom MediaVest Group
A pioneer in digital media and a member of the Starcom MediaVest Group (SMG) global leadership team, Sean Finnegan focuses on driving the worldwide agency network’s digital strategy and practice. In addition, he is responsible for forging digital communications product, proprietary tools and technology applications, inclusive of social, search and mobile media for SMG. Further, he fosters leadership within those arenas by aligning global and regional goals, and by leveraging relationships with media partners around the world to the advantage of the entire network.
Before joining SMG, Sean was Chief Marketing Officer of Vibrant Media, a worldwide video advertising network. Prior to joining Vibrant, he was the Chief Executive Officer of OMG Digital, a unit of Omnicom Media Group.
Sean is committed to mentorship and as such is involved in many online advertising industry groups and associations, such as the AAF, IAB, AAAAs Digital CEO Board, Google´s Agency Advisory Council and the Facebook Customer Council. He has also spoken at several recent conferences such as India’s GoaFest, The Cannes Advertising Festival, Federated Media’s CM Summit, WSJ “Digital Download” and the AAF National Conference. Over the span of his 15 year career, he has been inducted into the AAF Advertising Hall of Achievement, named an Advertising Age Media Maven, a Media All-Star for Mediaweek Magazine, a MediaPost All Star, one of min magazine´s 21 Most Intriguing People, an inter national ist Magazine Agency Innovator and to OnMedia’s Madison Avenue “It” List.
He is also a proud co-founder and board member of the Tom Deierlein Foundation, an organization dedicated to helping needy families and children both nationally and internationally with their most basic living needs including medical care.
Chairman, Chief Executive Officer, Global Chief Creative Officer
Bob Greenberg has been a pioneer in the advertising and communications industry for over three decades. He leads the vision for R/GA, an agency that serves as the digital partner for Fortune 500 companies and world-renowned brands. R/GA embodies Bob’s philosophy by emphasizing the importance of integrated strategies, creative excellence, and innovative technology.
R/GA has become one of the most successful advertising agencies with a digital expertise, creating integrated marketing campaigns and experiences for blue-chip brands including Avaya, Barnes & Noble, L’Oréal Paris, Nike, Nokia, and Verizon. R/GA offers its clients a full range of communications services for the 21st century, including specialty practices in areas such as mobile, emerging platforms, retail, and brand design.
Under his leadership, R/GA has consistently been awarded for its unique creative and technical prowess and acknowledged by Advertising Age, Adweek, Fast Company, and Creativity as Interactive Agency of the Year on multiple occasions. In addition, in 2007, R/GA’s work for Nike+ was awarded a GRANDY at International ANDY Awards, the first time this honor was bestowed on a digital campaign. That same year, the project also took top honors across the industry’s most prestigious shows, including a Black Pencil at the D&AD, Best of Show at the One Show Interactive, a Grand CLIO, a Cyber Grand Prix and Titanium Lion at the Cannes Advertising Festival. Historically, the agency has earned more than 1,500 awards.
Likewise, Bob has won almost every industry award including the Academy Award, CLIOs, Cannes Lions, and the D&AD Black Pencil. Other awards include, Mayor Bloomberg’s “Made in NY” Award in 2008, BDA Lifetime Achievement Award in 2007, CLIO Lifetime Achievement Award in 2006, the Cooper-Hewitt National Design Award for Communications in 2003, and the Chrysler Award for Innovation in Design.
Bob serves on the boards of numerous schools and organizations focused on the importance of design and the creative process. He is on the Board of Directors of the Brooklyn Academy of Music, Dean’s Council Advisory Board of Tisch School of the Arts, ITP (Interactive Telecommunications Program), Parsons School, the Berlin School of Creative Leadership, VCU Brandcenter, and the American Association of Advertising Agencies.
Ashton Kutcher has made his mark on the big and small screens, both behind the camera and in front of it.
Ashton has starred in a variety of box office hits, including "What Happens In Vegas" with Cameron Diaz, "The Guardian" with Kevin Costner, "A Lot Like Love," the cult hit "Dude, Where’s My Car," and the Katalyst-produced movies "The Butterfly Effect," "Guess Who" and "Spread." He provided the voice for Elliot, the quick-witted mule deer, in the animated hit "Open Season." He most recently served as Producer as well as co-starring with Katherine Heigl in "Killers" for Lionsgate.
He gained recognition as Michael Kelso on the Fox/Carsey Werner hit comedy series "That 70’s Show," which aired for eight seasons. Through his production company, Katalyst Films, he served as the Co-Creator and Producer of MTV’s hit series "Punk’d" and the CW reality series "Beauty and the Geek." Katalyst has developed other major network television series, including the recent scripted series for the CW, "The Beautiful Life", and Tyra Banks co-production "True Beauty" for ABC. In 2008, Katalyst launched their digital media department and their animated web series "The Blah Girls," which can be found at www.blahgirls.com/. Other digital property credits include "Katalyst HQ" (www.funspace.com/katalysthq), "The Presidential Pledge" (http://vids.myspace.com/index.cfm?fuseaction=vids.individual&videoid=50632298), "24 Hours at Sundance" (http://24hoursatsundance.com/), and "End US Hunger" (http://www.youtube.com/watch?v=MubiaLoOiqY).
Ashton was born and raised in Homestead, Iowa. To finance the cost of his education as a bio-chemical engineer at the University of Iowa, he worked as a cereal dust sweeper at the General Mills plant in Cedar Rapids. After being discovered by a local model/talent scout, he moved to New York to pursue his interest in acting.
Global Chief Creative Officer
As Global Chief Creative Officer, Nick is responsible for the creative vision of R/GA, the New York-based agency for the digital age. He guides teams of visual designers, copywriters and experience designers as they create award-winning work for a many of Fortune 500 companies. He also ensures that R/GA stays true to the company’s unique legacy of collaboration between world-class creative and groundbreaking technology.
Nick’s background is extensive and diverse, spanning multiple marketing disciplines during 20 years at agencies in the United States and abroad. He began his career in branding and corporate identity and design before switching to advertising, and then ultimately, focusing on digital marketing.
Nick has won every major industry awards, including a Titanium Lion and Grand Prix Cyber Lion at Cannes, and a prestigious Black Pencil from D&AD. Three times he has been named in Creativity Magazine’s “Creativity 50”, a list of the world’s most influential creatives.
Senior Vice President, Corporate Marketing
As Senior Vice President, Corporate Marketing, Ann Lewnes is responsible for Adobe’s corporate brand and integrated marketing efforts worldwide. She drives the company’s corporate positioning, branding and identity, public relations, customer engagement marketing, and vertical marketing to ensure strong connections with customers and constituents. As champion of Adobe’s brand to employees and the community, she also oversees Adobe’s sales and internal communications, corporate affairs and community relations efforts.
Prior to joining Adobe in November 2006, Ann served as Vice President of Sales and Marketing at Intel Corporation. With more than 20 years of technology experience, she built global demand for the Intel brand from consumers, business professionals, and key computer channels. She managed the highly successful “Intel Inside” program and oversaw several groundbreaking campaigns, including Intel’s 386 SX campaign (the first-ever microprocessor campaign targeting PC end-users) and the launches of the Pentium® and Centrino® processor brands.
In 1997, Ann was named one of the top 25 women to watch by Advertising Age. In 2000, she was elected to the American Advertising Federation's Hall of Achievement.
She holds a bachelor's degree in international relations and journalism from Lehigh University and serves on the boards of the Association of National Advertisers and JumpStart, a nonprofit that provides support to families of autistic children.
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.
Managing Director, Global Brand and Agency Strategy
Jean-Philippe (JP) Maheu leads Twitter's global Agency Partnership and Brand Strategy teams. He joined Twitter through the acquisition of Bluefin Labs where he was the Chief Executive Officer of the leading SocialTV analytics company. Under JP’s leadership, Bluefin achieved remarkable sales traction with leading brands and strengthened its market leading position. Twitter’s acquisition of Bluefin Labs led AdAge to name JP as one of the eight great digital hires of 2012.
Prior to Bluefin Labs, JP served in executive leadership positions at Razorfish, Ogilvy & Mather, and Publicis Modem. He spent six years with Razorfish, where he ascended into the role of Chief Executive Officer for the last two years of his tenure, leading the vision, strategy, and growth of the company. Following Razorfish, he was the Chief Digital Officer of Ogilvy & Mather, where he was responsible for digital growth and innovation across the company’s operating units. More recently, JP was the Global Chief Executive Officer of Publicis Modem, the digital marketing unit of Publicis Worldwide, which is the largest agency within Publicis Groupe.
JP holds a M.B.A. from J.L. Kellogg School of Management, Northwestern University and a M.S. in Network and Computer Sciences from Pierre et Marie Curie University in Paris, France.
Senior Vice President, Online Audience Business Group
As Senior Vice President of the Online Audience Business Group at Microsoft Corp., Yusuf Mehdi oversees the team charged with building Microsoft's online audience of approximately 500 million unique users through MSN and Microsoft Live Search. The team is responsible for global product management, U.S. marketing execution, strategic partnerships and business development.
Before his current role, Yusuf served as Microsoft's Chief Advertising Strategist and Senior Vice President of Strategic Partnerships. In these capacities, he led Microsoft's advertising strategy for its advertising platforms and negotiated strategic partnerships and large-scale mergers and acquisitions, including the $6 billion (U.S.) purchase of aQuantive Inc.
Previously, he was responsible for the worldwide online business of MSN, during which time he grew the MSN network to become the most popular destination on the Internet and in turn led the business to its first profitability as a division with U.S. revenues of more than $1.5 billion. Yusuf also led an engineering and programming team of 1,800, which released a number of innovative web services, among them Microsoft's first ever web search offering, Microsoft's adCenter advertising platform and the MSN.com publishing platform.
Yusuf was responsible for the marketing of Microsoft Internet Explorer versions 1.0 through 5.0, and under his direction Internet Explorer became the world's most popular software for browsing the web. He began his career at Microsoft, playing key roles in the launch and marketing of Microsoft Windows, including the notable releases of Windows 3.1 and Windows 95.
Before joining Microsoft in 1992, he was a product manager at Reuters Group PLC, where he helped roll out the first PC-based Reuters Terminal, which became the standard computing platform for the company.
A native of Washington, Mehdi earned a bachelor's degree in economics from Princeton University and an MBA from the University of Washington.
Chairman, Founder and Chief Executive Officer
24/7 Real Media, A WPP Company
IAB Board of Directors
David Moore is Chairman, Founder, and Chief Executive Officer of 24/7 Real Media, a leading global digital marketing company that offers award winning ad serving, targeting, tracking, and analytics platforms, along with powerful search marketing capabilities and a global alliance network of web sites. As Chairman of 24/7 Real Media, David focuses on strengthening the company’s industry position, strategic relationships, recruitment, and business development. He also works closely with WPP Digital to support the development and implementation of WPP’s digital initiatives.
David has led 24/7 Real Media’s growth from start-up to its current position as a leader in digital marketing. He is a respected industry veteran with over 30 years experience in new media property development. Throughout his career, he has consistently distinguished himself as a pioneer and leader. When the bubble burst on the dotcom industry, taking his company with it, David was determined that his company would survive. He held true to his vision that if his company survived it would emerge stronger, with a larger market opportunity and fewer competitors. With a series of bold moves, he succeeded.
David is a compelling speaker and seasoned executive with expertise in all facets of the digital advertising industry. He is a former Chairman for the Interactive Advertising Bureau and has been a member on the board since 2002. Throughout his career, he has held positions at companies such as Turner Broadcasting and Viacom. He co-founded Petry Interactive, which eventually became 24/7 Real Media.
He has served as a director of Local Matters, a provider of Internet, voice, and wireless technology solutions, since March 2004 and as Chairman since March 2006. He also serves on the Board of Our Stage and Auditudes, both early stage Internet companies, the Board of Directors of the Advertising Education Foundation (AEF), and on the Board of Directors for Visible Technologies, an industry leading provider of social media monitoring and engagement solutions. He can be reached at david.moore@247RealMedia.com.
Charlie Rose, a former CBS News anchor, was named a correspondent for 60 Minutes II in November 1998. The broadcast debuted in January 1999.
He continues as Executive Producer, Executive Editor, and Host of Charlie Rose, the daily, hour-long late-night interview program syndicated on PBS, which premiered on Thirteen/WNET, the PBS station in New York, on Sept. 30, 1991. It became nationally syndicated in January 1993 and now is carried by 215 PBS stations around the country. In addition, he has hosted other outside projects, including a special for the Discovery Channel, “One on One With Roger Payne,” for which he won a 1992 Emmy Award.
Before launching his PBS program, Charlie worked for CBS News (1984-90) as the anchor of Nightwatch, the network’s first late-night news broadcast. He won a 1987 Emmy Award for his interview with convicted mass murderer Charles Manson.
Executive Vice President and Chief Marketing Officer
Elisa Steele is Executive Vice President and Chief Marketing Officer at Yahoo!. Steele is responsible for the company’s global marketing strategy and functions including brand, audience, business-to-business and regional marketing, as well as insights, global communications, policy, privacy, community affairs and related central teams.
Elisa has extensive experience leading global marketing at technology companies. Prior to joining Yahoo!, she was Senior Vice President of Corporate Marketing at NetApp, where she led the company's brand strategy and execution programs, communications, corporate relations and integrated marketing functions on a global basis. Before NetApp, she led Sun's integrated marketing and merchandising organization, where she was responsible for global go-to-market initiatives, campaign execution, events, online marketing, and installed base marketing. Elisa also led several other marketing functions at Sun.
Her professional experience also includes management positions at iPlanet eCommerce Solutions, JavaSoft, and AT&T. She holds a master of business administration degree from San Francisco State University and a bachelor of business administration degree from the University of New Hampshire.
Disney Interactive Media Group
Steve Wadsworth is President of the Disney Interactive Media Group (DIMG). Under Wadsworth’s leadership, DIMG is responsible for global creation and delivery of Disney-branded online and interactive entertainment and lifestyle content across all new media platforms including computers, mobile phones and video game consoles. The Walt Disney Company in June announced the creation of DIMG, a combination of its pre-existing Walt Disney Internet Group and Disney Interactive Studios units, to best take advantage of rapid advancements in, and convergence of, interactive digital media platforms. A key goal of DIMG is to produce entertainment that can be shared across connected platforms. DIMG also provides interactive online and mobile technology strategy, solutions and execution for all brands of The Walt Disney Company.
Steve was among the founders of Disney’s Internet efforts when the company formed Disney Online in September 1995 and he was appointed president of the Walt Disney Internet Group in 1999. He has played a critical role in leading the company's successful drive to profitability and growth as he led a restructuring of the business and current expansion into broadband and wireless. Prior to being named Disney's Internet chief, he served as Senior Vice President and Chief Financial Officer of the Walt Disney Internet Group, responsible for all strategic planning, business development, technology operations, finance, accounting and administrative functions. He came to the Internet unit from Disney Consumer Products, where he served as director of business planning.
Before joining The Walt Disney Company in 1993, Steve was a principal for the Windsor Park Group in Los Angeles. He was responsible for providing strategic, operational and financial management consulting services to companies primarily in the retail and consumer products industries.
He is a frequent spokesperson on Internet issues and guest speaker at Internet industry forums. In 2004 and 2005, he served as Chairman of the IAB and has since been named Chairman Emeritus by the group. He holds a bachelor's degree in engineering from the University of Virginia and received his MBA from the UCLA Graduate School of Management.
Global Team Leader, Digital Business Strategy
Procter & Gamble
Lucas Watson is the Global Team Leader for Procter & Gamble’s Digital Business Strategy. In this role, Lucas leads a team responsible for driving digital innovation and capability across P&G’s 300+ brands worldwide. Lucas’ team makes the strategic choices on which digital brand building skills and innovations will be areas of focus for P&G’s brands. In this context, the team explores and fosters external partnerships that promote learning and future digital brand building innovation.
Prior to his current role, Lucas was the Associate Marketing Director for Pampers in North America. As part of his work on the company’s largest brand, he led all of the brand’s relationship marketing communications and e-commerce efforts. Lucas was a key part of the management team that more than doubled Procter & Gamble’s Baby Care sales over the past five years.
During his 14-year career at Procter & Gamble, Lucas has worked in a variety of line marketing and sales positions in Boston, Cincinnati, and Kobe Japan. Some of his notable accomplishments include the launch of Pampers Cruisers, the turn around of the Luvs diaper brand and the growth of the Kandoo brand for toddlers.
Lucas holds a Masters in Business Administration with a major in marketing from Boston College’s Carroll School of Management and a BA in economics and math from Hamilton College. He is a valued leader of United Way campaigns and mentors at risk high school athletes in Cincinnati.
Ladies & Gentlemen and Cooke&Co.
Steve Wax attended Reed College and the UCLA Film School; he received one of the first American Institute short film grants, was a member of the landmark San Francisco film collective, Cine Manifest.
Steve was also a founding board member of the Independent Feature Project. In the first phase of his career, he produced a number of independent feature films.
Steve founded Chelsea Pictures in 1987; Chelsea pioneered the use of feature and documentary directors in commercial production.
Under Chelsea’s banner Wax produced the feature film Unmade Beds. He also exec-produced the Oscar Nominated short film, Killing Joe, and the Emmy-nominated documentary Following Sean.
In 2000 Steve began working with two of the Blair Witch filmmakers, forming Campfire, the narrative ad agency. Campfire’s social marketing projects include brand clients such as GM, Verizon, Dr Pepper/Snapple, Harley-Davidson, and many entertainment brands, including True Blood, Game of Thrones, and Shark Week.
Steve is now working as a consultant on web-based creative, and producing marketing projects via a new startup, Ladies and Gentlemen LLC.
Steve is also a member of the Agency Advisory Board of the Interactive Agency Bureau, as well as Board Chairman of Issue Project Room, the landmark experimental theater in Brooklyn.
Chief Revenue Officer
Nada Stirratt serves as chief revenue officer and executive vice president for Acxiom. In this role, Nada leads all of the client-facing areas of the business including field, account management and consulting across the globe.
Stirratt comes to Acxiom with a proven track record of delivering transformational business results. Prior to Acxiom, Stirratt served as chief revenue officer at MySpace, where she led global sales, strategy and advertising operations. Previously, Nada served as executive vice president of digital advertising at MTV Networks, where she successfully led the company’s aggressive expansion into the digital advertising arena across all properties, overseeing advertising sales, strategy and operations.
Earlier in her career, Nada was senior vice president and general manager of advertising sales at Advertising.com and also held senior positions with some of the world’s most well-known brands, including AOL, Moviefone, Hearst Publications and Condé Nast.
Stirratt holds a bachelor’s degree in advertising from the University of Illinois. She is based in New York City.
Vice President, Sales
Bernie Albers is Vice President of Sales for Six Apart, makers of the best social publishing tools on the market including Movable Type, TypePad, VOX and LiveJournal which enable millions of bloggers to publish content and create community reaching more than 100 million monthly unique users. Bernie joined Six Apart in 2009 and is responsible for the national media sales organization.
Prior to joining Six Apart, Bernie was Vice President of Sales for Federated Media Publishing where he spent three years helping the world's largest brands successfully navigate the Conversational Media & Marketing landscape. Prior to joining Federated Media, Bernie held senior sales and business development roles for Babcock & Jenkins and CNET Networks.
Manager, Entertainment Development and Programming
Elena Alvarado-Peters works as a media manager at Electronic Arts, a leading global interactive entertainment software company. In this role, Elena supervises upwards of $50MM in media, with a wide variety of targets and media. Prior to this position, Elena worked on the Entertainment Development and Programming team at EA, where she led programming of original content and execution of integrated media partnerships. Elena’s background is comprised of both media planning and buying experience for blue chip clients, including Coca-Cola, Sprite, Vault, MinuteMaid, Dasani, KitchenAid, Touchstone Energy and EA. Elena also worked briefly in advertising sales at MTV Networks. Elena is presently pursing an MBA from the Haas School at the University of California at Berkeley in addition to her full-time position.
Michael Andreozzi, President and CEO of Beltone New England grew up in the hearing aid business. His father was a successful dispenser in Providence, RI, who in 50 years in practice expanded his business from a single office to seven with 12 employees.
Mike graduated from the University of Rhode Island with a degree in Communicative Disorders and Speech Communications; he then went to work for his father. After working and running the business for his father over 15 years, Michael purchased the business in 2001 and a year later he began a rapid expansion. The original seven stores became 12, then 15, 25, and 30. Now, only seven years later, Mike owns the largest dispensing hearing aid practice in the country, with 120 dispensing practices in 12 states, from Maine to Florida, and employs over 150 people.
He has received numerous awards from Beltone Electronics over the years, including their highest honor, The President’s Cup. Mike is considered one of the most important voices in the retail hearing aid industry and a nationally recognized leader and innovator.
Adam Archer is the General Manager of Vitrue Games and Vitrue’s Platform Evangelist. Prior to Vitrue, Adam was the CEO and Co-Founder of GamesThatGive, the charitable social gaming company that was acquired by Vitrue in 2011. He’s previously served as a software engineer at Apple and at Microsoft. He’s an experienced organic farmer, international backpacker, and mobile & social technologist. Adam has a B.S.E in computer engineering from Arizona State University and has been quoted or covered in TechCrunch, Inside Facebook, Fast Company, WSJ.com, Huffington Post, Inc., Forbes.com and NYTimes.
Christian Arens is a Partner at the San Francisco marketing capital firm Catalyst:SF, where he heads up all client services. Christian has over 12+ years of experience in the Sales, Marketing and Advertising industry working at companies such as Carat Interactive, Freestyle Interactive, Draftfcb and Foote, Cone and Belding. Previous to Catalyst:SF he held the position of Vice President, Digital Strategy for Draftfcb West. He is the coauthor of a leading college-level advertising textbook, Contemporary Advertising, and is currently in the middle of finalizing the 13th edition. An entrepreneur at heart, he spent nearly two years establishing and building Ad Infuse, a mobile advertising network now owned by Velti, as the first employee hired by the co-founders. He helped Ad Infuse secure two rounds of funding netting nearly twenty million dollars in backing.What spare time he has is spent raising his two silly boys.
Dan Beldy is a managing director of Steamboat Ventures. Dan has spent the last 20 years in technology and finance as an investor, entrepreneur and operator.
Dan currently serves on the boards of Move Networks, Baynote, Fanzter, Greystripe, Passenger, and Vobile.
Prior to Steamboat, Dan was a co-founder and managing director of Plainview Capital, an innovative family of fundamental value investment funds that leverage a proprietary software platform, Plainview Analytics™. Before Plainview, Dan was an associate and partner at Hummer Winblad Venture Partners.
Focusing on early stage software investments, Dan was involved with several successful, growing companies as an investor / advisor / board member including Employease, acquired by ADP (NASDAQ: ADP), Technorati, Starmine, Method Home and Maxion Technologies.
Early in his career Dan was an officer and an F/A-18 Hornet jet instructor pilot for the U.S. Navy, completing over 275 aircraft carrier landings in tours of duty with the Atlantic Fleet.
Dan received a BS in computer science as a distinguished graduate of the US Naval Academy and received an MBA in finance from The Wharton School.
Director, Product Management
Brad Bender is responsible for global product management for the Google Display Network, in addition to building other emerging display advertising businesses for Google. He is a frequent guest speaker at industry events and conferences around the world and has been cited in Ad Age, Business Week, and The Wall Street Journal, among many other publications. Brad was named by Crain’s New York Business to their “40 under 40” list in 2012.
Chief Creative Officer
JWT North America
Jeff Benjamin, former Partner and Chief Creative Officer at Crispin Porter + Bogusky, joined JWT in 2012 as Chief Creative Officer, North America.
During his career, Jeff has navigated clients through the interactive landscape with great success, creating some of the world’s most famous campaigns. His ability to lead multi-national marketers to break new ground opens up endless possibilities for brands.
The work Jeff has created for brands such as Domino’s Pizza, Coke Zero, Microsoft, Kraft, and Best Buy are among the most successful marketing campaigns of all time.
Jeff has been recognized by every major industry award show, winning the Grand Prix at Cannes in 3 different categories, Best of Show at the One Show, and the Grand Clio at the Clio Awards. He served as the Cyber Jury President at Cannes in 2010, has been profiled in Fast Company and The New York Times, appeared in the ‘Creativity 50’ and is regularly called upon by television networks to comment on the state of the industry.
Architect, Data Solutions Practice
Madan Bharadwaj is a software architect with specialization in machine learning and advanced analytics. He has expertise developing analytics solutions for the digital marketing space.
Bharadwaj has played lead roles in the development of market leading neural network products. He served as the architect, technology expert and team-lead for the bid management solution iSEBA. He currently leads the analytics efforts for Bluestreak architecting solutions for digital marketing problems like cross-channel attribution, media optimization etc.,
He has a master’s degree in Computer Engineering from University of Central Florida and a bachelor’s degree in Electronics and Communication engineering from University of Madras.
Our Earth & Metropolis Publisher
Laurence Billiet is the General Manager and Publisher of Babelgum’s Our Earth and Metropolis channels.
Prior to joining Babelgum, Laurence was the Head of Lonely Planet Television, the in-house production division of travel publisher Lonely Planet, which she launched in 2002. She executive-produced dozens of TV programs for clients such as Discovery, National Geographic, Current TV, SBS and Eurosport. Laurence got involved in online video and social media as early as in 2005 when she launched www.LonelyPlanet.tv, an online travel video sharing site featuring original Lonely Planet TV short clips alongside videos submitted by travelers.
Chairman and CEO, Co-Founder
Ron Bloom is the visionary Co-Founder and Chairman of MEVIO. Mr. Bloom is ultimately responsible for MEVIO’s strategy, positioning, business units, team building, operations, financing and hyper-growth, and has, along with Co-Founder Adam Curry, guided the company since its inception as PodShow, in 2004.
Bloom was the chief strategist in securing the company’s marquee partnerships with partners such as British Telecom, Apple® and Sirius Satellite Radio and the company’s elite private investors, including venture firms Kleiner Perkins, Sequoia Capital, Sherpalo Ventures, DAG Ventures and Crosslink Ventures. He has gone on to guide the Company through its evolution into MEVIO, and spearheaded its growth to one of the fastest growing sites in 2007 (Compete.com rankings), becoming a Top 20 Internet Site in both Music and New Media in 2008 (comScore rankings in Music and Multimedia). He is often referenced as the visionary author of the media industry’s “5/50” rule and Fart’s Law of consumer technology adoption.
A respected technology and media executive, consultant, speaker and author, Bloom has provided marketing, media and technology strategy for a broad range of Fortune 1000 clients including AOL, Time Warner, AVON, IBM, Oracle, Chrysler, Ford, BellSouth, DuPont, Nortel, Continental Airlines, Gillette, Microsoft, Omnicom and Procter and Gamble. As a pioneer in e-business and integrated marketing, Bloom has worked to develop internet portals, web sites, cross-media marketing, and integrated broadband and broadcast content, as well as strategic business plans for online businesses such as Preview Travel, The Gap, Network Associates, MSN, Oracle, Netscape, AOL and a host of others. Bloom has acted as a consultant to a range of investment banks and venture firms, working with them to identify and understand the impact of emerging technologies, having helped to raise over $500 million in investment capital for both public and private companies focused on technology, marketing, media and next-generation entertainment and communications.
Ron Bloom is a former Chairman and Chief Executive Officer of THINK New Ideas, a company he founded with PodShow co founder and “PodFather”, Adam Curry. As a founding partner of THINK, Bloom helped develop the company’s business strategy and market positioning, in addition to leading the company to its IPO and forward to become one of the largest and most successful interactive marketing and e-business solutions providers in the world. He helped to build the company to over 500 employees working out of 8 offices in the US and abroad, driving revenues from a start-up to approaching $100 million in less than three years. Bloom led the company through venture rounds, an IPO, multiple acquisitions, a private placement of public equity, and, eventually the sale of the company for an estimated $350 million.
Prior to joining THINK New Ideas, Bloom again partnered with Mr. Curry, acting as President and Chief Operating Officer of On Ramp, one of the world’s first and most prestigious Internet solutions providers. Bloom directed the company in its Internet and intranet pioneering efforts, creating the world’s first Cybercast (1995 Grammy Awards), integrating next-generation marketing and communications into online communications, and helping On Ramp become one of FORTUNE magazine’s “Top 25 Emerging Technology Companies of 1995.”
In recent years, Ron Bloom has worked with a range of companies, helping to develop technologies for the cable industry as well as helping to launch a company that provides technology solutions for Homeland Security. In 2005, Bloom again joined long time partner Adam Curry to create PodShow.
A serial entrepreneur and experienced manager in both the private and public sector, Bloom has founded and operated a range of companies in advertising and marketing, graphic design, music production and music/film post-production, and fashion. He is a respected contributor, speaker and author in the interactive community whose visionary outlook has helped shape the concepts for developing business, strategy and customer relations in the information age. In addition to other awards and honors, Bloom was selected by Silicon Alley Reporter as one of “New York’s Top 100 Internet Industry Executives,” for 1998 and 1999, and his firms have been the recipient of such honors as Interactive Agency of The Year, as well as accolades for the development of some of the most innovative websites and e-commerce solutions in the world. At PodShow, Bloom was named “one-to-watch” by AdWeek in January, 2006.
In his first career, Ron Bloom was a celebrated song writer, producer, arranger and recording artist, having worked on hundreds of songs, including several Top 10 hits. Bloom’s musical talents and artistic perspective have helped to shape PodShow’s products, marketing, services and talent relationships.
Sloan is the Managing Partner and Managing Director for MediaCom Interaction (formerly Beyond Interaction) and is responsible for all aspects of the agency’s digital operations and strategy, including the continued integration of digital marketing into MediaCom’s core business.
Sloan manages teams that integrate internet-based communications & services, business strategy, media and advertising, to help clients demonstrate measurable returns on their marketing and media investments.
He has extensive digital experience including online media awareness and acquisition campaigns, branded entertainment, site and interactive experience development, social networking and search engine marketing. Sloan has also led brand development, customer insights, product development and loyalty engagements on behalf of his clients.
Prior to joining MediaCom, Sloan held various senior marketing positions at Publicis Modem. His responsibilities included account management, strategic marketing & media planning and execution for clients including Heineken, AOL, Marriott, Sirius Satellite Radio, Kraft, Cap Gemini and Dice Holdings, Inc. Before joining Modem Media, Sloan held marketing and business development positions at Alliance Consulting NY and at Cap Gemini America. Additionally, Sloan has worked and lived in Buenos Aires for Xerox.
He is fluent in Spanish, and graduated from Bucknell University with a degree in Economics. Sloan lives in Fairfield, CT with his wife Joanne and daughter Hayley, and enjoys cooking, travel, golf and spending time with his family.
Senior Vice President, National Digital Sales
The Weather Channel
Sheila Buckley is Senior Vice President, National Ad Sales for The Weather Channel, working with the online and mobile sales teams while supporting training and growth within the department. She leads the team of sales and sales support professionals responsible for the top-20 site weather.com and TWC’s mobile product portfolio, which includes TWC mobile Web, the number one mobile content site in the United States; a full line of multimedia and messaging offerings; and download products such as the No. 1 weather application on Android, BlackBerry, iPhone and Palm.
Most recently, Sheila served as Vice President, National Ad Sales, for weather.com at The Weather Channel on the team that has been recognized several times as the top online ad sales team by Jack Myers. She joined TWC in 2005 as Vice President, Sales, from Time Inc., where she held a variety of sales roles of increasing responsibility. This included publisher duties for Sports Illustrated for Kids and associate publisher for Sports Illustrated where she was responsible for advertising sales, sales development, and research for the magazine, web site and custom publishing. Under her leadership Sports Illustrated For Kids was included for the first time on Adweek's 2001 Hot List for magazines with under $40 million revenue.
Previously, she was the Vice President of Marketing and Business Development at Media Network Inc. (MNI), a division of Time Inc. Before moving to MNI, Sheila was a Director at Money Magazine, and Your Company Magazine and worked as a representative for the 1989 launch of Entertainment Weekly. Her Time Inc. career began at Money in the ad sales in 1986.
Sheila is active in her industry and is currently involved in IAB and AWNY (Advertising Women of New York) committees. A New York native, Sheila graduated with a BS from the School of Management at Boston College.
Senior Communication Strategist
Goodby, Silverstein & Partners
For the past 3 years, Stephanie has worked at Goodby, Silverstein & Partners as a Communication Strategist on a number of fully integrated campaigns ranging from ice creams to salty snacks. Currently, she acts as the unofficial music distributor for the golden clad glory that is White Gold with the California Milk Processors Board (got milk?), while simultaneously encouraging you to have some fun and eat more Cheetos (this second is no exception).
She orders her drinks straight and enjoys the occasional denim tuxedo.
Director, Digital Marketing
Del Monte Foods
Doug Chavez leads Digital Marketing at Del Monte Foods. Under Doug’s leadership Del Monte has created a comprehensive consumer engagement strategy for Del Monte brands, such as Del Monte®, Contadina®, College Inn®, Meow Mix®, Kibbles 'n Bits®, 9Lives®, Milk-Bone® and Pup-Peroni®.
Prior to Del Monte, Doug was Director of Ad Solutions at Yahoo! leading monetization strategy for Yahoo!'s Communications properties — Mail, Messenger, Flickr and Groups. Prior to Yahoo!, Doug was Senior Director at Tribal DDB – Chicago. Under Doug’s leadership the business achieved double digit growth and guided the team to win a Cyber Lion at Cannes — a first for the agency — for the “Lincoln Fry” campaign. Doug has received a number of industry awards including a Cannes Cyber Lion, Yahoo!'s Big Idea Chair, and a London International Award.
Director of Digital Assets
As GroupM Director of Digital Assets, NA Head of Invention, Margaret Clerkin is charged with synchronizing messaging, media and consumer engagement to ensure that Mindshare clients drive sales and profitability. Her most successful collaboration to date is her hand in creating “In The Motherhood,” an online comedy series starring Jenny McCarthy, Leah Remini and Chelsea Handler. For this project, she spearheaded the first ever performance-based branded entertainment deal and took consumer-generated interactivity to a new level. Margaret also played an active role in crafting Ameriprise “Life After Work”, Unilever “The Rookie” and Sprint “Business on Main”. Previously, as CEO North America of MindShare Interaction, Margaret helped secure the distinction of OMMA Interactive Silver Agency of the Year in 2007 and led the team to recognition from digital industry leaders including the IAB while driving business results that tripled the unit’s revenues in two years. Throughout her career, Margaret has contributed to a variety of the world's biggest brands, including AT&T, DuPont, HBO, IBM, Novartis, SONY, Sprint and Unilever.
President and Co-Founder
Adam Curry is the architect of the podcasting phenomenon and President and Co-founder of MEVIO. Curry produces The Daily Source Code, the popular daily show that launched the medium, now followed by an audience of millions. At MEVIO, Curry works with Ron Bloom (MEVIO’s CEO and co-founder) on all aspects of the business, giving particular attention to acquisition and development of the featured programming for all of MEVIO’s US and UK properties.
In 1996 Adam served as CTO of Think New Ideas, partnering with Ron Bloom to build one of the premier internet content and services firms. He helped build the company into a profitable global enterprise, delivering an estimated $500 million worth of online advertising from 1996-1999. During his tenure at Think, Adam helped to develop the company’s publishing, commerce, and database solutions for Fortune 100 companies, helping to define and validate the internet’s role as a business accelerator. Adam was instrumental in helping the company become one of Fortune Magazine's "Top 25 Emerging Technology Companies of 1995."
Prior to his tenure at Think, Adam was a highly successful producer and broadcast personality, helping to build the MTV franchise from 1987 to 1994, both in front of and behind the camera. He has produced and syndicated programming in audio and video for entertainment networks around the globe and appears regularly as a media expert in print, radio and television. Before co-founding MEVIO, Adam established Jamby, one of the first social platforms in the Netherlands as well as building the first rich-media Network Operations Center and media distribution in Amsterdam.
Marketing Manager, Baking
As a Marketing Manager in the Baking Division, Dave is responsible for the Betty Crocker Cake & Frosting and Gold Medal Flour businesses, along with a range of Divisional customer, marketing, and staffing initiatives.
Eisen began his career at General Mills in 2000 as a summer intern Associate Marketing Manager in the Big G Cereal Division. In 2001, he returned full-time to Big G, where he managed Wheaties Energy Crunch along with all Wheaties Special Events and PR – including the 2002 Wheaties Super Bowl and Olympics American Champions packages. He then moved to the Lloyd’s Barbecue business, where he managed diverse product, packaging, and marketing efforts resulting in the first profitable year under General Mills ownership. After completing a Sales rotation at the Wal-Mart General Mills Sales office, Dave moved to Yoplait, where he managed multiple businesses in the Kid Yoplait portfolio. On Go-Gurt, Dave led an integrated marketing and new product campaign that drove record performance for the brand in 2004 and 2005.
In 2005, Dave was promoted to Marketing Manager and joined the Meals Division, with New Products responsibility. Dave led the national launch of Hamburger Helper Microwave Singles, generating $50MM in sales in its first year. He then launched Wanchai Ferry Chinese Dinner Kits, a new brand in the United States marking General Mills’ entrance into the rapidly growing Asian Meals category. Dave also prepared Macaroni Grill Dinner Kits for a successful national launch. In the Baking Division, Dave has driven significant business model and brand building efforts on his businesses, including line packaging redesign and formative digital marketing initiatives on Gold Medal Flour and Betty Crocker Cake and Frosting.
In 2001 Dave received his MBA from Harvard Business School. Prior to HBS, Dave worked as a Marketing Consultant at Yankelovich Partners for five years. At Yankelovich, Dave advanced to the level of Associate Director of Client Service with the Yankelovich MONITOR®, a leading American lifestyle study examining the impact of consumer attitudes and behaviors on the marketplace.
In 1994, Dave received his Bachelor of Arts degree in American Historical Research cum laude from the University of Pennsylvania, where he was named a Benjamin Franklin scholar.
Director of International and Vertical Development
Range Online Media
Vic Drabicky joined Range Online Media in 2002 and quickly ascended to become responsible for International expansion and vertical market development. He focuses on leading multi-channel merchants to create fully integrated marketing strategies that leverage their offline and online assets in the most effective ways. In addition, he excels at developing holistic online marketing campaigns and is driving the industry’s evolution in measuring and properly attributing online and offline campaigns. He works extensively with some of the most notable brands in the world – including NIKE, Neiman Marcus and Cole Haan – to drive incremental revenue through online marketing while reinforcing each brand’s invaluable brand image.
Vic is a recognized expert in the online advertising industry as a regular speaker at influential conferences including Shop.org, Search Engine Strategies and SMX and is a regular contributor to several online marketing publications. He has parlayed this talent into successful marketing strategies and search campaigns for major retailers such as Neiman Marcus, Juicy Couture, Burberry, Hermes of Paris, L’Occitane en Provence, Cole Haan, Nike and many others. Currently, Vic and his team conceptualize and implement marketing efforts for clients in more than 20 countries and 10 languages.
Vic holds a Bachelor of Arts in Broadcast Journalism from Texas Christian University, and while a native Texan, currently resides in New York City.
Vice President, E-Business and Interactive Marketing
Bert DuMars is responsible for directing and coordinating eMarketing and eCommerce initiatives for Newell Rubbermaid’s externally-facing web sites. Prior to joining Newell Rubbermaid, Bert was the Director, Electronic Tax Administration (ETA), for the Internal Revenue Service. He has also worked on web initiatives at Trend Micro, Intel Corporation and Dell Corporation.
Partner, Media Director
Wendi’s passion for new and emerging technologies has enabled her to drive brands beyond traditional online marketing and into the realm of digital innovation. As an avid video-gamer, RSS reader, and digital video enthusiast she is an early-adopter whose lifestyle mirrors the myriad of today’s media choices. Coupled with her passion for the innovative is the keen mind of a marketer with both eyes on ROI regardless of the media mix.
Wendi began her career creating consumer confidence in e-commerce working on the Visa brand during the dot com boom. She developed an expertise in online video advertising and content aggregation selling streaming video ads at RealNetworks. In 2000, she was named their “Associate Sales Executive of the Year” for successfully driving sales during the height of “the burst.” She is also actively involved in online word-of-mouth marketing, executing online grassroots initiatives that combine PR, viral, consumer evangelist, social media and buzz-building tactics in the development of organic promotions. Much of her career has been spent growing the services and capabilities of small interactive teams within larger traditional agencies. As a result, she has a strong understanding of cross-media integration in both concept and execution. Wendi is currently a Partner, Media Director at Mediacom Interaction managing the Volkswagen account.
In 2004, Wendi was named one of MEDIA Magazine’s “20 Rising Stars in the Interactive Industry.” She is regularly quoted by Media Post, The New York Times, the BBC and various industry publications for her expertise in digital marketing.
Vice President, Consumer Advertising and Marketing Communications
Daryl Evans, Vice President, Consumer Advertising and Marketing Communications, oversees AT&T Mobility advertising and media as well as marketing communications and merchandising for both the consumer and business markets.
Evans’ tenure in marketing and advertising spans over 26 years. Before joining Cingular in 2001, he served as Managing Director for Randstad, the third-largest employment company in the world. Prior to that, Daryl served McCann-Erickson Worldwide as Senior Vice President/Deputy General Manager as well as Senior Vice President/Director of Client Services. In that position, he managed accounts such as Coca-Cola, AFLAC, Motorola and Georgia-Pacific.
Evans currently serves on the Board of Directors of the Ad Council, The Alliance Theatre, The Atlanta Convention and Business Bureau, and the Atlanta Sports Council. He also serves as an Advertising Hall of Fame judge for the American Advertising Federation and serves in various volunteer capacities with his children’s school.
Evans holds a Bachelor’s Degree in business administration from the University of North Carolina and a Master’s Degree in business from the Harvard Business School.
Karol Martesko Fenster
General Manager & Film Publisher
Karol Martesko-Fenster has a 20 year track record building brands in the motion picture, publishing and Internet industries. Prior to joining Babelgum in 2008, Karol provided strategic consulting services to numerous film and media ventures including Arts Alliance, T5M.com and Tribeca Enterprises.
Previously, Karol was the General Manager of the Film Division at Palm Pictures Entertainment Properties and President of Palm’s RES Media Group. During his five-year tenure he supervised the strategic re-organization of the film division and oversaw the company’s most successful theatrical releases Scratch and Sex and Lucia. While at Palm, he led all operations and brand positioning for the RES business unit, expanding its digital film festival, RESFEST, into a global touring event spanning six continents, nineteen countries and over fourty cities worldwide. Prior to Palm, Karol served for three years as President of Rising Tide Studios, an integrated media and convergence company, and supervised the growth and development of the Silicon Alley Reporter and Digital Coast Reporter magazines and numerous high profile conferences on the Media, Finance and Technology Industries.
Karol co-founded and launched FILMMAKER Magazine, RES Magazine, indieWIRE.com and CINELAN. He has produced over 20 music television programs, five live satellite broadcasts, and four award-winning feature length films. From 1986 to 1990, Karol was the coordinating producer for GREAT PERFORMANCES MUSIC on PBS, the Market Director for the breakout 1989 Independent Feature Film Market and in 1990, as the Executive Director of the Independent Feature Project, he restructured the nation's leading film service organization and initiated the inaugural Gotham Awards. He received a BA from SUNY Purchase and an MFA. from Columbia University with a concentration in entertainment law, theater management and film production.
Film Producer & Co-Founder
Andrew Fierberg is a leading New York based producer who has produced numerous provocative independent films under his own label, Studio Fierberg and doubleA films. He co-founded Vox3 Films in 2004 with Christina Lurie and Steven Shainberg.
Most recently, Andrew produced "Rage" by Sally Potter, starring Judy Dench, Jude Law, Eddie Izzard, John Leguizamo and Steve Buscemi, which premiered in competition at the 2009 Berlin Bilm Festival; :The Windmill Movie" by Alex Olch, which premiered at the 2008 New York Film Festival; and "Lunchbreak/Exit" by artist Sharon Lockhart, which premiered at the 2009 Sundance Film Festival.
His other recent films include: Gina Kim’s "Never Forever," starring Vera Farmiga, Zoe Cassavettes’ directorial debut "Broken English," starring Parker Posey and Gena Rowlands, Steven Shainberg's "Fur: An Imaginary Portrait of Diane Arbus," starring Nicole Kidman and Robert Downey Jr., Sally Potter's "Yes," starring Joan Allen and Sam Neill, and Lodge Kerrigan's "Keane" which he produced with Steve Soderbergh.
Andrew has produced a noteworthy body of independent films over the last fifteen years, including Steven Shainberg's "Secretary," which won a Special Jury Prize at the 2002 Sundance Film Festival, Jill Sprecher's "13 Conversations About One Thing," starring Matthew McConaughey and Alan Arkin, Isaac Julien's "Baltimore," a moving image art installation, which premiered at the FACT Gallery in Liverpool and won the prestigious Grand Jury Prize at the Kunstfilm Biennale in Cologne. He also produced Michael Almereyda's "Hamlet," starring Ethan Hawke, Sam Shepard, and Bill Murray, Jonathan Nossiter's "Sunday," which won the Grand Jury Prize at the Sundance Film Festival, "Stringer" starring Burt Reynolds, "Corps Plonges" directed by Raoul Peck, and "Nadja" produced with David Lynch. Andrew was also supervising producer of a series of six short films that accompanied "The Concer for New York City," which helped to raise more than $30 million for 9/11-related charities, collaborating with directors Woody Allen, Spike Lee, Martin Scorsese, Ed Burns, Kevin Smith and Jerry Seinfeld.
Andrew is an Associate at Harvard University's Carpenter Center for the Visual Arts. He sits on the Finance Committee of the Film Forum.
VP Analytics & National Lead
Andy Fisher is the National Lead of analytics for Razorfish. He manages a team of modeling, media data, survey, and business intelligence experts. Andy brings more than 12 years of experience in website, CRM, sales data and media analytics to this role. He is a frequent speaker at industry events, a guest lecturer at New York University, and he sits on the ARF Online Media council.
Prior to joining Razorfish, Andy designed web traffic analysis software and led the analytics QA team for Personify, a leading web analytics software provider. Prior to Personify, he was a senior analyst at IRI performing marketing mix models, media testing and custom analytics for large Consumer Packaged Goods clients. While at IRI, Andy designed the backend processes for the company’s first-generation web analytics tools.
Andy holds an MA in Statistics from Stanford and a BA in Mathematics from the University of California at Berkeley.
Executive Vice President, Marketing and Business Development
As Executive Vice President of Marketing and Business Development at CafeMom, Laura Fortner is responsible for growing the CafeMom brand and audience, overseeing the CafeMom Plus Ad Network, and generally establishing CafeMom as a leading source of mom expertise and insights in the marketplace. Laura also leads efforts to build CafeMom's profile with consumers, businesses and the media. Her MomIndex and Digital Mom studies have been covered extensively in business and consumer media including Ad Age, eMarketer, and her frequent appearances on ABC’s Good Morning America and NBC’s Today show.
Laura was previously CafeMom's senior vice president of Sales Strategy and Operations, where she was responsible for developing and marketing the company's sales offerings, and overseeing the production, management and measurement of all advertising programs. Prior to joining CafeMom in 2006, she held executive positions in sales and business development at Time Warner's CNN, CNN.com and CNNmoney.com, and prior to that, at Viacom's Nickelodeon. Laura holds a BA in East Asian Studies from Princeton University, and an MBA from the Harvard Business School. She lives in New Jersey with her husband and three young sons.
Executive Chairman and Co-founder
Mr. Fulgoni is Executive Chairman and Co-founder of comScore Inc. (NASDAQ:SCOR), the global leader in measuring the digital world.
From 1981 to 1998, Mr. Fulgoni was President / CEO of Information Resources, Inc. (IRI), the leading global supplier of scanner data to the CPG industry, where he grew the company’s revenues at an annual rate of 40% to more than $500 million annually and its market value to $1.5 Billion. In 1996, IRI was recognized by Advertising Age magazine as the largest U.S. market research firm.
In 1991 and again in 2004, Mr. Fulgoni was named Illinois Entrepreneur of the Year, the only person to have twice received that honor. In 2008, Mr. Fulgoni was inducted into the Chicago Area Entrepreneurship Hall of Fame, joining such luminaries as Leonard Lavin, founder of Alberto Culver and Gordon Segal, founder of Crate & Barrel. Also in 2008, Mr. Fulgoni was named an Ernst & Young® Entrepreneur of the Year.
Mr. Fulgoni serves on the boards of PetMed Express (NASDAQ:PETS), the nation’s largest pet pharmacy; InXpo, the leading supplier of technology for hosting virtual events; the Advertising Research Foundation (ARF); and the North American Foundation for the University of Manchester (NAFUM).
Educated in the U.K., Mr. Fulgoni holds a B.Sc. degree (with Honors) in Physics and an MA in Marketing.
Julie Fuoti is Vice President of Meredith 360°, Meredith Corporation’s strategic business marketing unit. In this role, Fuoti is responsible for leveraging Meredith’s multi-media assets and services including content, interactive, print, video, broadcast and mobile, among others, to give clients across all categories total solutions to their marketing objectives.
Most recently, Fuoti served as Executive Director/Marketing for Meredith 360°, in which she led the corporate marketing team in developing comprehensive integrated marketing solutions for the company’s largest advertising partners.
Prior to joining Meredith, Fuoti gained extensive experience in building brands for companies large and small through work as Vice President of Marketing and Consumer Acquisition for iExplore.com, National Geographic’s online adventure travel partner and as the Vice President of Consumer Marketing for Inlight, Inc.
Additionally, she has served as an independent marketing consultant for clients including Unilever HPC and ChemTrack, among others. Fuoti began her career working for Warner Lambert Co. on well-known brands such as Listerene and Efferdent.
Fuoti, 43, holds a MBA from the University of Michigan and a bachelor’s in economics and international studies from Kalamazoo College in Kalamazoo, Michigan.
She resides with her husband and twin 11-year-old sons in Summit, N.J., and is based in Meredith’s New York 125 Park Avenue offices.
The Jordan, Edmiston Group, Inc.
Tolman Geffs, Co-President of media investment bank The Jordan, Edmiston Group, represents digital media, marketing, and technology companies. Notable transactions include the sale of Investopedia, a leading financial information and investing education web site, to ValueClick; sale of online behavioral targeting network Acerno to Akamai; sale of M:Metrics, the leader in mobile media measurement, to comScore; a major investment in online ad network Undertone Networks by JMI Equity; sale of premier IT lead generation platforms KnowledgeStorm and BitPipe to TechTarget; a major investment in online ad rep firm Gorilla Nation by Great Hill Partners; sale of Klipmart to DoubleClick; and sale of PointRoll to Gannett.
Tolman brings a unique combination of experience as a Chief Executive Officer and business builder in traditional and new media companies, and in corporate finance and M&A. Prior to joining JEGI in 2004, he was Chief Executive Officer of Internet Broadcasting Systems, a national network of 70 local television web sites operated in partnership with NBC, Hearst, Washington Post, and other major broadcasters. IBS was one of the first online/offline media plays to achieve both scale and profitability. Earlier in his career, he was a magazine executive, a consultant at McKinsey & Company serving media companies, and an investment banker in M&A with Lehman Brothers.
He earned an M.B.A. from Harvard Business School as a Baker Scholar and a B.A. and B.S. from the University of California at Berkeley. Tolman can be reached at firstname.lastname@example.org.
Director of Product Management
Mitch Green is the Director of Product Management for Adobe Project Radiate services and has been actively working to include hosted services into the Flash Platform for the past 3 years. Prior to joining Adobe, he has been a director of the product management at Yahoo! (Mail), Netflix, AOL and Netscape.
Vice President, Global Media and Digital Marketing
Seth is Intuit’s “point-person” responsible for media across all brands (including TurboTax, QuickBooks, Quicken and Mint.com) representing Intuit’s company-wide interests with traditional and digital global media entities with one of the largest media budgets in market.
Seth also leads the TurboTax digital channel marketing team (paid & organic search, display, mobile, social, affiliates, analytics). His teams are responsible for uncovering “NBDs” (Never Been Done) new opportunities in Emerging Media and platforms like mobile, gaming, digital out of home and social media to accelerate innovation and revenue growth.
Seth was named to OMMA’s Top 25 list of Internet Marketing Leaders and Innovators.
August 2009 Seth was recipient of the Intuit Founder’s Innovation Award.
August 2008 Seth was recipient of the Intuit CEO Leadership Award.
With over 15 years experience in Internet Marketing and Sales positions, Seth has worked at start-ups and Fortune 500 companies and prides himself on his ability to execute strategies regardless of budget. He is passionate about learning, leading and building great teams, has provided solid ROI and consistent year-over-year growth in traffic, revenue and profits.
Seth attended Film School at Loyola Marymount and Graduate Film School at the American Film Institute. He left a career in the entertainment industry, most recently as a talent agent representing writers and directors to start his internet journey in 1996 in search engine optimization.
Seth currently serves on the Proctor & Gamble Digital Advisory board, Advertising Age Media Board, ComScore Cross-Media Advisory board and formerly a Board of Director of Shop.org. Twitter: @sethg
SVP, U.S. Director of Search, Data, & Analytics
Rob has been instrumental in helping shape Media Contacts’ search offering into one of the most respected in the industry. Responsible for providing strategic guidance and leadership to a dedicated Search division, Rob's expertise has allowed MC to expand exponentially in this important, fast-growing area.
Having demonstrated ample product development skills, Rob has recently been charged with heading up Media Contacts’ Data & Analytics group as well.
Rob has had two stints with Media Contacts. During the most recent he has built a team managing programs for clients like Fidelity, Valspar, Air France, BGI, Reckitt Benckiser, and Vonage. He is a regular panelist and presenter at industry events. In addition to serving on the Advisory Board of Media Post’s Search Engine Insider shows, he is an active member of both the AAAA’s Search Engine Marketing committee as well as BIMA’s (Boston Interactive Media Association) Programming committee. He is also a board member on the MMA (Mobile Marketing Association).
Rob has worked within the interactive space since early 1996, when he started his career at The Family Education Network. He later moved into an analytics position at The Laredo Group before joining the agency world. Rob received his BBA in International Marketing from the University of Rhode Island. Currently Rob’s world revolves around his wife, new son, and 4 year old golden retriever.
Senior Vice President, Group Head US Marketing
As senior vice president/group head, US Marketing, Cheryl Guerin is responsible for US Marketing strategies and programs that drive greater preference for MasterCard’s brand, products and services across B2B and B2C audiences. As such Cheryl is responsible for our US media investment strategy, directing the brand’s award-winning Priceless advertising campaign, sponsorships and digital activity to drive greater connection with consumers. In addition, Cheryl manages the Customer and Merchant Marketing groups designed to bring greater partnership, value and marketing programs for our issuers and merchants.
Ms. Guerin joined MasterCard in 2000 and has held positions in Promotions and Digital, both with a heavy focus on cross-functional integration, customer value and merchant support. Key achievements include setting best practices against these disciplines globally and continued industry accolades. Recognition includes the 2010 Grand Midas Best Financial Services Marketing campaign globally for Priceless Gift Finder with Amazon, Gold and Silver Mobi Awards for ATM Hunter and Priceless Picks mobile applications, Cards & Payments Best Integrated Marketing campaigns for 2007 and 2008 promotional programs, Best Marketing Innovation 2007 for the Write Your Own Priceless ad campaign.
Prior to MasterCard, Ms. Guerin held several account positions at advertising agencies such as Bates Worldwide and Bozell – managing campaigns and product launches for clients such as Avis, American Home Products, BestFoods, KLM Airlines, NatWest Bank and Samsung.
Ms. Guerin is an active Member of the ANA (Association of National Advertisers) and IAB (Interactive Advertising Bureau) and is also a MIXX Awards Committee member and Judge. Mrs. Guerin was also recently honored as one of the 2010 40 under 40 Business People in Westchester and holds a bachelor’s of Business Administration from Pace University.
Head of Sales & Marketing
Noora Guldemond joined metaio GmbH in 2007, where she was involved in the development of metaio’s sales and marketing within Europe.
After opening the California office metaio, Inc. Noora is serving as Head of Sales and Marketing where she is responsible for Northern America.
Jonathan A. Halvorson
Starcom Mediavest Group NY
As Global Director at Starcom Mediavest Group NY, Jonathan Halvorson is responsible for the digital strategy and activation for some of the agency’s top clients. Additionally, Jon helps shape global training programs, develop proprietary agency tools, author thought leadership and is a regular contributor to new business efforts.
Prior to joining SMG in Fall 2008, Jonathan was a member of the digital team at Omnicom Media Group and OMD. In that role, he worked with State Farm, Visa, Intel and Eli Lilly.
Halvorson’s work on behalf of State Farm was awarded a Gold Effie, 2007 Bronze Cannes Lion and he was recognized by OMMA as a 2008 Rising Star. Outside of work he enjoys tennis, dancing, football, and bar trivia.
Executive Vice President / Managing Director
VivaKi Ventures / Publicis Groupe
Tim Hanlon is Executive Vice President/Managing Director of VivaKi Ventures, the strategic partnership and investment arm of VivaKi – the digital services hub of marketing services agency holding company Publicis Groupe, S.A., comprising Starcom MediaVest Group, Zenith Optimedia Group, Digitas, Razorfish, and Denuo. He is chiefly responsible for the solicitation, negotiation and oversight of the unit’s strategic partnership and investment activity – focused exclusively on paradigm-changing “new media” platforms and technologies. His current role is an outgrowth of his previous work as head of ventures activity for both Denuo and Publicis Groupe Media, and includes formal advisory and directorial positions with over three dozen early-stage companies.
Hanlon holds an MBA from the University of Chicago Booth Graduate School of Business, and a BA from Georgetown University.
As Director of Business Development for ForeSee Results, Eric Head is responsible for managing strategic partnerships with interactive agencies, platform providers and consultants that support interactive marketing. Eric has also managed large measurement engagements for ForeSee Results across for a broad range of industries including CPG, retail, appliances, financial services, and technology. Eric has been with ForeSee Results since 2001 and brings more than 20 years of experience managing technically advanced Internet and Auto-Identification/Data Collection products and Technology products and programs.
He received a BS in Marketing from the Miami University-Oxford and his MBA with Distinction from the University of Michigan.
Tom Hespos is President of New York agency Underscore Marketing. He is a frequent contributor to industry trade publications and has been writing a regular column about online marketing and advertising since March of 1998. His clients include Wyeth Consumer Healthcare, The MathWorks, and Pitney Bowes.
Tom started his career at Young & Rubicam in 1994 on the U.S. Army account, where he planned all forms of media for the active duty recruitment effort. Since then, he has headed up the interactive media departments at K2 Design, Blue Marble ACG and Mezzina Brown and Partners. After the first dot com crash, Tom started Underscore Marketing in May of 2002 and together with his partners has organically grown Underscore into a thriving and respected independent media agency.
Tom´s personal hobbies include raising tropical fish, ATVing and computer programming. He lives on Long Island´s East End. Tom´s blog is at http://www.hespos.com.
Executive Vice President
Erin Hunter runs the Custom Solutions Practice for comScore, overseeing all custom research for the Media, Technology, Retail, CPG, and Pharma businesses for the company. In this role, Erin manages the business units responsible for delivering marketplace insights and marketing intelligence for comScore’s blue-chip clients including Microsoft, Google, Yahoo!, Platform A, Intel, Apple, and hundreds of others. Erin joined comScore in 1999 and has served on comScore’s Executive Committee since 2006. She is a seasoned industry analyst, with a background in marketing, marketing research, statistical modeling and media consulting.
Prior to joining comScore, Erin spent eight years at MMA, a media consultancy in Westport, Connecticut where she used the company’s proprietary regression-based methodology to quantify the return on clients on investment in traditional marketing vehicles. She had responsibility for engaging and growing relationships with numerous blue chip clients, including Clorox, RadioShack, Procter & Gamble, Nestlé Purina Pet Care, and many others. As Senior Vice President, she led a landmark effort between MMA, Information Resources, Inc. and Nielsen Media Research to measure the ROI of TV advertising on over 1,000 consumer packaged goods brands. The results of this broad study – titled How Advertising Works 2 - were widely published and utilized within the media industry.
Previously, Erin contributed to the growth of the Coors and Keystone brands while at Coors Brewing Company in Denver, Colorado. She began her career with Procter & Gamble where she was responsible for the marketing research of many established brands in the Soap and Household Cleaning sectors.
Erin earned a BBA in marketing summa cum laude from University of Cincinnati and is a frequent speaker at leading industry conferences and events. She also holds two World Landspeed motorcycle records on the Bonneville Salt Flats, and is the first female ever to set a World speed record in a streamliner motorcycle.
Mark Jannot was named Editor of Popular Science magazine in June 2004 and was promoted to Editor-in-Chief of both Popular Science and the newly launched Science Illustrated in August 2007. In June 2009, he was named Editorial Director of the PopSci Media Group, which includes Popular Photography, American Photo, and Sound & Vision, in addition to Popular Science and Science Illustrated. He also serves as Editor-in-Chief of PopSci.com. He joined Popular Science as Deputy Editor in January 2003. Mark is a member of the Board of Governors of the National Space Society and of the Advisory Board of the Discovery Science Channel, and has a BSJ and an MSJ from Northwestern University's Medill School of Jouranlism.
Joelle Gropper Kaufman
Senior Vice President, WW-Marketing
Joelle is the SVP of WW Marketing at Adify having also led Adify Media Operations and Adify Corporate Partnerships in addition to Marketing. Prior to Adify, Joelle led marketing and sales development for Reactivity, Inc., the leading provider of XML networking solutions, acquired by Cisco in March 2007. Prior to Reactivity, Kaufman led XML Web services initiatives for RSA Security and also held management, strategy and product marketing positions with Lifespire, Inc., NetDynamics, Firefly Networks, Inc., and Deloitte Consulting. Kaufman is a Baker Scholar with an MBA from Harvard Business School and a BA from the University of Michigan, Ann Arbor.
Senior Vice President, Director, Digital Research and Analytics
Yaakov Kimelfeld, PhD, oversees research and analytics for MediaVest’s digital practice, driving thought leadership and accountability with core clients and providing counsel on how tools and techniques can be applied to gather insights for campaigns.
Yaakov has built fruitful relationships with partners like comScore and Nielsen, and spearheads MediaVest’s development of ROI optimization mechanisms and analytic support systems that identify emerging marketing trends and guide the agency’s digital marketing strategy. He has also been central to a number of successful research projects, including the research behind Yahoo! Passionistas, and a recipient of a Gold David Ogilvy Award from the Advertising Research Foundation (2009).
Further, Yaakov writes a regular column on research for Media magazine, as well as serving as an industry spokesperson in the press and at conferences and panels.
Senior Vice President, General Manager
Jason Kint joined CBS Interactive as the General Manager of the Fort Lauderdale based CBSSports.com in May 2007. In his role, Jason oversees programming, advertising sales, product development, marketing, technology and general administration of CBSSports.com, MaxPreps.com and the Interactive business of CBS College Sports.
Formerly known as CBS SportsLine.com, in August of 2007 Jason spearheaded the movement to change the company's name to CBSSports.com. The change marked the evolution of the company into a multi-platform brand offering premier broadcast, online and mobile sports content, giving advertisers the ability to associate with the CBS Sports brand and reach sports fans no matter where they are, 24 hours a day, seven days a week.
Under his direction, CBSSports.com has further cemented its leadership position in two segments of the industry: Fantasy Sports and the live streaming of sports events. Since Jason’s arrival at CBS, NCAA March Madness on Demand, the largest live sporting event on the Internet, has shown tremendous growth in both visitors (164% year-over-year growth between ’07 and ’08) and revenue (rising from $10 million in ad sales in ‘07 to $23 million in ’08). NCAA March Madness on Demand, which gives viewers the ability to view all 63 games of the NCAA Division I Men's Basketball Championship, from the first round of the tournament through the Men's Final Four, is one of approximately 12,000 sports events which CBSSports.com and CBS College Sports provide live streaming video and audio for each year. In 2008, CBSSports.com expanded its live online video coverage of the Masters Tournament as well as added live streaming video of SEC college football and basketball.
Prior to joining CBS Interactive, Jason worked with Vulcan Ventures Inc. and the Sporting News in various capacities for over 11 years and was instrumental in launching their original online business. He guided SportingNews.com through many changes including the re-launch of Sporting News fantasy sports business
Prior to Sporting News, he spent two years as Executive Producer of Times Mirror Magazines web properties for its 15+ magazines including GOLFonline, SkiNet, PopSci.com, and Speedvision.com. He was instrumental in the acquisition and led the integration of InterZine Productions by Times Mirror Magazines.
Kint holds a BSBA from Washington University in St. Louis with majors in mathematics and marketing.
Senior Vice President, Display & General Manager, Aperture
Scott Knoll is the Senior Vice President of Display for Datran Media where he champions all efforts related to its Aperture solution.
The former Chief Executive Officer of BlackFoot and a former DoubleClick executive, Scott has more than 18 years of experience in technology and advertising. At DoubleClick Inc., he oversaw the launch and development of the DoubleClick ad network in nine countries. During the same tenure, Scott also held several senior roles, including Vice President and General Manager of Marketing Solutions, Managing Director DoubleClick Asia Pacific and Vice President of Operations.
Scott also co-founded and served as Chief Operating Officer of data services company Verified Person and held management roles at Time Warner Inc. and Andersen Consulting.
Senior Vice President and General Manager
ESPN Digital Media
John Kosner leads all of ESPN’s Digital Media properties, including ESPN.com, the world’s leading online sports service; ESPN360.com, the live sports event broadband network from ESPN; and all content development for mobile, interactive television, interactive gaming and other emerging digital media. John was named Senior Vice President and General Manager, ESPN Digital Media in June 2007, reporting directly to John Skipper, Executive Vice President, content, ESPN.
John has overseen ESPN.com since March, 2003 – a period of tremendous growth and industry recognition for ESPN online. His team has helped ESPN.com establish a clear leadership position on the Internet and in mobile, pioneering online video with ESPN Motion, creating an industry-leading paid subscription service, Insider, and achieving 67% audience share among sports mobile web sites.
ESPN Digital Media has also received numerous awards. In May 2008, ESPN Digital Media won the inaugural Street & Smiths Sports Business Award for Sports Online. In three years since the creation of Sports Emmy Awards for digital media content, ESPN.com has received nine nominations, winning five awards – including a sweep of all three categories in 2008. In May 2007, ESPN.com won two Editor and Publisher Awards, for best sports site and best network TV/cable-affiliated site. ESPN.com has also captured two Online Journalism Awards, including the Award for General Excellence. Also in 2007, ESPN.com was named to the “Hot List,” Adweek’s top 10 list of web sites.
In June 2008, John was named to The Hollywood Reporter’s Digital Power 50, which highlighted individuals plotting the course for content on emerging digital platforms, ranking 24th. And in October, 2008, Sports Business Journal ranked Kosner as the Most Influential person in Online Sports.
Before taking his current job, John, a 27-year veteran of sports media, was the Senior Vice President and General Manager, New Media for ESPN. He joined ESPN.com in December 1999 as Vice President of Programming and Broadband Development. John began his tenure at the network in 1997 as Vice President of Programming Development for ESPN Prior to ESPN, he worked at CBS Sports, the NBA (where he headed up the league’s broadcasting department for seven years) and Sports Illustrated, where he developed television and interactive programming for Sports Illustrated and SI for Kids magazines.
He graduated with distinction from Stanford University in 1982 with a Bachelor of Arts degree in American History.
Senior Vice President, Director of Data Analytics and Insights
Theresa La Montagne joined Carat in December of 2008 as Senior Vice President of Data Analytics and Insights. At Carat she is charged with marrying digital insights and data together with other consumer research to support integrated planning and measurement to maximize ROI for their clients and to create a holistic view of the consumer and campaign performance.
Before joining Carat she was Director, Media and Sales Research at Yahoo!, overseeing all U.S. Media and Ad Sales research. Prior to that, she worked with BBDO and OMD as Associate Director of Communication Insights, where Theresa oversaw their primary research initiatives while also providing strategic consumer insights to key clients. Prior to joining BBDO, she served as Vice President of Product Development for Simmons Market Research Bureau where she directed the Data Collection and Product departments and was responsible for all phases of the design, execution, reporting and analysis of all of the Simmons Syndicated Studies.
Theresa graduated magna cum laude with a BA in Psychology from Ithaca College.
In the music industry since 1994 marketing records that have collectively sold in excess of 20 million copies, Jason Lamont started his career in Australia, working in sales for Universal Polygram. He later moved into international marketing for EMI/Capitol to work alongside artists such as Beastie Boys, Crowded House, Everclear, Blur and The Foo Fighters. During this time he also worked with celebrated Australian filmmaker Baz Luhrmann to create the global international hit, Everybody's Free to Wear Sunscreen'.
In 1998 Jason relocated to London to work as Senior Vice President Marketing for Parlophone Records. In what was an incredible era for the label, Jason successfully re-launched Kylie Minogue to a global audience and worked alongside other notable success stories such as Coldplay, Blur, Radiohead, The Beta Band and Gorillaz. Jason left Parlophone in 2004 to work as freelance music consultant in film and TV earning music supervision credits on several feature films before joining CMO management (Gorillaz, Blur, Morcheeba) in a marketing and A&R capacity.
In 2009 Jason joined Babelgum as head of music, a role which allows him to combine his passion for music and film to create truly a unique and compelling music offering.
Amber J Lawson
Prior to joining Babelgum as the Comedy publisher, Amber Lawson was the Vice President of Programming for maniaTV, after being promoted from Executive Producer and Head of Comedy at maniaTV. Amber became Executive Vice President of Branded Entertainment in October of 2008 where she focused her integration expertise across the network and continued to strengthen agency relationships working with brands ATT, Wrigley’s, Unilever, Dice, Doritos, XM radio, Samsung, Chili’s and Nikon.
Before joining maniaTV she was Senior Vice President of Development at National Lampoon where she EP’d the National Lampoon Lemmings Sketch Comedy Troupe. Amber also produces the LA sensation Comedy Cocktail with her partner Jay Leggett (The Factory, Without A Paddle) via an output deal with Super Deluxe. Comedy Cocktail has found and launched the careers of Askaninja.com (cover of Newsweek), Frangela (current pilot at Fox) and the internet sensation Titanic II: Jack is Back.
Amber has been a featured speaker at JFL, Digital Hollywood, SXSW and LATV Fest discussing the impact of the Internet on social connection, entertainment consumption, advertising and business strategy. She produced two Comedy Albums for National Lampoon to be released in Q309.
A Productions President, Amber has developed shows with Mark Burnett Productions, Spike, VH-1, MTV, ABC, and Touchstone. Lawson was the Creator and Executive Producer of the ABC/ Touchstone Television series ALYX (starring Marla Sokoloff), a co-production with Executive Producer/ Partner Madonna. She has also performed at the prestigious Second City and the groundbreaking Improv Olympic with Tina Fey and Amy Poehler. She is also a member of the ATAS(Emmys) and Producers Guild of America.
Vice President, General Manager, Content Services and Ad Sales
Tara Maitra serves as Vice President, General Manager of Content Services and Ad Sales for TiVo. She is responsible for cultivating relationships with content companies and unique content and advertising offerings for delivery via broadband.
Previously, Tara served as Senior Director of Content Development at Comcast, where she was responsible for day-to-day operations of Select on Demand, a collection of new niche non-linear networks delivered via video on-demand and broadband. She helped to create new channels through partnerships, acquisitions and original programming.
Prior to Comcast, Tara was Executive Vice President, General Manager of Primedia Digital Video, where she developed on-demand and broadband video businesses for Primedia’s established print franchises. Her accomplishments include launching video services on Comcast and Real Networks.
She also held a series of editorial and management positions at NBC, including Vice President, General Manager of CNBC/Dow Jones Business Video, a joint venture of NBC, Microsoft and Dow Jones. There she led the development and managed one of the first profitable streaming video web sites to offer financial content thru both subscription and syndication models.
A graduate of Washington and Lee University, located in Lexington, Virginia, she holds a B.A. in Journalism and Psychology.
Vice President of Integrated Marketing Communications
Deborah Marquardt is Vice President of Integrated Marketing Communications for Maybelline NY•Garnier, part of the Consumer Products Division of L’Oreal USA. She leads the team responsible for all media planning and buying, as well as all digital, multicultural and experiential marketing initiatives. Maybelline NY and Garnier are brands that embrace integrated marketing, and have been forerunners in the use of new media formats such as podbusters, and various multi-platform integrated programs with properties from American Idol to Lipstick Jungle.
Marquardt joined Maybelline NY*Garnier from within L’Oreal USA, after serving as VP Integrated Communications for the Matrix Division since 2003. While at Matrix, she oversaw the number one professional salon brand’s alignment with a celebrity style platform, creating numerous high-profile, 360 degree marketing campaigns for its star brands like Biolage.
Her background is in helping global companies like L'Oreal, Microsoft, PricewaterhouseCoopers and Johnson & Johnson create strategic alliances and ownable, measurable integrated marketing programs with the entertainment community that build buzz and drive sales.
About Maybelline New York: Maybelline New York is the number one cosmetic brand globally and is available in over 90 countries worldwide. Offering more than 200 products, Maybelline New York combines technologically advanced formulations with on-trend expertise to create accessible cosmetics with a sassy sense of style. For more information, log onto www.maybelline.com.
About Garnier: Garnier believes in beauty through nature. Scientifically developed with selected natural ingredients, our products help you look healthy and feel better every day. Established in Paris at the turn of the 20th century, Garnier is the #1 beauty brand in France and a trusted leader throughout Europe, Asia, Canada and Mexico. Dedicated to providing a new vision for health with high quality beauty products, Garnier also provides a wide range of hair care, skin care and sun care products throughout the world. The Garnier family of U.S. products consists of Garnier Fructis, Garnier Fructis Style, Garnier Nutrisse, Garnier 100% Color and NEW Garnier Nutritioniste skin care. Find out more at www.garnier.com.
Digital Marketing Executive
Bank of America
As Digital Marketing Executive for Bank of America, Jen is responsible for delivering digital marketing solutions supporting the enterprise. This includes brand experience, online demand generation, and relationship deepening objectives delivered through internal and external digital marketing channels-- third party media, search engine optimization, bankofamerica.com, email, atm, mobile and social media. She also manages online marketing reporting and analytics. Over the past five years, she and her team have significantly increased online lead generation and sales and have led Bank of America to #1 Online Banking and Mobile Banking leadership positions.
Jen has over 15 years marketing experience across multiple industries, with deep expertise in direct and online marketing. Previously, she led marketing for start-up Netcentives, where she built out the consumer marketing email platform and monetization strategies, led brand and advertising and database marketing. She also led marketing for eLUXURY.com (an LVMH company).
Earlier in her career, Jen led breakthrough loyalty and retention work for FedEx, including the creation of the first retention and win-back program. She also led the Alliance and Partnership Marketing team, and negotiated significant foundational relationships with Kinko’s and American Express.
Jen earned her MBA from University of Memphis and her BA in Sociology from Colorado State University. She is Six Sigma Greenbelt Certified.
Kirk McDonald was named President, Digital of Time Inc. in November 2008. In this corporate sales role, he brings together the company’s collective digital assets to deliver audience solutions to clients. With over 26 million unique users across Time Inc.’s branded sites, McDonald offers advertisers quality environments, valuable audiences, and significant reach and scale.
McDonald is a seasoned multi-media veteran with deep experience across a range of media brands. He formerly held the position of Chief Advertising Officer of the Fortune|Money Group, where he oversaw worldwide advertising sales and integrated marketing across the group’s print and digital properties. Prior to joining the Fortune|Money Group, McDonald served as the senior vice president of sales, marketing and client services for DRIVEpm and Atlas, both key units of Microsoft’s advertising business. Previously, Kirk spent nine years at CNET, where he was the senior vice president of network sales. At CNET, McDonald engineered hugely successful strategic partnerships with the top-tier of technology marketers.
Before moving to the digital world, McDonald spent eight years in the magazine industry, selling ads for Ziff-Davis publications and, before that, he worked at Conde Nast’s Self magazine.
Chief Executive Officer and Co-Founder
Jim Meyer co-founded Mindset Media and serves as its Chief Executive Officer. Jim spent 20 years as a New York advertising agency executive. He was President of M&C Saatchi and a Senior Vice President at J. Walter Thompson, D’Arcy Masius Benton & Bowles and Saatchi & Saatchi, where he led relationships with P&G, Kellogg, General Mills and Kraft and oversaw dozens of new business pitches. In 2000, Jim left advertising to become a strategy consultant. He served as a senior advisor to The Cambridge Group and as a managing director of Novantas, where he led the segmentation practice. Jim is a member of the Board of Directors of On2 Technologies and a former Director of TheStreet.com. He has a BA and an MBA from Duke University.
Global Vice President
Media Solutions, Expedia, Inc.
As the Global Vice President of Media Solutions for Expedia, Inc., Doug Miller leads the world’s largest travel lifestyle media division and oversees advertising sales and related business development efforts for the worldwide family of Expedia, Inc. brands, including Expedia.com, Hotels.com and Hotwire.com. In addition to managing and cultivating global client relationships and business partnerships, he also directs and engages in all product development, yield management, and operations for Expedia Media Solutions.
Miller joined Expedia, Inc. in 2004, and over the course of five years has been instrumental in the rapid growth of Expedia Media Solutions, which now boasts 75 employees in 10 countries. As part of the world’s largest online travel agency, he has shaped Expedia, Inc.’s advertising sales business to complement broader e-commerce objectives, and has helped guide the company beyond its traditional e-retailer focus to become a viable marketing medium and partner for brand advertisers as well as a legitimate digital advertising publisher.
Prior to his experience with Expedia Media Solutions, Doug worked for Ticketmaster as the Senior Director of Strategy and Business Development. As one of the founding employees of Ticketmaster.com, he led strategic alliance development launching Yahoo! Tickets and AOL Box Office, and pioneered online fan club ticketing with Clear Channel Entertainment, House of Blues, Sony Music, Creative Artists Association and American Express.
Previously, he served as the New Markets General Manager for Citysearch and helped launch seven city guide markets including Seattle Citysearch where he later served as General Manager.
Beyond his day-to-day responsibilities with Expedia Media Solutions, Doug also plays an integral role in shaping and enhancing the digital advertising industry as a member of the IAB's Sales Executive Council and Sponsorship Committee.
Executive Vice President, Sales
NBC News Digital, and
Peter Naylor is the Executive Vice President of Sales for NBC News Digital. He oversees advertising sales for the company’s digital properties including NBC.com, NBCSports.com and NBCOlympics.com, CNBC.com, SyFy.com, Oxygen.com, Bravotv.com, USANetwork.com, AccessHollywood.com, and the Universal Audience Platform.
Peter spearheaded the launch of the Universal Audience Platform, a “first party” online ad network of NBCU owned-and-operated digital properties reaching 60 million unique users each month.
He also leads the sales efforts of emerging digital platforms around Social TV like BravoNow, NBCLive, Syfy Sync, Oxygen Connect, and Sunday Night Football Extra, as well as mobile experiences for each brand on smart phone and tablet platforms.
Peter sits on the boards of the IAB (current Chairman) and The Online Publishers’ Association (current treasurer). He also serves on the Digital Marketing Board of Governors for dmg world media. In addition, he was a founding board member of 212, a New York interactive media trade association.
He holds a Bachelor of Arts degree in economics and English from Denison University in Ohio.
Vice President of Sales
Tony Nethercutt is responsible for executing AdMob's revenue strategy, building the sales team and managing agency relationships. Tony is a leader in interactive advertising and considered an expert in both media and creative targeting with more than 20 highly successful years of sales experience. Prior to AdMob Tony was Vice President of Ad Sales at YouTube (acquired by Google) where he led the hypergrowth of the advertising sales team. Previously he was Director of Media Strategies at Yahoo!, VP of Business for Carat Interactive and managed the DoubleClick Network Sales office in San Francisco.
His television advertising experience included managing the San Francisco office for New World/Fox Television Sales and doing local sales for both KGO-TV/ABC and KGTV/ABC. Tony earned his BS degree in Business Administration from the University of Southern California.
Co-founder & CEO
Tim founded AdBuyer.com in July 2007 to provide an advanced media buying and optimization platform to marketers across both search and display. Tim has developed in-house systems for a variety of savvy marketers and is extending that experience to a platform.
Prior to founding AdBuyer.com, Tim served as the Vice President of Business Development for Pronto, IAC/InterActiveCorp’s comparison shopping engine. Tim was responsible for all traffic generation efforts, including strategic partnerships, SEM and SEO, catapulting Pronto to one the fastest growing websites of 2007.
Before Pronto, Tim served as Vice President of Business Development for Ask.com. He joined Ask via the 2004 acquisition of Interactive Search Holdings (originally iWon.com) where he served as General Manager of their Search and Syndication businesses. Tim joined iWon in 1999 as an early employee and served in a variety of business development and marketing roles.
Tim has a B.S. in Computer Science from Yale University.
Founder and Chief Technology Officer
Les Ottolenghi has more than 20 years of experience as a senior executive in Fortune 500 companies and as a founder of entrepreneurial technology ventures. Les is widely recognized as an Internet commerce and technology visionary, having testified before the U.S. Senate and the Federal Trade Commission, and having advised The White House. In 2006, Les was named Innovator of the Year by the Distributed Computing Industry Association.
Most recently, Les authored the Web 2.0 strategic plan for the largest music publisher in the world, and advised several cable and television companies including TBS, Turner studios, Starz and The Discovery Channel.
He founded INTENT MediaWorks, the largest distributor of entertainment media on the Internet. Prior to INTENT, Les co-founded and was Chief Executive Officer of AgentWare, Inc., the most widely used Travel Search Engine technology with clients that included Orbitz, Travelocity, Expedia, AAA, and American Express. Prior to AgentWare, Les served as the Chief Information Officer for Carlson Wagonlit Travel where he led a team that built the first web based travel retail system for travel agencies. Les also enjoyed a successful career at Holiday Inn Worldwide, where he led the launch of the first Internet-based reservations system in the travel industry. In 1998, Information Week nominated Les CIO of the Year.
Les earned his Bachelor’s degree from Duke University and his MBA from Emory University's Goizueta School of Business, where he received a Woodruff Fellowship and graduated Beta Gamma Sigma. Les teaches part time at the Emory University Business School on the topics of information technology based business strategies.
Vice President, Sales and Business Development
Ben has 15 years of media marketing experience, including 10 years focused on Internet advertising sales and business development. Positions include Sales and Product Management roles at Doubleclick, Advertising Director at Condenet and Director of Advertising Sales at Travelzoo where Ben helped the company go from $15M to $70M in advertising revenue in three years and saw the company through a successful IPO on NASDAQ.
Associate Digital Director
At MediaVest, Stephanie oversees research, development and execution of digital media strategy for her clients. Since 2006, her MediaVest career includes driving innovative and effective media strategies for clients including Avon, Comcast Networks, Mattel and Walmart. A digital veteran, Stephanie started her career in 1999 during the "dotcom boom," working at the start up HotJobs.com. After Yahoo!'s acquisition of the property in 2002, Stephanie served as senior marketing manager of Yahoo! HotJobs, developing and executing marketing strategies and programs for driving acquisition. She spearheaded the tremendously successful partnership with TV’s The Apprentice, which featured a multi-faceted, co-branded marketing campaign that extended five seasons. Stephanie holds a bachelor’s degree from Lehigh University.
SVP, Director of Digital Communications
Mike Racic serves as Senior Vice President, New York Director of Digital Communications for Universal McCann, a position he has held since joining the company in 2007. In this role, Mike oversees all digital media activity and acts as the overall digital media client lead for the company’s U.S. headquarters in New York. A thought leader in the development of digital engagement strategies including mobile, VOD, gaming and social media, with a keen focus on providing accountability for all digital engagements, Mike plays an instrumental role in creating best practices for the agency and its clients.
Mike brings to Universal McCann more than 12 years of media industry experience 10 of which he has spent in the digital space.
Director, Ignition Factory Gaming
Dario Raciti joined the OMD family in March 2003, bringing with him extensive experience in building teen brands in a digital environment. More so, his media experience is both in offline and online across a variety of brands and categories including AT&T, ONDCP (Office Of National Drug Control Policy), Ameritrade, Doritos, Embassy Suites and Prevacid.
Dario started working on gaming initiatives as far back as 1999 as the online media lead for Ogilvy’s teen brands working on the ONDCP (Office Of National Drug Control Policy) and Virginia Tobacco Settlement Foundation which targeted the teen and tween audiences. While working on these accounts he helped create relevance of the message with the teen audience by leveraging videogame titles and characters.
In his current role as Director of OMD’s Gaming unit, Dario is stewarding videogame initiatives focused on creating and executing programs that leverage videogames for all OMD clients including among others Visa, Nissan, Pepsi and Gatorade. Dario’s expertise in the gaming space, and specifically in integrating brands in or around games, has been recognized by the videogame and advertising community and got him national as well as international recognition in trade publications and conferences.
Dario’s game integration programs have won OMD nine awards to date for Visa, Nissan, Doritos and Gatorade including among others the Gold Award at the 2009 Festival Of Media in Valencia, the 2009 Ogilvy ARF Awards, Mixx Awards in 2008, Creative Media Awards and AdAge Buzz Awards in 2006.
Co-Founder and Chief Executive Officer
Geoff Ramsey is one of the most exciting visionaries in digital marketing today. In his role as Chief Executive Officer and Co-Founder of eMarketer, Geoff is not only on the cutting edge of new research trends and best practices, he offers a rich understanding and big-picture perspective of the digital age and its impact on marketing and media.
Geoff leads eMarketer on its mission to provide objective intelligence and insights for marketers, publishers, agencies, and others in the online marketing ecosystem, to help them make sense of the numbers and trends.
Geoff’s book, Digital Impact: The Two Secrets to Online Marketing Success (Wiley, 2011), co-authored with Vipin Mayar, Executive Vice President of McCann Worldwide, has earned critical praise from industry leaders.
In 2011, Geoff received the ad:tech Industry Achievement Award, which honors individuals in the digital marketing space who have demonstrated consistent outstanding service, generated breakthrough ideas and fostered industry growth.
Prior to founding eMarketer, Geoff worked at several large New York ad agencies, including TBWA and Ogilvy & Mather, where he ran multinational accounts for brands including Procter & Gamble, Kraft Foods, M&M Mars, and AT&T.
National Sales Manager, Entertainment & Devices Division
Joining the Entertainment & Devices Advertising Business Group in May 2006, Don Reilley is the national sales manager responsible for generating strategic advertising opportunities with Fortune 500 companies and collaborates with Microsoft Advertising on sales efforts in the United States.
An expert in in-game integration, game tournaments, rich media, multi channel marketing, branding and direct response optimization, Don is laser focused on video game advertising solutions that span across Microsoft’s gaming network including Xbox 360 and Xbox LIVE, Microsoft Games Studios, MSN Games and Windows LIVE for Games.
Chief Executive Officer and Co-Founder
Before starting boxee Avner Ronen was the Head of Corporate Development and M&A for Comverse, Inc., a leading provider of software and service to Telecom service providers. He was responsible for acquisitions valued at $450M, which were key to the company's evolution from a Voicemail company to a Billing and VAS provider.
Avner joined Comverse in 2002 when it acquired Odigo, a company he co-founded in 1998. Odigo was one of the early Instant Messaging services on the web serving over 8 million users worldwide.
Prior to Odigo, Avner served for 4.5 years in the Israeli Defense Force in the special computer unit, MAMRAM.
Vice President, Mobile and Online Sales
Michael joined AT&T AdWorks in April 2011 to run online and mobile sales. Michael is an industry leader who has held various executive level roles at major media organizations and early stage companies.
Before joining AT&T, he was President of Oggifinogi, a rich media technology company, that was sold to Collective in February 2011. Prior to that, Michael was EVP & Chief Revenue Officer of Babelgum, where he oversaw global advertising sales, distribution and trade marketing. He was responsible for launching Babelgum, the global web TV platform, to the advertising community worldwide.
Prior to Babelgum, Michael served as Senior Vice President and General Manager of WeatherBug’s Consumer Division, where he led the consumer portfolio of products across the Internet, mobile and broadcast. He joined WeatherBug in 2005 as Senior Vice President, Advertising Sales & Marketing where he transformed WeatherBug into a powerful brand ensuring consumers could access WeatherBug’s live local weather data anywhere, anyplace, anytime and where brand marketers could reach an engaged audience. Under Michael’s leadership, WeatherBug won the acclaimed 2007 ASPY award for Best Customer Service. (The ASPY group is made up of over 100 agency votes). Prior to WeatherBug, Rosen served as Senior Vice President, Media Sales & Marketing for Bloomberg L.P. where he created the first formalized marketing department for Bloomberg Television and Radio and oversaw all Bloomberg advertising sales across the Internet, radio, print and television properties.
Prior to running media sales, Rosen grew the distribution of Bloomberg Television in the US, which realized significant double digit growth under his leadership. Prior to joining Bloomberg in 2000, Rosen served as Director of Marketing and Business Development for News Corporation’s News Digital Media Group. There he created Fox’s first Internet strategy for their Owned & Operated Fox Broadcast television stations. Previously, Rosen worked at Showtime Networks, Inc. in numerous capacities including sales, marketing and Interactive development.
Michael served as the co-chair of the Interactive Advertising Bureau’s Sales Executive Council and is active in many industry organizations including the Online Publishers Association, iMedia and the Upstream Group Seller Forum. He previously served on the Board of Directors of the Financial Communication Society and was active in the Ad Council’s Media Steering Committee, Cable Advertising Bureau, Association of National Advertisers, and the Cable & Telecommunications Association for Marketing (CTAM). He earned an MBA in Marketing from NYU Stern School of Business and his undergraduate degree from Syracuse University.
Senior Vice President, Media
Adam Shlachter is Senior Vice President, Media at Digitas New York. In this role, Shlachter leads media for the American Express Global Advertising & Brand Management team, serves as the New York Media Capability Lead, and in addition leads digital video media work across North America.
A sought-after industry expert on topics that include cross-channel media, strategic planning and campaign measurement, Adam’s insights have appeared in publications such as Adage, The Wall Street Journal and Digiday, and he is a frequent speaker at conferences and industry events.
Shlachter joined Digitas from MEC where he was Managing Partner, Digital Practice Lead. During his tenure at MEC he worked with key US clients including Macy’s, Pizza Hut, KFC, IKEA, Campbell’s, Novartis, Scotts Miracle-Gro and Virgin Atlantic, and also spearheaded MEC’s digital trading initiatives. Prior to joining MEC, Adam spent three years at Starwood Hotels & Resorts in various interactive advertising and marketing roles. Earlier in his career, at Lowe & Partners and JWT, Adam worked with a variety of top brands in the interactive space, including Marriott Hotels, Heineken, Amstel Light, Novel and T. Rowe Price.
Adam is a member of the AD Club and the Interactive Advertising Bureau (IAB). His accolades include being named to the Board of Directors of the 212 Interactive Advertising Club in 2011, receiving the President Award from the AD Club and being honored by Young Audiences New York for his influence and resource in the digital media industry.
He received his MBA in International Business in 2005 from the Zicklin School of Business at Baruch College.
SVP of Sales
Pete Spande is FM's SVP of sales overseeing the sales organization. In 2007, Spande joined FM as the East Coast sales lead and has worked closely with large tech, consumer packaged goods, finance, and entertainment brands on more than 100 groundbreaking social media marketing executions. Prior to Federated Media he was vice president and publisher of CMP's TechWeb Network where he oversaw sales, marketing, and product development for CMP Technology's largest online properties including 65 bloggers and 45 technology blogs. Prior to CMP, Pete held a variety of posts at CNET Networks including general management responsibilities for TechRepublic, one of the largest communities of tech professionals on the Internet. Prior to CNET, he held sales jobs at IDG and Miller Freeman.
Regional Sales Manager
A true media veteran, Scott Steiner has had a combined 20+ year career on the agency, client and sales sides of advertising. His multi-faceted role as Casale Media's Eastern Regional Manager includes strategic media consulting, business development, and sales management across North America's largest advertising hub. Prior to joining Casale Media, Scott served as the Director of Media for Charter Communications, Media and Marketing Consultant for Burger King, and SVP, Group Media Director at Universal McCann. His roster of blue chip UM accounts includes Coca Cola, AT&T, Sprint, Avis and Lowe's Home Improvement.
A savvy businessman professionally, Scott sits on the board for his local youth sports league, where he also enjoys coaching both baseball and football and spending time with his family.
CEO and Co-founder
As the CEO and co-founder of 4INFO, Zaw Thet is helping to set the bar for how brands and content providers reach and engage consumers with content on their mobile devices. Prior to 4INFO, Zaw was part of the early social networking industry at Spoke Software. Zaw was also the co-founder and CEO of GetInventory, a web-based supply chain management company, worked at IBM, and was a special consultant to the San Francisco 49ers. His entrepreneurial pursuits have been featured in The New York Times, Wall St Journal, Business Week, Entrepreneur Magazine, CNN, and many more. Zaw is a featured speaker and recognized thought leader within the mobile and interactive advertising industries, recently appearing at the 4A’s, iMedia, Mobile Marketing Forum, adtech, and the IAB. Business Week selected Zaw in 2006 as one of the “New M-Commerce Barons.” Zaw has an MBA from the Stanford Graduate School of Business, where he was a Soros Fellow. He received his BA from Stanford University in Political Science (minoring in Computer Science) where he was a President's Scholar. Follow him at twitter.com/zawthet or zawthet.com.
Vice President, Licensing and New Media
Steve Tippie manages intellectual property rights for TMS content properties and new market development in digital media for syndicated content. He develops products, services and new markets across a wide range of US and international channels, including film, television and stage production; consumer products; print and eBook publishing; interactive and online gaming; slot machines and other games of chance; and mobile news, gaming and lifestyle applications. Before coming to TMS, Steve was a co-founder of Picture Network International, now called JupiterImages, the first on-line B2B stock image aggregator and distributor and the first commercial Web site to use artificial intelligence-based text indexing and search technology. He has also worked as a technology marketing consultant and economist in both the private and government sectors. Steve has a BA from Wake Forest University and an MA from Duke University.
As president of ValueClick Media, Bill Todd leads the organization in North America and serves on the executive management team of ValueClick, Inc.
Mr. Todd joined ValueClick in 2000 and has held numerous sales management roles throughout his tenure with the company, including director of eastern sales, vice president eastern sales and most recently senior vice president, sales North America. He was promoted to president in October, 2008.
Prior to joining ValueClick Mr. Todd was a senior account executive at leading radio representation firm Katz Radio in New York, where he sold national spot radio across 2,000 stations in the U.S.
Mr. Todd serves on the board of directors of the Interactive Advertising Bureau (IAB).
EVP, Client Engagement,
Adam Turinas is the Executive Vice President and Managing Director for the Bank of America account in New York. He leads a multidisciplinary team of Organics to develop strategies, compelling digital customer experiences, and online marketing campaigns. Adam has over 20 years of experience in interactive marketing, web design, advertising, and branding at companies including Viant, Grey Interactive, Ogilvy & Mather, and DMB&B.
Group Media Director
Steven Ustaris is responsible for the development and management of Studiocom’s digital media services in the Boston office. His key focus is the effective activation of clients’ communication platforms within the digital media channel.
Prior to Studiocom, Steve worked at Carat as the Group Media Director heading up the digital media team in Boston. His team’s innovative work across industries such as telecom, consumer electronics, sports apparel, and finance has produced awards from MediaWeek, Cannes Lions (silver medal), and MITX.
Within extensive experience in the field of digital response driven media, Steven has been a panelist and/or moderator for various professional discussion groups covering topics such as behavioral targeting, data and measurement, digital video, etc. He was selected to be a speaker at the 2008 IAB conference in NY on ad networks and exchanges and was featured on the cover of the 2008 AdAge supplement covering the same subject. He is a member of the BIMA (Boston Interactive Media Association) executive team and also currently sits on the advisory board of several key advertising networks, including Valueclick Media.
Senior Vice President, National Advertising Sales
Lisa Utzschneider leads national advertising sales for Adzinia, the newly formed advertising sales unit at Amazon.com. Prior to Amazon Lisa spent ten years at Microsoft, where her team focused on delivering excellent customer service for Microsoft’s top online advertising accounts. Previously, she was MSN Sales Director for the Eastern Region, were she was responsible for two district offices based in New York City and Boston. Lisa has led strategic and organizational changes which have, in part, contributed to increased customer satisfaction and double digit revenue growth over the past two years.
Prior to joining Microsoft, Lisa worked for the International Rescue Committee (IRC) both in New York City and Budapest, Hungary where she spearheaded fund raising and program analysis for refugee relief programs.
Vice President, Digital, Mobile Advertising Sales, Strategy Development
Lisa Valentino is the Vice President, Digital and Mobile Advertising Sales, ESPN Customer Marketing and Sales. In this role she oversees and manages digital and mobile ad sales revenue for the company. Valentino works across the ESPN organization to define the company’s digital and mobile priorities, focusing on those initiatives that differentiate ESPN in the marketplace. She and her team set the strategic direction for the digital and mobile business and work in conjunction with ESPN’s sales team to lead the company’s multi-media and digital sales efforts. She joined the company in June, 2006.
Valentino joined ESPN from Yahoo! Inc., where she held several different positions, eventually as a sales director at Yahoo! Sports sales, where she oversaw the East and Central regions of the country. Prior to Yahoo! Valentino was a media buyer at Televest, where she worked on the Procter & Gamble account.
Valentino was graduated from Lafayette College in Pennsylvania in 1996 and received a Bachelor of Arts degree in English and Art History.
Director of Sales
NBC Universal Digital Media
Matt Weisbecker has been the Director of Sales for the western region of NBC Universal Digital Media since October 2005. In addition to building the sales team from the ground up, Matt has played a key role in developing and driving the national sales strategy behind NBCU Digital Properties and their video platforms. During his tenure, the region has seen dramatic growth in the Entertainment and Import Auto categories and he has been a pioneer in developing and selling digital branded entertainment on NBC.com with programs such as Star Tomorrow, Heroes (Graphic Novel & Webisodes) and Gemini Division.
Prior to NBCU Matt spent 10 years at AOL working in various sales roles in San Francisco, Chicago, New York, and Los Angeles. Matt’s most recent position at AOL was Director of Strategy and Sales for AOL’s Web Properties (AIM, Mapquest, Netscape) where he developed and launched the AIM Moviefone BOT and the first Video Ads in the AIM Buddy List. Prior to that Matt led category teams in AOL’s Business Development group in NY focused on Pharamacutical, Technology and Consumer Electronics.
He holds a Bachelor of Arts degree from University of California, Santa Barbara.
Senior Vice President
Meredith Interactive Media
Lauren Wiener is Senior Vice President of Meredith Interactive Media, a position she has held since May 2005. In this role, she leads the company’s digital and emerging media business and oversees the Meredith Women’s Network, which serves more than 20 million women at every life stage and passion point. Wiener is responsible for all sales and marketing, business development, product development and brand communication for five premium Web businesses, including Meredith’s flagship brands – Better Homes and Gardens (BHG.com), Ladies’ Home Journal (LHJ.com) and Parents (Parents.com), as well as three vertical women’s networks focusing on food/shelter, parenting, and health/wellness.
Under Wiener’s leadership, Meredith Interactive’s core competency has expanded beyond content creation to become a powerhouse for generating subscriptions, customer service and email acquisition. She has used Meredith’s digital platforms to significantly increase the Company’s Internet revenues. Additionally, Wiener spearheaded the introduction of the Parents’ Portal (Parents.com) which attracts an average of more than 3 million monthly unique visitors with 40 million page views.
In 2008, Lauren was named to the FOLIO: 40, FOLIO Magazine’s annual list of magazine industry influencers and innovators. Wiener also oversaw the re-launch of BHG.com, the online home of Better Homes and Gardens, which won two min’s Best of the Web awards in 2008 for both Redesign/Relaunch and Team of Year. In 2007, the American Advertising Federation chose Wiener as an inductee into its prestigious Advertising Hall of Achievement.
Wiener joined Meredith in 2003 as Managing Director of Sales and Marketing. Her background includes two posts at Primedia, serving first as Vice President and General Manager of the American Baby Internet Group, and later as Vice President and General Manager of the Seventeen Internet Group. Prior to that, she spent two years as Senior Director of Business Development for Starmedia Network, Inc., where she helped a start-up grow into the largest Spanish and Portuguese new media company. Wiener has also served as Director of Business Development for MTV Networks and as a media consultant for the Boston Consulting Group.
Wiener earned a Bachelor of Arts degree from Yale University (Magna Cum Laude) and a Masters of Business Administration from Harvard’s Graduate School of Business Administration. She resides in Manhattan with her husband and two daughters.
Meredith is one of the nation’s leading media and marketing companies with businesses centering on magazine brands, book publishing, television broadcasting, integrated marketing and interactive media. Among Meredith media content are such well known brands as Better Homes and Gardens, Family Circle, Ladies' Home Journal, Parents, Fitness, American Baby, Siempre Muher and ReadyMade – and approximately 200 special interest media titles.
The Toad Stool
One of the only new voices to come out of the creative side of the ad business, Alan Wolk has staked out a distinctive space for himself and his Toad Stool consultancy. The wide-ranging appeal of Wolk’s common-sense approach to strategy, combined with his hands-on experience as an advertising creative director, has made him the go-to guy for social media thought leadership, speaking and consulting.
His blog, The Toad Stool, is an Ad Age Power 150 site that’s been described as a “frank but fair” look at the confluence of advertising, marketing and Web 2.0.
The most popular series, “Your Brand Is Not My Friend,” which deals with the false assumptions marketers make in the 2.0 space (and how to remedy them), has gotten much play in the blogosphere and that has led to columns in Adweek, and MPDailyFix, a top 20 blog aimed at marketing consultants, as well as a national syndication deal via Newstex.
The blog’s popularity has also resulted in numerous requests for speaking engagements. A book is also in the works.
Prior to “seeing the light,” Wolk was a highly successful creative director who spent years at ‘90s hot shop Anderson & Lembke and went on to start up Atmosphere, BBDO’s digital agency, with stints at Ogilvy and JWT along the way. A New York City native and Stuyvesant High School graduate, Wolk currently lives in New Jersey with his wife and 2 kids, where he doubles as a Little League and basketball coach.
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