NAA

 

Last month, nearly one third of all online adults in the U.S. visited a newspaper Web site. Online newspaper readers are among the best educated, wealthiest and most influential consumers, and they consider their local newspaper Web sites to have significant impact on their purchase decisions. The Newspaper Association of America, a nonprofit organization representing the $55 billion print and digital newspaper industry, works to bring publishers, advertisers and agencies together in meaningful relationships aimed at delighting and informing online newspaper readers. We also support research to lend greater impact to advertisers’ and publishers’]efforts. One resource we offer online advertisers is AdConnections.org, a Web site where ad buyers can research online ad venues and find contacts to help them implement their campaigns. Start here: http://www.adconnections.org/promo.cfm. Then, if you are engaged in print and online marketing, contact us at gipsm@naa.org for more information about how to make the most of your “cross-media” investment.